Senior Sales Manager

LBA Hospitality; Tallahassee, Northern (FL, KY); Hybrid; USD 65,000 - 90,000; Full time

Benefits offered by this job

Quarterly bonus

Insurance

PTO & holidays

401k with Employer Match

DailyPay

Hotel discounts

Competitive wages

Job summary

LBA Hospitality seeks a Senior Sales Manager in Tallahassee to drive revenue across assigned market segments. You will develop and execute strategic sales plans, build lasting client relationships, and collaborate with the General Manager and regional leaders to achieve revenue goals.

This leadership role focuses on new business, market share growth, and delivering accurate forecasts. On-site position with local travel and strong negotiation, analysis, and communication skills preferred.

Qualifications

• Strong communication, organization, negotiation, financial-analysis, and relationship-building skills.
• Experience in hotel sales, sales coordination, or hotel operations preferred.
• Proficiency in Microsoft Office; CRM experience with Delphi.fdc or STS preferred.

Responsibilities

• Respond to inquiries and prepare proposals, negotiations, contracts, and BEOs.
• Prospect for new business through calls, appointments, networking, market research, and available sales tools.
• Develop and maintain corporate, group, local negotiated rate, and other assigned accounts.
• Accurately document sales activities, accounts, bookings, and meeting space in the hotel’s sales management system.
• Meet or exceed established prospecting, outside sales, and revenue-production goals.
• Participate in local business and tourism organizations, such as the Chamber of Commerce or CVB.
• Coordinate promotions, pricing recommendations, forecasts, budgets, and sales strategies with hotel and regional leadership.
• Maintain regular client follow-up and monitor market and economic trends.
• Attend required company, brand, and industry training and complete special projects as assigned.

Skills

Communication

Negotiation

Financial analysis

Relationship building

Sales leadership

Education

High school diploma or equivalent

Bachelor’s degree

Tools

Delphi.fdc

STS

Microsoft Office

Job description

Description

LBA Hospitality is hiring! Benefits available for this leadership position include: a quarterly bonus program, insurance, paid time off (PTO and holidays), 401k with Employer Match, Option to be paid daily with DailyPay, competitive wages, hotel discounts, and so much more!

The Senior Sales Manager develops assigned market segments with a strong focus on generating new business and maximizing hotel revenue. Working closely with the General Manager, Regional Director of Sales, and Regional Revenue Manager, this position creates and executes sales plans, builds lasting client relationships, and helps the hotel achieve revenue and market-share goals.

Key Responsibilities

• Respond to inquiries and prepare proposals, negotiations, contracts, and BEOs.
• Prospect for new business through calls, outside appointments, networking, market research, and available sales tools.
• Develop and maintain corporate, group, local negotiated rate, and other assigned accounts.
• Accurately document sales activities, accounts, bookings, and meeting space in the hotel’s sales management system.
• Meet or exceed established prospecting, outside sales, and revenue-production goals.
• Participate in local business and tourism organizations, such as the Chamber of Commerce or Convention and Visitors Bureau.
• Coordinate promotions, pricing recommendations, forecasts, budgets, and sales strategies with hotel and regional leadership.
• Maintain regular client follow-up and monitor market and economic trends.
• Attend required company, brand, and industry training and complete special projects as assigned.

Requirements

Qualifications

• High school diploma or equivalent required; bachelor’s degree preferred.
• Previous hotel sales, sales coordination, or hotel operations experience is preferred.
• Experience with Marriott, Hilton, Best Western, IHG, focused-service, full-service, or extended-stay hotels is beneficial.
• Candidates must possess strong communication, organization, negotiation, financial-analysis, and relationship-building skills.
• Proficiency in Microsoft Office is required; experience with Delphi.fdc, STS, or similar CRM systems is preferred.

Physical & Scheduling Requirements

• This on-site position requires a valid driver’s license, frequent local sales calls, occasional weekend work, and periodic overnight travel.
• Candidates must be able to lift or carry up to 30 pounds and push or pull up to 60 pounds unassisted.
• Honesty, trustworthiness, and successful completion of applicable security clearances are required.