Freelance Makeup Artist - Dallas, TX

westmanatelier; Dallas (TX); On-site; USD 38,000 - 60,000; Full time

Job summary

Westman Atelier in Dallas is seeking an energetic Makeup Artist to represent the brand in-store, delivering exceptional customer experiences and product education. You will build loyalty through clienteling and education, acting as a close ambassador for Westman Atelier.

The ideal candidate has 1–2 years in beauty sales, experience in beauty retail, and a passion for clean luxury makeup. Flexibility for evenings, weekends, and events is required.

Qualifications

• 1-2 years of beauty/skin care sales experience.
• Familiarity with beauty retail environments; Sephora experience preferred.
• Proven success handling customer matters in a fast-paced setting.
• Willingness to travel to various retailers within the region.
• Flexible schedule including nights, weekends and events.
• Strong ownership, accountability and initiative.
• Highly organized with attention to detail.
• Passion for clean luxury beauty.

Responsibilities

• Achieve daily sales goals through in-store service and vendor events.
• Provide exceptional makeup services and showcase skilled product application.
• Educate customers on brand knowledge to drive awareness and sales.
• Assist customers with product selection via demonstration and guidance.
• Engage in ongoing online learning for Grooming & Procedures.
• Maintain hygiene guidelines when demonstrating products to clients.
• Support inventory practices and restock counter when needed.
• Maintain VM standards and keep counter and testers clean.
• Adhere to brand and retailer image guidelines at all times.
• Communicate with leadership to update on actions and events.
• Foster partnerships with store managers and sales/education teams.

Skills

Beauty sales

Customer service

Retail experience

Travel flexibility

Ownership & accountability

Attention to detail

Education

Makeup Artistry degree/certification

Tools

Sephora experience

Job description

About Westman Atelier

A new standard of clean luxury. Founded by world-renowned editorial makeup artist Gucci Westman, Westman Atelier is a curated edit of skin-loving, performance-first makeup that is always effortless, never overdone. A mother, makeup artist, and champion of holistic living, Gucci believes passionately that ‘luxury’, ‘efficacy’ and ‘clean’ can be synonymous with exceptional makeup.

• A skincare approach to high performance make-up formulated with clean ingredients and no-compromise integrity
• Balancing perfect shades and buttery textures that melt into the skin with plant-based actives and cutting-edge science

About Our Founder

Gucci Westman has more than 20 years of professional experience as a major editorial makeup artist, contributing to publications like Vogue and Harper’s Bazaar. Gucci is known for creating dewy, supernaturally glowy looks and her highly coveted “second-skin approach” to makeup, resulting in naturally beautiful, radiantly amplified skin.

Position Summary

Westman Atelier is seeking an energetic Makeup Artist with a passion for clean, luxury beauty to represent the brand in-store while providing the highest level of customer experience. This position will be responsible for developing and maintaining customer loyalty through exceptional customer experience, product education, and clienteling. The ideal candidate is a self-starter with an entrepreneurial spirit, drive for excellence, and a true ambassador for Westman Atelier.

Responsibilities:

• Achieve daily sales goals through in-store service and supporting at vendor events
• Provide exceptional customer experience with makeup services; showcase excellent makeup skills, fitting with the unique Westman Atelier product application
• Educate customers on brand product knowledge to create brand awareness, and assist them with product selection through demonstration and application
• Actively participate in and complete online learning - Grooming & Procedures
• Adhere to proper hygiene guidelines when demonstrating products on clients
• Assist with maintaining the required inventory practices while in-store
• Maintain excellent VM standards and regularly clean + restock the counter/gondolas, tools, and tester units
• Adhere to brand and retailer image guidelines, standards, and practices at all times
• Regularly and effectively communicate with leadership to keep them informed and updated on all actions/events.
• Build a close relationship and work partnership with the in-store category managers; Work effectively with store personnel, store management and sales and education teams.

Requirements:

• 1-2 years of beauty/skin care sales experience; Makeup Artistry degree or certification in similar capacity, a plus
• Familiarity with beauty retail environments; Sephora experience, preferred
• Demonstrated success handling customer matters in a fast-paced environment
• Ability to travel to various retailers within region
• Ability to work a flexible schedule based on business needs, including nights, weekends and special events
• A high level of ownership, accountability, and initiative
• Exceptional organizational skills and attention to detail
• Passion for clean luxury beauty