Sales Director, Smart Services & Solutions, APAC (Remote)

AFRY; United States; Remote; USD 180,000 - 280,000; Full time

Benefits offered by this job

Competitive compensation

Global exposure to APAC markets

Renewable energy projects

Job summary

AFRY is seeking a Sales Director for Smart Services & Solutions to lead APAC growth from Bangkok or another Asia-Pacific location. You will own regional strategy, client relationships, and commercial delivery across utilities, IPPs and industrial clients, collaborating with our Finland center and local partners to offer advanced automation and RAMS-enabled services.

The role demands a 10+ year track record in significant sales roles within power/industrial automation, strong leadership, and

Qualifications

• 10+ years in sales, business development or project leadership within power generation, process industries or industrial automation.
• Proven track record in business development and commercial growth across Asia-Pacific, particularly Southeast Asia.
• Established professional network among power producers, utilities and industrial clients in the region.
• Strong technical understanding of power plants, boilers, steam and power systems, and industrial automation and control technologies (DCS, APC).
• Ability to translate technical benefits into measurable business value (operational efficiency, reliability, availability).
• Experience selling complex technical solutions, managing large commercial opportunities and contracts.
• Good understanding of project economics, profitability and risk management.
• Experience in regional market expansion, partnerships and cross-functional collaboration.
• Entrepreneurial mindset with proactive, results-oriented approach and ability to drive growth.
• Excellent communication, presentation, negotiation and stakeholder management skills.
• Fluency in English; other regional languages are advantageous.
• Willingness to travel extensively across Asia-Pacific and occasionally to Europe.

Responsibilities

• Develop and execute the APAC business strategy and sales plan for Balance+, advanced automation and Smart Services & Solutions.
• Identify new opportunities and expand AFRY's presence across Asia-Pacific.
• Manage the full sales cycle from opportunity identification to proposal, contracts and closure.
• Achieve order intake, sales margin and growth targets with accurate forecasts and pipeline reporting.
• Build and maintain long-term relationships with utilities, IPPs, pulp and paper mills and other industrial clients.
• Develop strategic partnerships with control system vendors, EPC contractors and local partners.
• Collaborate with AFRY's global center in Finland to deliver competitive solutions.
• Establish and grow the local organization across APAC, coordinating regional sales and delivery resources.
• Work with other AFRY units to develop integrated offerings and cross-selling opportunities.
• Promote AFRY's RAMS and digital solutions in client engagements and seminars.
• Represent AFRY at client meetings, seminars and industry events.
• Provide market intelligence to support service development and continuous improvement.

Skills

Sales leadership

APAC sales

Industrial automation

Strategic partnerships

Stakeholder management

Team leadership

Education

Bachelor's or Master's in Engineering or related

Job description

Sales Director, Smart Services & Solutions, APAC

Location: ฺBangkok, th, Remote

Company Description

AFRY is an international engineering, design and advisory company with approximately 18,000 experts worldwide, delivering sustainable solutions for future generations.

In the Asia-Pacific region, AFRY supports clients across the energy and industrial sectors, helping them improve operational efficiency, flexibility, reliability and sustainability through engineering expertise, advanced automation and digital solutions.

As part of our continued business expansion, we are looking for a Sales Director – Smart Services & Solutions (APAC) to lead the development and growth of our advanced automation business across the region.

This position will be based in Bangkok, Thailand, or another AFRY location in Asia-Pacific, working closely with our global competence center in Finland and regional teams.

Job Description

As Sales Director, you will take ownership of the regional business, including strategy development, business growth, sales performance, client relationships and organizational development. You will be part of the Smart Services & Solutions management team and report to the Director, Smart Services & Solutions, Thermal Finland.

Key Responsibilities:

• Develop and execute the APAC business strategy and sales plan for Balance+, advanced automation and Smart Services & Solutions.

• Identify new business opportunities and expand AFRY's presence across existing and emerging markets in Asia-Pacific.

• Manage the full sales cycle, from opportunity identification and solution development to proposal preparation, contract negotiation and deal closure.

• Achieve order intake, sales margin and business growth targets while maintaining accurate sales forecasts and pipeline reporting.

• Build and maintain long-term relationships with utilities, independent power producers (IPPs), pulp and paper mills, and other industrial clients.

• Develop strategic partnerships with control system vendors, EPC contractors and local business partners.

• Collaborate with AFRY's global competence center in Finland to develop technically and commercially competitive solutions.

• Establish and grow the local organization and capabilities across APAC, including leading and coordinating regional sales and delivery resources.

• Work closely with other AFRY business units across Asia-Pacific to develop integrated offerings and cross-selling opportunities.

• Promote AFRY's broader technical services, including technical advisory, reliability, availability, maintainability and safety (RAMS), and digital solutions.

• Represent AFRY at client meetings, technical seminars, conferences and industry events.

• Provide market intelligence and customer insights to support continuous improvement and development of AFRY's services and solutions.

Qualifications

• More than 10 years of experience in sales, business development or project leadership within power generation, process industries or industrial automation.

• Proven track record in business development and commercial growth across Asia-Pacific, particularly Southeast Asia.

• Established professional network among power producers, utilities and industrial clients in the region.

• Strong technical understanding of power plants, boilers, steam and power systems, and industrial automation and control technologies, including Distributed Control Systems (DCS) and Advanced Process Control (APC).

• Demonstrated ability to sell complex technical solutions and translate technical benefits into measurable business value, including operational efficiency, flexibility, reliability and plant availability.

• Experience in selling technical solutions and services, managing large commercial opportunities, negotiating contracts and overseeing commercial agreements.

• Good understanding of project economics, business profitability and commercial risk management.

• Experience in regional market expansion, strategic partnership development and cross-functional collaboration.

• Strong entrepreneurial mindset with a proactive, results-oriented approach and the ability to independently drive business growth.

• Excellent communication, presentation, negotiation and stakeholder management skills.

• Ability to engage effectively with technical stakeholders, plant management and senior executives.

• Experience working in multicultural environments and collaborating with global virtual teams across different time zones.

• Bachelor's or Master's degree in Energy Engineering, Automation, Mechanical Engineering or a related technical discipline is preferred.

• Fluency in written and spoken English; proficiency in other regional languages is an advantage.

• Willingness to travel extensively across Asia-Pacific and occasionally to Europe.

Additional Information

We offer the following to qualified candidates:

• Friendly international working environment with a wide variety of interesting and challenging tasks
• Competitive salary package
• Career opportunity in one of the largest international consulting and engineering companies
• Possibility to grow professionally and advance in career
• Possibility to work in international renewable energy projects

At AFRY, we engineer change in everything we do. Change happens when brave ideas come together. When we collaborate, innovate technology, and embrace challenging points of view. That’s how we're making future. We are actively looking for qualified candidates to join our inclusive and diverse teams across the globe. Join us in accelerating the transition towards a sustainable future.