Sales Enablement Lead - IBM Quantum

IBM; Boston (MA); On-site; USD 140,000 - 212,000; Full time

Benefits offered by this job

Healthcare benefits

401(k) and pension programs

Paid time off and holidays

Training and certifications

Diversity and inclusion programs

Job summary

IBM Quantum is seeking a Sales Enablement Lead to own content, messaging, and educational resources that empower our sales force to understand and sell highly technical quantum computing offerings to Enterprise, Government, and Research customers.

Reporting to the Head of Marketing, you will shape narratives, develop tools, and translate complex concepts into practical materials that accelerate client readiness across regions and industries.

Qualifications

• 6+ years of experience in sales enablement, product marketing, content strategy, or related roles.
• Experience owning sales or marketing content programs at large organizations.
• Proven ability to translate technical topics into clear sales-ready assets.
• Ability to learn complex technologies quickly and map them to business value.
• Experience partnering with product managers, researchers, and engineers.

Responsibilities

• Own the enablement content program and strategy for the Quantum portfolio.
• Collaborate with Marketing, Research, and Product teams to evolve narratives and value frameworks.
• Develop, maintain, and distribute sales assets for the sales cycle.
• Design structured enablement content and training materials for the sales team.
• Work with Client Engagement to understand partner needs and create impactful materials.
• Partner with Product Marketing, Technical, and Product teams to translate offerings into assets.

Skills

Sales enablement

Content strategy

Product marketing

Complex messaging

AI-enabled tools

Education

Bachelor's Degree

Tools

Seismic

Highspot

SharePoint

Job description

A career at IBM Quantum means helping shape the future of computing. You will join a team pioneering the world’s most advanced quantum computing platform, software, and research ecosystem. IBM Quantum operates at the frontier of science and technology — supporting researchers, developers, and industry leaders as quantum computing transitions from research to real-world impact. IBM Quantumis seeking aSales Enablement Lead to further our mission to bring useful quantum computing to the world.

Your role and responsibilities

Your Role

AsSales Enablement Lead, you will own thecontent, messaging, and educational resources that enable our sales organization to understand, position, and sell highly technical quantum computing offerings to Enterprise, Government, and Research customers. This is a senior role focused on shaping and operationalizing complex product narratives for our global sales organization, ensuring IBM Quantum’s value proposition is clear, compelling, and differentiated across target markets.

Reporting to the Head of Marketing, you will orchestrate the critical touch point between our Marketing, Product, Research, and Client Engagement teams, translating their work into the critical tools and content that our sales team uses to communicate IBM Quantum’s value to potential clients. You’ll work with our partner teams to refine positioning, value frameworks, and strategic narratives, translating them into practical materials that enable confident and consistent client interactions across regions, industries, and varying levels of technical expertise. This role also owns the content layer that prepares clients to use quantum access before a contract is signed, shortening the ramp between purchase and first meaningful project.

Primary Responsibilities

• Own the enablement content program and strategy, as well as the maintenance of sales enablement for IBM's Quantum Computing portfolioacross our global sales organization.

• Collaborate with Product Marketing, Research Stakeholders, and Product Management toevolveIBM Quantum’s market narrative, thought leadership themes, and value frameworks, ensuring alignment between our strategic positioning and sales execution.

• Develop, maintain, and distribute high-quality sales assets, including sales pitch decks, value frameworks, competitive positioning, battle cards, and other assets that support effective customer conversations throughout the sales cycle

• Design and develop structured synchronous and asynchronous enablement content, training materials, and educational resources to improve the sales team’s knowledge and effectiveness.

• Work with our Client Engagement team to deeply understand the needs of our partners, and collaborate on impactful materials to support client readiness.

• Partner closely with our Product Marketing,Technical, and Product teams to translate new offerings, positioning, and narratives into sales-ready materials and assets.

Required education

Bachelor's Degree

Required technical and professional expertise

6+ years of experience in sales enablement, product marketing, content strategy, or related roles, with direct experience owning sales or marketing content programs at large organizations.

Proven success translating highly technical or scientific topics into clear, compelling, sales-ready assets and narratives without compromising accuracy.

Demonstrated ability to learn complex technologies quickly and convert technical concepts into business value propositions for diverse customer audiences.

Proven track record of building and maintaining content strategies that remain relevant, accurate, and effective in support of rapidly evolving technology products.

Experience partnering closely with product managers, researchers, engineers, or technical subject matter experts to develop customer-facing communications.

Experience leveraging AI-enabled productivity, content generation, and content management tools to scale sales enablement programs and improve effectiveness.

Preferred technical and professional experience

Experience marketing or enabling highly technical products in quantum computing, AI, cloud, semiconductors, developer tools, or enterprise software.

Experience creating content for technical buyers, researchers, developers, or scientific audiences.

Experience managing content within sales enablement distribution platforms such as Seismic, Highspot, Sharepoint, or other CMS Platforms.

Familiarity with enterprise technology sales cycles and complex B2B buying processes.

ABOUT BUSINESS UNIT

IBM Research is the organic growth engine of IBM and an innovation engine for our customers and partners. As part of this mission, IBM Research anticipates and examines 'What's Next in Computing' to ultimately create and integrate the technologies the world relies upon to solve big challenges and unlock new opportunities. We create and pioneer new markets for IBM, our partners and customers as exemplified in our ongoing quest to reach practical and large-scale quantum computing. Across IBM Research, we realize the power and potential to accelerate discovery with our partners and clients by combining the power of high performance computing, AI, and Quantum, all integrated through the hybrid cloud.

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

ABOUT IBM

IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 500 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

IBM is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, neurodivergence, age, or other characteristics protected by the applicable law. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

OTHER RELEVANT JOB DETAILS

IBM offers a competitive and comprehensive benefits program. Eligible employees may have access to:

- Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being

- Financial programs such as 401(k), cash balance pension plan, the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long- term disability coverage, and opportunities for performance based salary incentive programs

- Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable law

- Training and educational resources on our personalized, AI-driven learning platform where IBMers can grow skills and obtain industry-recognized certifications to achieve their career goals

- Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences

We consider qualified applicants with criminal histories, consistent with applicable law.

Projected Minimum Salary per year

140,000.00

Projected Maximum Salary per year

212,000.00

Some travel may be required based on business demand

Is this role a commissionable/sales incentive based position?