Sales & Education Executive - NYC

westmanatelier; New York (NY); On-site; USD 77,000 - 88,000; Full time

Benefits offered by this job

Health benefits

Wellness perks

401k

Paid parental leave

Job summary

Westman Atelier in New York seeks a Sales and Education Executive to lead sales, education, and event strategy across the market. You will partner with the Regional Manager to drive growth, train retail staff, and nurture strong brand partnerships with retailers.

You will teach makeup artistry, deliver product knowledge, and plan in-store events while managing budgets and ROI. A passion for clean beauty, outstanding customer service, and weekend availability are essential.

Qualifications

• 3–5+ years of sales and education experience in cosmetics.
• Experience with Sephora or Nordstrom is a plus.
• Strong collaboration and communication across management levels.
• Passion for clean beauty and exceptional customer service.
• Able to travel regionally and work weekends.
• Artistry skills to teach makeup applications.

Responsibilities

• Lead sales, education, and event strategy across markets.
• Develop retailer partnerships and train staff on products.
• Plan, execute, and recap brand events and store visits.
• Analyze sales performance and drive ROI through education.
• Coach retail teams to achieve goals and KPIs.

Skills

Sales experience

Education/training

Customer service

Makeup artistry

Travel flexibility

Team collaboration

Tools

Word

Excel

PowerPoint

Google Drive

Job description

About Westman Atelier

A new standard of clean luxury. Founded by world-renowned editorial makeup artist Gucci Westman, Westman Atelier is a curated edit of skin-loving, performance-first makeup that is always effortless, never overdone. A mother, makeup artist, and champion of holistic living, Gucci believes passionately that ‘luxury’, ‘efficacy’ and clean can be synonymous with exceptional makeup.

• A skincare approach to high performance make-up formulated with clean ingredients and no-compromise integrity
• Balancing perfect shades and buttery textures that melt into the skin with plant-based actives and cutting-edge science

About Our Founder

Gucci Westman has more than 20 years of professional experience as a major editorial makeup artist, contributing to publications like Vogue and Harper’s Bazaar. Gucci is known for creating dewy, supernaturally glowy looks and her highly coveted “second-skin approach” to makeup, resulting in naturally beautiful, radiantly amplified skin.

Position Summary

The Sales and Education Executive is responsible for, but not limited to leading their assigned market’s sales, education, and event strategy and execution

Responsibilities

• Sales
  • Accountable for achieving sales goals
  • Record sales on a weekly, monthly, and quarterly basis
  • Analyze business performance and respond to opportunities through education and operational adjustment.
  • Partner with Regional Manager to identify whitespace opportunities, productivity drivers, and market expansion strategies.
  • Analyze reports & business needs to implement strategies that drive sales results
  • Create tailored, market-level strategies that account for local dynamics and challenges.
  • Share meaningful insights and feedback with leadership that celebrate successes, surface challenges, and support the continued evolution of the brand.
  • Execute brand strategic initiatives successfully
  • Build strong brand and retailer partnerships
  • Communicate with store leadership and management prior to and during in-store visits
  • Plan and execute impactful store events that meet brand standards
  • Work with retailers to manage inventory levels for sales growth
  • Coach & Develop retail employees to achieve individual sales goals and key performance indicators.
  • Foster a culture of ownership, entrepreneurial thinking, and brand pride across individual markets.
• Education/Artistry
  • Demonstrate a high level of makeup artistry skills with the ability to teach others
  • Ability to develop others through hands-on demonstration, team selling, and coaching
  • Provides side by side leadership and motivation on the sales floor with all staff and management
  • Assist clients with product knowledge, makeup applications, and purchases
  • Facilitate and support brand and retailer trainings – in-store, remote locations, and virtual
  • Own on-boarding training for new retail employees, as well as ensuring ongoing training is part of the development journey.
  • Complete all education and training programs as outlined by management.
  • Maintain education tools and kits to a high standard, including communication and replenishment needs.
  • Manage gratis allocation including inventory, assembly, and distribution as needed
• Events
  • Facilitate and support brand events including planning, execution, recap, and follow up
  • Manage allocation of event resources, T&E/Freelance budget to support driving ROI for brand events
  • Manage TOA allocation including inventory, assembly, and distribution as needed
  • Manage Event Collateral-to include transport, set up, and tear down event kits/supplies/collateral
  • Maintain event tools to a high standard and communicate replenishment needs
• Additional
  • Follow brand budget guidelines and utilize tools for tracking budgets.
  • Complete required tracking tools and documents for key performance indicators as communicated by leadership.
  • Maintain an accurate working calendar that reflects shifts and daily responsibilities, enabling transparency into activity planning, market coverage, and measurable business impact.
  • Maintain VM Standards & Guidelines in all retail locations within territory.
  • Recruit, Hire, and Train Retail Staff in specific retailers in accordance with retailer policies and procedures.
  • Recruit, Hire, and Train Freelance Team members. Manage hours worked, schedules and consistent communication of brand initiatives. Build and develop a high-performing freelance team, overseeing accurate weekly time reporting in accordance with brand pay practices. Ensure freelancers consistently represent the brand with excellence and professionalism within retail environments.

Requirements

• 3-5+ years of relevant work experience in Sales and Education; Sephora / Nordstrom experience is a plus
• Team player with a positive outlook and open mindset.
• Strong strategic thinking and decision-making skills-Ability to interact with all levels of management, work collaboratively and build positive/effective business partnerships
• Passionate about clean beauty
• Exceptional customer service skills
• Makeup artistry skills with the ability to connect artistry and education to sales
• Flexible schedule and available to work weekends
• Ability to travel throughout the region for events, trainings and store visits
• Ability to work independently
• Effective planning, organizational, and time management skills
• Proficient in Word, Excel, PPT and proficient in Google Drive preferred

Westman Atelier offers a holistic total compensation package designed to support employees in all aspects of life, including a robust suite of health benefits, wellness perks, 401k, and paid parental leave. The base salary for this position will range from $77,000 - $88,000. Exact compensation may vary based on job related skills, experience, and location.