Sales Engineer

Faire; Carlsbad (CA); On-site; USD 140,000 - 210,000; Full time

Benefits offered by this job

Equity

Benefits

Job summary

Faire is seeking a Sales Engineer to partner with Enterprise Account Executives across NAM and EU. You will own the technical win from discovery through integration go-live, collaborating with Brand Success Managers, Integration Support, and Product.

Expect a quota-driven role with opportunities to grow the function as the team expands. In this role, you will map brand tech stacks, design integration paths, and build a compelling business case showing time and cost savings for brands.

Qualifications

• 4+ years in a customer-facing technical role (sales engineering, solutions engineering, or integration consulting).
• Track record of winning complex, multi-stakeholder deals as the technical lead.
• Hands-on experience with at least one ERP (NetSuite, Microsoft Dynamics, SAP) and one middleware or iPaaS (Celigo); Shopify experience preferred.
• REST APIs, OAuth, and JSON; SQL is a plus.
• Knowledge of catalog, inventory, pricing, orders, shipments, and data flows between systems.

Responsibilities

• Qualify for technical feasibility early, from the first call with Enterprise AEs.
• Map the brand's stack across commerce platform, ERP, WMS/3PL, shipping tools, and any EDI or middleware.
• Build the business case with timelines, costs, and hours saved for CFO/ops sign-off.
• Design the solution path: native app, middleware/EDI, or custom build on our API.
• Close the fulfillment loop so orders flow back and brands get paid.
• Get brands live through setup and testing with brand IT teams and partners.
• Develop a repeatable playbook and communicate technical needs in business terms.

Skills

Technical sales

Sales engineering

ERP integration

REST APIs

SQL

Education

Bachelor's degree in a technical field

Tools

NetSuite

Microsoft Dynamics

Sage

Shopify

Celigo

EDI/iPaaS

Job description

About the company

the company is a technology wholesale platform built on the belief that the future is local. Independent retailers around the globe collectively represent a multi-hundred-billion-dollar wholesale market that has historically been fragmented and offline. At the company, we're using the power of tech, data, and machine learning to connect this thriving community of entrepreneurs across the globe. Picture your favorite boutique in town — we help them discover the best products from around the world to sell in their stores. With the right tools and insights, we believe that we can level the playing field so businesses can grow and local communities can thrive.

We’re looking for smart, resourceful and passionate people to join us as we power the shop local movement. If you believe in community, come join ours.

About this role

the company’s Brand Partnerships team brings the most sought-after brands onto the company. For many of these brands, the deal is won or lost on the technical sale: whether their catalog, inventory, pricing, and orders can flow cleanly between their systems and the company, and how much work it takes to get there.

That's the work we're hiring for. Brands connect to the company in three ways: native platform apps, a curated network of middleware and EDI partners, or a custom build on the company's public API. Integrated brands perform better on the company, with fuller catalogs, more accurate pricing, and fewer stockouts. We already have integration expertise, tooling, and a solution design process in place. What we don't have yet is a true sales engineering muscle: someone who pairs deep integration knowledge with a seller's instincts and brings integration into every deal earlier.

As our Sales Engineer, you'll be the technical counterpart to our Enterprise Account Executives across NAM and EU. You'll also partner with Brand Success Managers on existing brands. You'll own the technical win from the first discovery call through integration go-live, and you'll help turn the foundation we've built into a repeatable sales engineering motion. As the function grows, there's real room for this role to grow with it.

This is a quota-carrying role. Your quota is tied to the brand activations you support and how quickly those brands reach integration go-live. You'll report to [reporting line] and work closely with Enterprise AEs, Brand Success Managers, Integration Support, and Product.

What you’ll do

• Qualify for technical feasibility early - From the first call, run technical discovery with Enterprise AEs.

• Map the brand's stack: commerce platform, ERP, WMS/3PL, shipping and label tools, and any existing EDI or middleware.

• Find the source of truth for catalog, inventory, and orders.

• Tell AEs and leadership which deals are worth prioritizing, what's feasible, and where the risk sits.

• Flag early when a brand's technical team can't match the pace of the deal.

• Build the business case - Show brands why integrating beats managing the company manually. Lay out timeline, total cost (including middleware fees against margin), and weekly operational hours saved, in terms a brand's CFO and operations lead can sign off on.

• Design the solution - Recommend the right path for each brand: a native app (Shopify, WooCommerce, PrestaShop), a middleware or EDI partner, or a custom build on our API. Weigh the brand's ERP, shipping model, and IT capacity. Own the solution design so AEs can stay focused on the deal.

• Close the fulfillment loop - The hardest part of most enterprise integrations is getting tracking and shipping cost back into the company automatically, so orders close and brands get paid. Design around it from day one.

• Get brands live - Work with brand IT teams, agencies, and middleware partners through setup and testing.

• Set honest timelines by separating the dependencies you can move from the ones you can't.

• Plan a controlled first set of orders.

• Hand off to Brand Success Managers and Integration Support with clear success criteria and owners.

• Resolve complex escalations - Take on the hardest integration issues for prospects and existing brands, including inventory drift, pricing discrepancies, catalog mapping, and order and fulfillment sync. Work alongside the Integration Support team that handles the day-to-day queue.

• Build the playbook - Extend our existing discovery tools, solution design templates, and reference architectures into a repeatable motion. As the company launches new integration types, own how each one gets codified and rolled out, pre-sale and post-sale.

• Be the voice of brands' technical needs - Separate what you can solve by routing a brand to a different path from what only Product can close. For the second, size the upside and bring Product and Engineering a quantified business case.

What you’ll do

• First 30 days: Learn the company's integration paths, partner network, and solution design process, and shadow live enterprise deals.

• By 60 days: Lead technical discovery and solution design on active deals, and own a set of escalations end to end.

• By 90 days: Extend our reference architectures to cover a common enterprise stack, and publish a technical qualification guide the AE team uses.

• Ongoing:

• Activations on SE-engaged deals

• Time from signature to integration go-live

• Brands going live with orders flowing into their systems without manual re-entry, and fulfillment data flowing back automatically

Qualifications

• 4+ years in a customer-facing technical role (sales engineering, solutions engineering, solutions consulting, or integration consulting), ideally at a B2B SaaS, marketplace, or e-commerce company

• Track record of winning complex, multi-stakeholder deals as the technical lead alongside an AE

• Hands-on experience with at least one ERP (NetSuite, Microsoft Dynamics, Sage, SAP, or similar) and one middleware or iPaaS platform (Celigo or similar); Shopify experience strongly preferred

• Working knowledge of REST APIs, OAuth, and JSON: you can read API documentation, test endpoints, script in at least one language, and scope a custom build honestly; SQL is a plus

• You understand how catalog, inventory, pricing, orders, shipments, tracking, and shipping cost move between systems, and where that flow breaks

• Familiarity with shipping and fulfillment operations: label platforms, 3PLs and WMS, and flat-rate vs. variable-rate shipping

• You translate technical constraints into business terms for executives, and business requirements into technical plans for engineers

• Commercial instincts - you know when a technical problem is a deal problem, and you prioritize your time the way a seller does

• You've taken an existing process and made it repeatable, and others adopted what you built

• Curious about AI and already using it in your technical workflow

• Comfortable working across time zones to support NAM and EU teams

• EDI experience (850, 856, 810, 846) is a plus

• Experience supporting international brands (multi-currency, VAT) is a plus

• Wholesale, retail, or supply chain experience is a strong plus

• Based in or willing to relocate to San Francisco or New York City

This role will also be eligible for equity and benefits. Actual base pay will be determined based on permissibl