[SALES] HVAC Regional Sales Manager - Northeast

tcl group; Irvine (CA); On-site; CAD 142,000 - 213,000; Full time

Benefits offered by this job

Vacation: Starting at 5 days per year

Health & Wellness Days: 10 days per yr

Paid Holidays: 12 days per year

Medical Insurance

Dental Insurance

Vision Insurance

401(k) Matching

Job summary

TCL North America is seeking a Regional Sales Manager to drive revenue growth in the U.S. HVAC market.

This role reports to the Director of Business Development - HVAC and leads day-to-day regional execution, building strong relationships with distributors, manufacturers' reps, and key customers across residential and commercial segments. The ideal candidate has deep HVAC channel experience, proven leadership, and the ability to balance tactical execution with regional strategy in a fast-growing

Qualifications

• Bachelor's degree preferred; equivalent experience considered.
• 8–10 years in HVAC sales, including 5+ in regional/leadership roles.
• Experience selling through wholesale distribution and manufacturer's reps.

Responsibilities

• Execute regional sales plans to achieve revenue, growth, and market penetration.
• Own regional sales targets and budgets; monitor performance and take corrective actions.
• Coach and manage manufacturer's representative agencies in the region.

Skills

HVAC sales

Regional leadership

Channel management

Wholesale distribution

CRM experience

Education

Bachelor's degree or equivalent

Tools

CRM systems

MS Office

Job description

Position Summary:

Reporting to the Director of Business Development - HVAC, the Regional Sales Manager (RSM) is responsible for executing regional sales strategies and driving revenue growth across assigned U.S. territories. This role leads day-to-day sales execution within the region, ensuring alignment with national objectives while building and maintaining strong relationships with distributors, manufacturer's representatives, and key regional customers across residential and commercial HVAC markets.

The Regional Sales Manager plays a critical role in expanding TCL's HVAC footprint by managing channel relationships, developing new business opportunities, and ensuring consistent product knowledge and execution in the field. The ideal candidate brings deep HVAC channel experience, strong leadership capability, and the ability to balance tactical execution with regional-level strategy in a fast-growing, dynamic organization.

Duties & Responsibilities:

• Execute regional sales plans aligned with national business development strategies to achieve revenue, growth, and market penetration objectives.
• Own delivery of regional sales targets and budgets, monitoring performance and driving corrective actions as needed to ensure results.
• Lead, coach, and manage manufacturer's representative agencies within the region, ensuring alignment with TCL's strategy, priorities, and execution standards.
• Build and maintain strong relationships with HVAC distributors, dealers, contractors, and regional partners to grow TCL's presence and influence within the channel.
• Identify and develop new business opportunities across residential and commercial HVAC segments, leveraging wholesale and distribution channels.
• Ensure ongoing product training and sales enablement for TCL sales personnel, manufacturer's reps, distributors, and sales outlets to support effective sell-in and sell-through.
• Monitor, analyze, and interpret field sales data and reports to assess performance, identify trends, and inform action plans.
• Serve as a key liaison between the field and corporate teams, providing regular feedback on market conditions, customer needs, competitive activity, and execution challenges.
• Support regional marketing initiatives, product launches, line reviews, and local trade events to strengthen brand presence and drive demand.
• Participate in regional and national trade shows, dealer events, and customer meetings to promote TCL's HVAC portfolio.
• Partner with technical service and customer support teams to assist with issue resolution and ensure a positive customer experience.
• Support the evaluation, selection, and onboarding of manufacturer's representative agencies as needed within the region.
• Adapt to evolving business needs and priorities in a growing organization, demonstrating flexibility and a hands-motivated leadership approach.

These duties are directly related to essential operations, safety, trust, and compliance obligations within our organization. Please note that job duties may evolve based on business needs and additional responsibilities may be assigned as necessary to maintain operational efficiency and security.

Physical and Work Environment Requirements:

• This position is based onsite in Irvine, California. Regular in-person attendance is an essential function of the role.
• Work extensively with computers, communication systems, diagnostic tools, and testing equipment.
• Move throughout the office, warehouse, laboratory, service, and testing environments as required.
• Inspect, handle, transport, install, configure, test, and validate consumer electronics products and related equipment.
• Frequently lift, carry, push, pull, and move products, tools, materials, and equipment weighing up to 50 pounds independently, and heavier items with appropriate assistance or equipment.
• Bend, reach, stoop, kneel, crouch, climb, and stand for extended periods during testing, troubleshooting, validation, and equipment handling activities.
• Travel domestically and internationally up to 25% as business needs require.

Qualifications:

• Bachelor's degree in Business, Engineering, or a related field preferred; equivalent experience considered.
• Minimum of 8-10 years of HVAC sales experience, including at least 5 years in regional, territory, or team leadership roles.
• Proven experience selling HVAC products through wholesale distribution and manufacturer's representative channels.
• Strong understanding of residential and commercial HVAC markets, customer dynamics, and go-to-market models.
• Demonstrated ability to manage and influence manufacturer's reps and distributor partners to deliver results.
• Ability to execute strategically while managing day-to-day regional sales operations.
• Strong analytical skills, with the ability to interpret sales data and translate insights into action.
• Excellent communication and interpersonal skills, with the ability to build relationships at all levels of customer organizations.
• Highly self-motivated, results-driven, and comfortable working independently within a broader national team.
• Strong time management, organization, and prioritization skills.
• Proficiency with Microsoft Office tools (Excel, Outlook, PowerPoint); CRM experience preferred.
• Must reside within reasonable proximity to a major airport.
• Willingness and ability to travel upwards of 40% seasonally.

Benefits:

• Vacation: Starting at 5 days per year
• Health & Wellness Days: 10 days per year (prorated based on start date)
• Paid Holidays: 12 days per year
• Medical Insurance
• Dental Insurance
• Vision Insurance
• 401(k) Matching

Compensation:

Annual salary ranges from $100,000 - $150,000.

Employment Authorization:

Candidates must be legally authorized to work in the United States at the time of hire. TCL North America does not currently sponsor employment visas for this position.

We are committed to fostering a diverse and inclusive workplace where everyone is treated with dignity and respect. We provide equal employment opportunities to all applicants and employees and prohibit discrimination and harassment on the basis of any characteristic protected by applicable federal, state, or local law. Employment decisions are based on qualifications, merit, business needs, and lawful work authorization requirements. We provide reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs and practices. Applicants requiring an accommodation in the application or interview process may contact [e-mail].