Sales & Hospitality Associate

Benessere Vineyards; St. Helena (CA); On-site; USD 33,000 - 37,000; Part time

Benefits offered by this job

Tips

Sales bonuses

Wine club commissions

Employee wine discount

Job summary

Benessere Vineyards is seeking a Part-Time Wine Educator / Sales & Hospitality Associate to join our small team in St. Helena. This role focuses on hosting engaging seated tastings, sharing the Benessere story, and helping guests feel welcome.

The ideal candidate is outgoing, sales-minded, and comfortable discussing our Italian varietals. Availability on Saturdays and Sundays, with potential Monday shifts, and a willingness to work weekends is essential.

Qualifications

• Previous winery, tasting room, restaurant, hospitality, or wine sales experience preferred.
• Strong communication and customer service skills.
• Must be available Saturdays and Sundays; additional Monday shifts may be available.

Responsibilities

• Host engaging and educational seated wine tastings.
• Create a welcoming, personalized experience for each guest.
• Share the story of Benessere Vineyards and our Italian varietals.
• Drive wine sales and wine club memberships through genuine guest interaction.
• Assist with opening and closing duties and daily tasting room operations.
• Process purchases and customer information accurately.
• Help maintain a clean, organized, and inviting hospitality space.
• Assist with occasional winery events and special experiences.
• Work collaboratively with our small hospitality team.

Skills

Strong communication

Customer service

Sales-minded

Job description

Part-Time Wine Educator / Sales & Hospitality Associate

Part-Time | Saturdays & Sundays, with potential Monday shifts

$24–$27/hour, depending on experience + tips + sales bonuses + wine club commissions

Benessere Vineyards is looking for an outgoing, knowledgeable, and sales-minded Part-Time Wine Educator / Sales & Hospitality Associate to join our small team in St. Helena.

This position is ideal for someone who enjoys connecting with guests, talking about wine without taking it too seriously, and creating a relaxed, memorable tasting experience. We specialize in estate-grown Italian varietals and are looking for someone who can confidently host tastings while helping drive wine sales and wine club memberships.

Responsibilities

• Host engaging and educational seated wine tastings
• Create a welcoming, personalized experience for each guest
• Share the story of Benessere Vineyards and our Italian varietals
• Drive wine sales and wine club memberships through genuine guest interaction
• Assist with opening and closing duties and daily tasting room operations
• Process purchases and customer information accurately
• Help maintain a clean, organized, and inviting hospitality space
• Assist with occasional winery events and special experiences
• Work collaboratively with our small hospitality team

What We're Looking For

• Previous winery, tasting room, restaurant, hospitality, or wine sales experience preferred
• Strong communication and customer service skills
• Comfortable discussing wine with guests of all experience levels
• Sales-minded without being overly aggressive
• Reliable, positive, and comfortable working independently
• Ability to multitask during busy tasting room periods
• Must be available Saturdays and Sundays; additional Monday shifts may be available
• Must be at least 21 years old
• Ability to lift and carry up to 40 lbs. and stand for extended periods

Wine certifications such as WSET, CMS, CSW, or similar are welcome but not required. A genuine interest in wine, hospitality, and learning is more important to us than having an extensive list of credentials.

Compensation

$24–$27/hour, depending on experience, plus tips, sales bonuses, wine club commissions, and employee wine discounts.

About Benessere Vineyards

Benessere Vineyards is a small estate winery located in St. Helena in the heart of Napa Valley. We specialize in Italian varietals including Sangiovese, Aglianico, Sagrantino, Vermentino, Pinot Grigio, Falanghina, and other unique wines, along with Napa Valley favorites.

We're a small team, so we're looking for someone who enjoys being involved, helping where needed, and making guests feel genuinely welcome.