Sales Enablement Manager

HP Hood; Boston (MA); Hybrid; USD 126,000 - 145,000; Full time

Job summary

HP Hood is seeking a Sales Enablement Manager to act as a high-impact partner across Sales, Marketing, Finance and Demand Planning. You will translate priorities into clear processes, tools, insights and cross-functional execution plans that strengthen customer readiness and commercial performance.

The ideal candidate is highly analytical with strong project management and communication skills, thriving in a fast-paced, collaborative environment.

Qualifications

• Experience with point-of-sale syndicated data such as Circana (IRI), Nielsen, SPINS.
• Strong project management skills, with ability to prioritize tasks and manage multiple initiatives.
• Familiarity with CRM tools and their use in managing sales activities, reporting, and customer information.

Responsibilities

• Represent Sales on internal projects, communicating with key stakeholders on customer-impacting initiatives, including project status, key achievements, risks, challenges, and next steps.
• Coordinate cross-functional support for new item launches, ensuring customer requirements, timelines, and sell-in readiness are met.
• Develop commercial playbooks that inform best-in-class execution of new item launches and portfolio optimization initiatives, advising sell-in material development, shelf reset timing, distribution goals, forecast impacts, inventory readiness, and customer communications.
• Support managing the end-to-end setup of new products, product specifications, and ensuring all sales-facing systems reflect the most current information.
• Monitor sales performance metrics, market trends, and competitor activity using internal and syndicated data to provide stakeholders with actionable insights and recommendations.
• Improve Sales-related processes, tools, strategies, and CRM adoption through administrative support, user training, reporting, and opportunity management.
• Support Marketing and Brand strategy by ensuring Marketing and Trade investments reinforce brand positioning and identify opportunities to improve return on investment.
• Conduct regular initiative reviews with Sales and Marketing leaders to assess progress against plan, identify strategic review needs, and support problem solving.
• Facilitate and contribute to portfolio reviews with cross-functional teams to identify optimization, efficiency, and growth opportunities.
• Partner with Demand Planning and Operations to understand production capabilities, product availability and pipeline opportunities.

Skills

Self-motivated

Proactive

Detail-oriented

Project management

CRM tools

Data-driven insights

Communication skills

Cross-functional collaboration

Tools

CRM platforms

Job description

Are you a self-driven person looking to advance your career as a high-impact player on a team? If so, we have an exciting challenge for you and your future!

Our culture is built on value commitments to innovation, quality, results, integrity, community, people, and collaboration that fosters a strong employee engagement, teamwork, safety and wellness. We offer a competitive benefits package that includes health, dental, vision, wellness programs, employee discounts, retirement plans, tuition reimbursement, ongoing development, advancement opportunities and more.

Founded in 1846, today HP Hood is one of the largest and most trusted food and beverage manufacturers in the United States. Our portfolio of national and super-regional brands and licensed products includes Hood, Heluva Good, Lactaid, Blue Diamond Almond Breeze, Planet Oat and more.

This is a hybrid role that requires 3 days onsite at our office in Lynnfield, MA. Please note we are not offering relocation for this role

The Sales Enablement Manager is a high value-add business partner to both the sales organization and internal functions, enabling revenue growth and increased sales productivity through a data-driven approach. This position will work closely with Sales, Marketing, Finance and Demand Planning to ensure business momentum and ongoing data integrity. In this role, the Sales Enablement Manager will translate business priorities into clear processes, tools, insights, and cross-functional execution plans that strengthen customer readiness and commercial performance. The ideal candidate is highly analytical, possesses strong project management and communication skills, and works well with a diverse team in a fast-paced, dynamic environment.

Essential Duties and Responsibilities

• Represent Sales on internal projects, communicating with key stakeholders on customer-impacting initiatives, including project status, key achievements, risks, challenges, and next steps.
• Coordinate cross-functional support for new item launches, ensuring customer requirements, timelines, and sell-in readiness are met.
• Develop commercial playbooks that inform best-in-class execution of new item launches and portfolio optimization initiatives, advising sell-in material development, shelf reset timing, distribution goals, forecast impacts, inventory readiness, and customer communications.
• Support managing the end-to-end setup of new products, product specifications, and ensuring all sales-facing systems reflect the most current information.
• Monitor sales performance metrics, market trends, and competitor activity using internal and syndicated data to provide stakeholders with actionable insights and recommendations.
• Improve Sales-related processes, tools, strategies, and CRM adoption through administrative support, user training, reporting, and opportunity management.
• Support Marketing and Brand strategy by ensuring Marketing and Trade investments reinforce brand positioning and identify opportunities to improve return on investment.
• Conduct regular initiative reviews with Sales and Marketing leaders to assess progress against plan, identify strategic review needs, and support problem solving.
• Facilitate and contribute to portfolio reviews with cross-functional teams to identify optimization, efficiency, and growth opportunities.
• Partner with Demand Planning and Operations to understand production capabilities, product availability and pipeline opportunities.

Education/Experience

• Minimum 2+ years in direct selling role, preferably in CPG industry
• 3+ years of experience in the CPG industry, with a solid understanding of market dynamics and trends

Skills and Competencies

• Self-motivated, proactive, and detail-oriented with a strong commitment to achieving results
• Experience with point-of-sale syndicated data such as Circana (IRI), Nielsen, SPINS
• Strong project management skills, with ability to prioritize tasks and manage multiple initiatives
• Familiarity with CRM tools and their use in managing sales activities, reporting, and customer information
• Well-developed capabilities in problem-solving and crafting efficient processes
• Comfort with adapting and adjusting to multiple demands, shifting priorities, and rapid change
• Team-first mindset, demonstrated through a consistent, reliable, and collaborative approach
• Excellent written and verbal communication skills, with an ability to collaborate with stakeholders at all levels

#LI-LG1 #LI-Hybrid

Exact compensation may vary based on skills, experience and location.

The pay range for this position is

$126,000 - $145,000 USD

HP Hood is an Equal Opportunity Employer

For Applicants in Massachusetts - It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Employment is subject to verification of an applicant’s identity and eligibility for employment in the United States as required by immigration laws. We are unable to assist with sponsorship at this time.

As set forth in HP Hood’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

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A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

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An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

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