Sales Enablement Manager

Apollo.io; United States; Remote; USD 155,000 - 170,000; Full time

Job summary

A leading go-to-market solution provider is seeking a GTM Enablement Manager to build impactful enablement programs for sales teams. The ideal candidate will have over 5 years of experience in sales enablement and a strong data-driven mindset. Responsibilities include developing playbooks, facilitating training, and ensuring effective utilization of sales tools. The role offers a competitive salary range of $155,000 to $170,000 USD annually, emphasizing a culture of continuous improvement and teamwork.

Qualifications

• 5+ years of experience in Sales Enablement, Outbound Sales, Account Management, or Sales Coaching.
• Deep understanding of outbound sales strategies and expansion playbooks.
• Strong data-driven mindset.

Responsibilities

• Develop comprehensive playbooks for sales teams.
• Facilitate new hire onboarding and continuous training programs.
• Launch and measure success of enablement initiatives.

Skills

Sales Enablement

Outbound Sales

Account Management

Sales Coaching

Data-Driven Decision Making

Facilitation Skills

Tools

Salesforce

Gong

Outreach

Learning Management Systems (LMS)

Apollo.io

Job description

Apollo.io is the leading go-to-market solution for revenue teams, trusted by over 500,000 companies and millions of users globally. Apollo.io provides sales and marketing teams with verified contact data for over 210 million B2B contacts and 35 million companies worldwide, along with tools to engage and convert these contacts in one unified platform.

We are looking for a GTM Enablement Manager to support our Sales AEs and AMs by building scalable, high-impact enablement programs that drive outbound sales and upsell success. This role will be responsible for developing playbooks, onboarding frameworks, ongoing training programs, and performance measurement strategies to ensure these teams achieve revenue targets.

The ideal candidate is a hands-on enablement professional with experience in outbound sales and expansion strategies with existing customers, capable of designing and executing training initiatives that drive measurable business outcomes.

What You’ll Do

• Develop Playbooks & Sales Systems – Build and implement comprehensive playbooks that cover process, talk tracks, systems, and best practices to enable Account Managers and Sales to achieve
• Design & Facilitate Training Programs – Develop and facilitate new hire onboarding bootcamps, call review scorecards, and ongoing enablement programs to ensure continuous learning and skill development.
• Sales Coaching & Performance Optimization – Partner with Sales Managers to coach and upskill their teams, leveraging call listening sessions and data-driven insights to refine messaging and execution.
• Program Execution & Measurement – Launch and track the success of enablement programs, ensuring initiatives are aligned with business objectives and optimized based on performance metrics and OKRs.
• Cross-Functional Collaboration – Work closely with Sales Leadership, RevOps, Sales Operations, and Product Marketing to align enablement programs with business needs and go-to-market strategies.
• Drive Adoption of Sales Tools – Ensure teams effectively utilize key enablement tools such as Outreach, Gong, Salesforce, and our Apollo.io platform to optimize outbound and upsell motions.
• Nice to have leadership enablement program and methodology knowledge to support the GTM revenue and customer support teams.

What We’re Looking For

• 5+ years of experience in Sales Enablement, Outbound Sales, Account Management, or Sales Coaching with a proven track record of driving revenue impact.
• Deep understanding of outbound sales strategies, expansion playbooks, and upsell motions within high-growth environments.
• Familiarity with sales methodologies (e.g., Challenger, Sandler, Command of the Message, MEDDIC).
• Strong data-driven mindset, with experience measuring enablement impact through performance metrics and KPIs.
• Experience translating data into actionable enablement programs.
• Mid to high-level proficiency in enablement tools such as LMS, Gong, Outreach, Salesforce, and preferably Apollo.io.
• Experience working in or understanding Product-Led Growth (PLG) environments is a plus.
• High emotional intelligence (EQ), resilience, and a scrappy, self-motivated approach to tackling new challenges.
• Exceptional facilitation and content creation skills, with the ability to deliver engaging and effective training programs.

The listed Pay Range reflects base salary range, except for sales roles, the range provided is the role’s On Target Earnings ("OTE") range, meaning that the range includes both the sales commission/sales bonus targets and annual base salary for the role. This pay range may be inclusive of several career levels at Apollo and will be narrowed during the interview process based on a number of factors, including the candidate’s experience, qualifications, and location. Applicants interested in this role and who are not located in the US may request the annual salary range for their location during the interview process.

Annual Pay Range

$155,000 - $170,000 USD

We are AI Native

Apollo.io is an AI-native company built on a culture of continuous improvement. We’re on the front lines of driving productivity for our customers—and we expect the same mindset from our team. If you\'re energized by finding smarter, faster ways to get things done using AI and automation, you\'ll thrive here.

Why You’ll Love Working at Apollo

At Apollo, we’re driven by a shared mission: to help our customers unlock their full revenue potential. That’s why we take extreme ownership of our work, move with focus and urgency, and learn voraciously to stay ahead. We invest deeply in your growth, ensuring you have the resources, support, and autonomy to own your role and make a real impact. Collaboration is at our core—we’re all for one, meaning you’ll have a team across departments ready to help you succeed. We encourage bold ideas and courageous action, giving you the freedom to experiment, take smart risks, and drive big wins.

If you’re looking for a place where your work matters, where you can push boundaries, and where your career can thrive—Apollo is the place for you.