Sales Director-Uniti Fiber

Uniti Group Inc.; Birmingham (AL); On-site; USD 150,000 - 230,000; Full time

Benefits offered by this job

Medical, Dental, Vision Insurance

401K Plan

HSA/FSA

Life and AD&D

Educational Assistance

Job summary

Uniti Group Inc. is seeking a Sales Director - Uniti Fiber Enterprise to lead and coach a frontline sales team in the Birmingham area.

You will drive revenue growth, manage quota attainment, and coordinate with Sales Engineering, Operations, Marketing, and Service Delivery to close complex fiber-based deals. Responsibilities include establishing performance standards, onboarding, pipeline management, forecast accuracy, and KPI achievement, while fostering a high-accountability culture and

Qualifications

• Bachelor’s degree or equivalent in business/related field.
• 7+ years of sales experience in telecommunications, fiber, or B2B technology.
• 3+ years of people leadership experience managing quota-carrying sales professionals.
• Experience coaching sellers in pipeline management, forecasting, and deal execution.
• Strong knowledge of enterprise sales practices, KPI management, CRM discipline, and forecast reporting.

Responsibilities

• Lead, coach, and develop a team of frontline sales representatives in the assigned market/area.
• Establish a performance culture focused on accountability, collaboration, and results.
• Conduct regular one-on-ones focused on deal strategy and performance improvement.
• Drive onboarding for new hires and ensure required training and tools are completed.
• Set and communicate clear expectations for activity, pipeline management, and KPI achievement.
• Monitor team performance against quota, funnel, forecast accuracy, and productivity metrics.
• Foster disciplined opportunity management and pipeline hygiene.
• Collaborate with Sales Engineering and cross-functional teams to support deal progression.

Skills

Sales leadership

Coaching

Forecasting

KPI management

CRM discipline

Education

Bachelor’s degree in business, marketing, communications

Tools

Salesforce or similar CRM

Sales dashboards

Job description

Uniti is a premier insurgent fiber provider dedicated to enabling mission‑critical connectivity across the United States.

With a steadfast commitment to customer service, operational excellence, and superior network capabilities, Uniti builds, operates and delivers critical fiber‑based communications services to connect and empower people and businesses.

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About The Role

The Sales Director - Uniti Fiber Enterprise, is responsible for leading a team of frontline sales professionals within an assigned market or geographic area. This leader drives sales performance by coaching and developing sellers, establishing clear expectations, reinforcing sales process discipline, and building a high-accountability, high-performance team culture.

The Sales Director is responsible for team execution across all core sales leadership activities, including weekly one‑on‑ones, onboarding, training assignment and completion, KPI achievement, forecasting accuracy, pipeline health, and overall performance to revenue and productivity goals. This role partners cross‑functionally with Sales Engineering, Operations, Marketing, Service Delivery, and other internal stakeholders to improve execution and deliver strong business results.

What You’ll Do

• Lead, coach, and develop a team of frontline sales representatives in an assigned market/area.
• Establish a strong performance culture centered on accountability, collaboration, continuous improvement, and results.
• Conduct regular one‑on‑ones focused on deal strategy, development planning, activity management, and performance improvement.
• Drive onboarding for new hires and ensure required training, tools, and process knowledge are assigned and completed.
• Set and communicate clear expectations for sales activity, performance standards, pipeline management, and KPI achievement.
• Monitor individual and team performance against quota, productivity, funnel conversion, forecast accuracy, and other key sales metrics.
• Reinforce disciplined opportunity management, including stage progression, pipeline hygiene, next‑step quality, and forecast accuracy.
• Inspect pipeline regularly to ensure opportunities are progressing appropriately and aligned to sales methodology and expected close dates.
• Coach representatives on account strategy, prospecting effectiveness, qualification, solution positioning, negotiation, and closing.
• Partner with Sales Engineering and cross‑functional teams to support deal progression, solution alignment, and customer outcomes.
• Identify performance gaps and create action plans to improve seller execution, consistency, and results.
• Drive adoption of CRM, reporting tools, dashboards, and required sales processes.
• Foster a positive, engaged team environment that supports retention, development, recognition, and inclusion.
• Maintain overall accountability for team results, including revenue growth, pipeline generation, forecast reliability, and seller productivity.
• Meet and align with customers and prospects and members of the business community.
• Observe and coach sales team members in face‑to‑face customer appointments.

Minimum Requirements

• Bachelor’s degree in business, marketing, communications, or related field, or equivalent combination of education and experience.
• 7+ years of sales experience in telecommunications, fiber, network, connectivity, technology, or related B2B solutions environment.
• 3+ years of people leadership experience managing quota‑carrying sales professionals.
• Demonstrated success leading frontline sales teams and achieving revenue and performance targets.
• Experience coaching sellers in pipeline management, forecasting, opportunity strategy, and sales execution.
• Strong knowledge of enterprise sales practices, KPI management, CRM discipline, and forecast reporting.
• Proven ability to build accountability while also developing team capability and engagement.
• Excellent communication, leadership, and cross‑functional collaboration skills.

Preferred Requirements

• Experience in fiber‑based enterprise sales, strategic connectivity, managed services, or complex solution selling.
• Experience leading market‑based or regional sales teams.
• Familiarity with Salesforce or similar CRM and sales performance dashboards.
• Background working closely with Sales Engineering and operational support teams in a complex sales environment.

Key Competencies

• Sales coaching and talent development
• Forecasting and pipeline management
• Performance management
• Accountability and execution discipline
• Leadership presence
• Communication and influence
• Cross‑functional collaboration
• Change management
• Customer focus
• Culture building and team engagement

Success Measures

• Team quota and revenue attainment
• KPI and productivity achievement
• Forecast accuracy
• Pipeline quality, coverage, and progression
• New hire onboarding effectiveness
• Training completion and sales readiness
• Rep development and retention
• Consistent execution of sales process and management disciplines

Work Environment / Travel

• Travel within assigned market/region as needed to support customer engagement, field coaching, team meetings, and business priorities.
• Ability to work across multiple internal teams and systems in a fast‑paced sales environment.

Our Benefits

• Medical, Dental, Vision Insurance Plans
• 401K Plan
• Health & Flexible Savings Account
• Life and AD&D, Spousal Life, Child Life Insurance Plans
• Educational Assistance Plan

Uniti is an equal opportunity employer. At Uniti, we celebrate the authenticity and uniqueness of our people and their ideas. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, genetic information, protected veteran status, current military status, disability, sexual orientation, marital status, creed, citizenship status, or any other status protected by law, and to give full consideration to qualified disabled individuals and protected veterans.

Actual base pay for this job will depend on the candidate's primary work location and other factors, such as relevant skills and experience.

Notice to Non-U.S. Citizens: Uniti, as a holder of licenses granted by the Federal Communications Commission, is required to notify and to obtain approval from federal regulatory agencies prior to granting certain system/network access to any non‑U.S. citizen personnel. Offers of employment extended to non‑U.S. citizens are contingent upon receiving the requisite approval from agencies overseeing compliance. Non‑U.S. citizens are required to provide Uniti with the personal identifying information required to obtain the necessary approval prior to accessing certain systems and/or Uniti’s network. If you are not a U.S. citizen, please notify your recruiter or contact HR Legal as soon as possible for information on Uniti’s foreign personnel disclosure and approval requirements.

Notice to Applicants: Depending on the position and its job functions, offers of employment may be contingent upon successful completion of certain pre‑employment screenings, including but not limited to drug-screen, motor vehicle records check, or other pre‑employment screening. All such screenings will be conducted by an external third-party with the Candidate’s written consent and in accordance with federal and state law. Refusal to authorize or submit to a required pre‑employment screening may disqualify the candidate from employment. Any misrepresentation during the application or interview process may result in denial of employment, withdrawal of offer, or termination.