Sales Manager

MVP Sports Clubs, Inc.; Holland (MI); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Complimentary club membership access

401k after 6 months

Health insurance

Job summary

MVP Sports Clubs in West Michigan is seeking a Sales Manager to lead membership sales and oversee the Sales Advisors. You will drive tours, close memberships, and contribute to club operations. This role reports to the Regional Sales Manager with a dotted line to the Building Director.

Ideal candidates have strong leadership, CRM experience, and a track record in high-volume sales, with the ability to train and motivate a team in a fitness-focused environment.

Qualifications

• Bachelor’s degree in a related field is strongly preferred.
• Experience in high-volume customer service with emphasis on sales and customer service.

Responsibilities

• Lead membership sales, set tours and sales appointments.
• Oversee the club’s Sales Advisors and contribute to club operations support.
• Maintain leads pipeline activity in CRM and respond to inquiries promptly.
• Schedule tours and communicate membership pricing to prospective members.
• Facilitate new member sign-ups and manage member accounts.
• Conduct regular audits of sales activation and account setups.
• Report sales objectives to leadership and collaborate with the revenue-generating team.
• Develop and lead training on sales best practices and CRM procedures.

Skills

CRM platform

Sales

Leadership

Communication

Organization

Education

Bachelor's degree

Tools

CRM system

Job description

MVP Sports Clubs is a sports facility management company with 5 facilities in West Michigan. We provide corporate service support in the areas of finance, marketing/communications, information systems, human resources, property management, and operational development, including sales, fitness, and operations. MVP Sports Clubs represents quality and success in health and recreation in all facets of the community. Simply put, we are a company passionate about fitness and wellness, and we believe that healthy communities change lives!

Why MVP Sports Clubs

At MVP Sports Clubs, we are built around our values of professionalism, friendliness, efficiency, cleanliness, and teamwork! We believe in creating a welcoming, engaging, and fun environment for team members. To foster this type of environment, we provide team members with a full range of benefits.

• Our part-time team members receive complimentary club membership access for team member, spouse and dependent(s) (must work a minimum of 20 hours per month), 401k participation available after completing 6 months of service (must be 18 years of age), access to Work-Space (must be 18 years of age), CPR trainings, complimentary use of Kid's Stuff (up to 2 hours per day) and discounts on select programming, retail and food + beverage.
• In addition to the benefits listed above, our full-time team members also have access to amazing health, dental, vision, and life insurance plans, long/short-term disability, a generous personal time off policy, and paid maternity and paternity leave.

About the Position

The Sales Manager acts as the lead for membership inquiries, setting tour and sales appointments, conducting informative and effective club tours, and generating club membership sales. This position oversees the club’s Sales Advisor(s). The focus of this role is membership/sales duties, but as a leader within the building, you will contribute to general club operations support. This position is a part of our Membership Sales team reporting directly to the Regional Sales Manager, with a dotted line to the Building Director.

Responsibilities

Membership Sales and Administration

• Key stakeholder in the club for membership sales, and responsible for the new member sales expectations and Medicare activations.
• Complete daily administrative tasks related to membership sales, focusing on lead capture and sales enhancement.
• Up-to-date maintenance of all leads pipeline activity in CRM (Customer Relationship Management Tool).
• Respond to membership inquiries promptly via phone, email, and text messaging.
• Schedule tours for potential members and follow up on missed opportunities.
• Communicate membership pricing and conduct tours for prospective members.
• Facilitate new membership sign-ups and manage member accounts.
• Assist in handling cancellation requests and maintain accurate records of sales.
• Perform regular audits of in-person and online membership sales activation and account setups.
• Complete monthly objective tracker; update weekly. Communicate club sales objectives to Club Leadership.
• Actively prospect and maintain relationships with Corporate Partners.

Sales Reporting and Analysis

• Maintain accurate sales reporting using Dashboards and system reports.
• Communicate trends and opportunities to increase the membership base to club leadership.
• Utilize the club operating system and CRM to manage membership functions and prospect management.
• Provide training to AM/Sales team members on membership sales best practices and CRM procedures, supported by the corporate team and the Vice President of Business Development.
• Communicate with all in-club leadership to achieve new membership sales expectations consistently.
• Ensure the highest quality prospect and member experience through collaboration with the member services team and club leadership.

Sales Team Leadership and Development

• Responsible for all Assistant Sales Manager development and role execution.
• Responsible for brand-standard execution of club tours and product positioning.
• Effectively communicate all sales updates and metrics directly to the Building Director.
• Perform all team member performance reviews in a timely and efficient manner.
• Participate in weekly Sales Manager meetings, Quarterly in-person sales team meetings, and weekly 1:1 meetings with the Regional Sales Manager.
• Attend all meetings as set by the corporate and human resources team.

Building Operations

• In-club contact point for all membership sales initiatives and strategy, including strong and frequent communication with the Member Services Manager and Director.
• Assist with other club operations tasks as needed, as directed by the Building Director.
• Responsible for collaborating with revenue-generating department leads on appointment and PLAN bookings.
• Responsible for maintaining appropriate tracking of appointment booking for revenue-generating services.
• Stay knowledgeable about all club programs and offerings.

Other

• Participate and/or lead regular Service Game training sessions as directed by supervisor.
• Maintain a neat and professional personal appearance by wearing the MVP Sports Clubs uniform (see uniform matrix) and name badge.

Requirements

• Bachelor’s degree in a related field is strongly preferred.
• A minimum of 2 years of experience in a high-volume customer service industry with an emphasis on sales and customer service skills to handle challenging situations.
• Experience utilizing a CRM platform for prospect management and outreach preferred.
• First Aid/CPR Training. In the event a team member is hired without CPR or First certifications, they will be required to attend MVP Sports Clubs’ in-house training to obtain this.
• Strong communication, leadership, and organizational skills.
• Must be able to work club opening and closing shifts, weekends, and holidays when needed.
• Ability to handle multiple tasks and functions while maintaining a low personal stress level.
• Physical Requirements: Bend, stoop, crouch, climb, stand, sit and turn/pivot; Lift/lower, push, pull and carry up to 40 lbs; perform office tasks using simple hand grasping, fine hand manipulation and reach associated with assigned tasks such as paperwork, typing, and/or word processing, filing, calculating and use of the telephone; See, hear, and speak with sufficient capability to perform assigned tasks and maintain proper job safety conditions.
• First Aid/CPR Training. In the event a team member is hired without CPR or First certifications, they will be required to attend MVP Sports Clubs’ in-house training to obtain this.
• Requiredto complete the Aquatics Skills Preparedness Course to provide coverage for lifeguards during short breaks and Modified MVP Basic Water Rescue Training (to be completed after hire).
• Physical Requirements: Bend, stoop, crouch, climb, stand, sit and turn/pivot; Lift/lower, push, pull and carry up to 40 lbs; perform office tasks using simple hand grasping, fine hand manipulation and reach associated with assigned tasks such as paperwork, typing, and/or word processing, filing, calculating and use of the telephone; See, hear, and speak with sufficient capability to perform assigned tasks and maintain proper job safety conditions.