Sales Lead - Alpharetta

Faherty Brand; Alpharetta (GA); On-site; USD 65,000 - 85,000; Full time

Benefits offered by this job

Health benefits

401(K) Plan with company match

Incentives Program

Commuter Options/Benefits

Generous employee discount

Job summary

Faherty Brand in Alpharetta, GA is seeking a store leader with proven leadership in high-growth DTC retail. You will inspire a team, drive both in-store and online experiences, and deliver best-in-class service through authentic storytelling.

You’ll coach staff, manage day-to-day operations, and ensure visual standards align with brand values while fostering customer loyalty and company growth. This role requires nights/weekends, a hands-on approach, and a commitment to inclusion and positive

Qualifications

• Multiple years of leadership in a high-growth DTC retail brand.
• Experience coordinating across stores and ecommerce for seamless customer experiences.
• Excellent communication and coaching skills.
• Passion for brand purpose and positivity.

Responsibilities

• Lead store team and drive sales while upholding Faherty's standards.
• Provide best-in-class customer service with storytelling.
• Mentor and coach team in moment and through feedback.
• Align store ops with company directives on visuals and performance.
• Engage with customers and build lasting relationships.

Skills

Leadership experience

Omnichannel retail

Strong communication

Coaching & development

Brand advocate

Customer service excellence

Tools

Google Suites

MS Office

Job description

Is this job for you?

• You are a natural host of the party: You have an insatiable desire to engage with others and nurture relationships
• You were a born leader: You bring others together and strive to build dynamic, engaging, and fun teams
• You make mistakes (we all do!): You acknowledge your errors, learn from them, and move forward with your newfound wisdom
• You do not shy away from hard work: You know how to be resourceful and are not afraid to get your hands dirty
• You have an inquisitive mind: You are comfortable asking the uncomfortable questions and are not satisfied with the status quo
• You spread good vibes: You know how to cut loose (while keeping it together) and embrace all our brand values
• You respond to problems with solutions: You have an entrepreneurial spirit and thrive in the grey space
• You have a closet Type-A personality: You keep a smile on your face and pep in your step while crushing your mental to-do list

What you’ll do:

• Exude energy that is upbeat and contagious: Provide a best-in-class customer service experience, leaving a memorable and lasting impact on our customers through storytelling and authentic engagement
• Know our product inside and out: Be the expert in sustainable fashion and set the bar for your team on product knowledge and personal style
• Drive customer acquisition and loyalty: Capture customer information by creating and updating profiles during each transaction
• Get to know our customers: Set the standard in selling by styling and wardrobing each customer; Keep the relationship going through customer outreach and personalized follow up
• Be better together: Assist in providing timely and relevant feedback in the absence of Store / Assistant Store Leader and support in coaching in the moment
• Bring ideas to the table: Question what can be done better; Never settle for anything less than best in class
• Keep the team in the know. Support fluid communication, training, and feedback
• Lead the way: Roll up your sleeves and immerse yourself in your division of responsibility ensuring timely follow through and execution of company directives and standards through action, planning, and delegation
• Lean in to support and uphold the 4 key areas of a retail store: People, Sales, Visual Merchandising and Operations
• Embrace role ownership and be ready to step in for anyone on the leadership team as needed

What you’ll have:

• Multiple years of leadership experience in a similar scope;hi-growth direct to consumer retail brandspreferred
• Omnichannel awareness and the ability to assist in leading a team to provide a seamless customer experience between retail stores and ecommerce platforms
• Adept with technology and apps, including but not limited to Google Suites and MS office, and familiar with industry-related blogs and feeds
• Strong communication skills with the ability to effectively communicate across a multitude of channels.
• Demonstrated ability to assist a leadership team with coaching and development
• Proven track record of personal success within a retail business; success is reflective in consistently outpacing individual and team sales and performance goals
• Passionate about contributing to brand with purpose and demonstrating advocacy through business

Physical Requirements:

• Available when we are open for business, including nights, weekends, and holidays
• Able to bend, reach, stretch for product as well as lift, carry, and move at least 40 lbs.
• Comfortable climbing ladders, moving around regularly, and standing for extended periods of time

Why us you ask!

• Health benefits
• 401(K) Plan with company match
• Incentives Program
• Commuter Options/Benefits
• Generous employee discount

If you are a California resident, please review the additional privacy disclosures available in our Privacy Policy, which provides a summary of how we collect, use, disclose, and share personal information about you and explain your rights under the California Privacy Rights Act ("CPRA") in our Notice to California Residents.

A bit about us:

Founded in 2013 by Mike and Alex Faherty and Kerry Docherty, Faherty is a family-run lifestyle and apparel brand fueled by purpose and optimism. Our goal: to build a new American legacy by creating high-quality, sustainably minded, feel-good favorites that will bring you joy to wear.

We feel a deep responsibility to do things differently: to promise comfort without compromising quality. To hold ourselves to a higher standard with a lower environmental impact. To leave the world a better place than we found it.

We recognize the impact the fashion industry has on the world, and we’re dedicated to learning how to be better stewards of the planet. We believe the power of conversation and connection can make real change, and we’re committed to supporting people and organizations doing work that we believe in.

Our passionate leadership team comes from different backgrounds but share a singular goal: to deliver on our promise of comfort and craftsmanship. To work side‑by‑side in a collaborative, energetic, and creative environment every day, like the family we are.

We welcome everyone — and we mean everyone. We believe a diversity of viewpoints, experiences, and backgrounds only serve to make our team stronger, which is why we strongly encourage those from historically and systemically marginalized communities to apply: BIPOC, women, and people in the LGBTQIA+ community, to name a few. We strive to lead consciously, bravely, and inclusively — and to reflect those values in our work.

Employees should embody the five core values of the Faherty team:

• Always Innovate
• Day One Mentality
• All Together
• Power of Positivity
• Timeless
• Remain compassionate. Stay focused. Seek joy. Let’s make the world a better place.