Sales General Manager

Bish's RV, Inc.; Ludington (MI); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Comprehensive benefits package

401K matching

Employee discounts

Company-paid life insurance

Gym membership reimbursement

Opportunities for advancement

RV Borrowing Program

Incredible Team Culture

Job summary

Bish’s RV, Inc. is seeking a Sales General Manager to drive exceptional customer experiences and maximize sales across the store. You will lead a team, craft strategy, and manage performance in a fast-paced RV retail environment, blending sales leadership with strong business acumen.

You will champion hospitality, develop sales strategies, coach staff, and collaborate with operations, finance, and inventory to optimize availability and profitability.

Qualifications

• Proven experience as a Sales Manager or GSM in a performance-driven environment.
• Track record of leading sales teams to exceed revenue and customer satisfaction goals.
• Strong communication, coaching, and negotiation skills; budgeting and forecasting ability.

Responsibilities

• Monitor and improve customer experience to maintain high satisfaction.
• Drive strategic sales initiatives to achieve store goals and competitive edge.
• Collaborate with inventory and operations to ensure unit availability.
• Coach and mentor sales team through feedback, training, and performance plans.
• Forecast sales trends using data and report results to senior leadership.
• Lead local events and marketing opportunities to boost store visibility.
• Contribute to culture and teamwork through recognition and accountability.

Skills

Sales leadership

Team motivation

Negotiation

Communication

Budgeting & forecasting

RV industry knowledge

Job description

As a Sales General Manager, you will lead the charge in delivering outstanding customer experience while maximizing sales performance across your store. You’ll bring together your operational expertise, leadership capability, and drive for results to manage a team, develop strategy, and ensure performance in a fast-paced RV retail environment. This role blends sales leadership with business acumen and is perfect for a motivated leader passionate about mentoring others and driving growth.

Key Objectives

• Customer Experience: Champion a culture of hospitality and service excellence by regularly reviewing customer feedback, improving processes, and celebrating wins
• Sales Strategy & Execution: Develop and implement innovative sales strategies to exceed revenue targets and increase profit margins
• People Leadership: Inspire, coach, and develop a high-performing sales team with a focus on individual growth and team success
• Cross-Departmental Collaboration: Work closely with operations, finance, and inventory to optimize processes and unit availability
• Performance Analysis: Regularly review sales metrics and performance dashboards to identify wins, gaps, and strategic opportunities
• Event & Campaign Leadership: Lead community outreach, store events, and local marketing campaigns to drive traffic and engagement
• Budgeting & Planning: Manage department budget and forecasting to support store-wide profitability and efficiency goals

Responsibilities

• Monitor customer service feedback and implement changes to maintain a high level of customer satisfaction
• Drive strategic sales initiatives to achieve store goals and maintain competitive edge
• Collaborate with inventory and operations teams to ensure unit availability and lot readiness
• Coach and mentor sales team members through regular feedback, training, and performance plan
• Use data to forecast sales trends, adjust strategy, and report results to senior leadership
• Promote and participate in local events, partnerships, and marketing opportunities to increase store visibility and reputation
• Contribute to company culture and team cohesion through recognition, communication, and accountability

Competencies And Skills

• Proven experience as a Sales Manager, GSM, or similar leadership role in a performance-based environment
• A track record of leading and motivating sales teams to exceed revenue and customer satisfaction goals
• Strong verbal and written communication, coaching, and negotiation skill
• Knowledge of RV products and industry trends is preferred, but not required
• Business acumen including budgeting, forecasting, and operational planning
• Excellent organizational and multitasking ability
• Passion for mentoring others and building strong team culture

Expected Results

• Customer Experience: Maintain a Net Promoter Score of 70%+ and customer satisfaction rating of 90%+
• Sales Performance: Achieve and exceed revenue targets for both retail and finance products
• Team Development: Maintain high employee retention and produce promotable team members
• Efficiency & Profitability: Optimize unit turns and margin through strategic pricing, inventory alignment, and team execution

Who We Are

Bish’s RV is one of the largest family-owned RV dealers in the country. We are dedicated to providing quality products and services that exceed the expectations of our customers and creating an atmosphere where our customers can enjoy a positive experience as friends of our family business.

Our company is currently experiencing record growth with more expansion on the way. The opportunities to grow within our organization are outstanding and our dedication to each employee’s success is unparalleled.

We are looking for top performers who set high expectations for themselves and are willing to put in the time and effort to achieve them. We are a goal-driven company with a high-performance culture and believe in setting ourselves apart by being "Different with a Purpose." Our culture is built upon the foundation of our core values: We are Genuine, Fun, and Driven by Results.

Perks

• Comprehensive benefits package including medical, vision, dental, and other supplemental coverages
• 401K matching
• Employee discounts
• Company-paid life insurance
• Gym membership reimbursement
• Opportunities for advancement
• RV Borrowing Program
• Incredible Team Culture

We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

Bish’s RV honors our military service members, veterans, and their family members by being a military friendly workplace. Many of the positions within our organization are transferable from previous military occupations.