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The Company At a Glance
Brother is a leading provider of home and office equipment, sewing and crafting products, and industrial solutions. With a legacy spanning over 115 years, our brand is renowned for producing award-winning printers, sewing machines, P-touch labelers, and more.
The Company At a Glance
Brother is a leading provider of home and office equipment, sewing and crafting products, and industrial solutions. With a legacy spanning over 115 years, our brand is renowned for producing award-winning printers, sewing machines, P-touch labelers, and more.
Brother International Corporation (BIC) was established in 1954, marking over 70 years of operations in the United States. Our Americas headquarters is located in Bridgewater, New Jersey. BIC is a wholly owned subsidiary of Brother Industries Limited (BIL), which was founded in 1908 in Nagoya, Japan, and operates in more than 30 countries worldwide. Brother’s Americas presence includes subsidiaries in Canada, Mexico, Brazil, Argentina, Chile, and Peru.
Why Work at Brother?
Brother has consistently been recognized as a best place to work, reflecting our commitment to fostering a workplace culture aligned with our core values of being inclusive, collaborative, customer centric, and socially responsible. We value work-life balance and flexibility, and as a result have introduced policies such as our hybrid office schedule, casual dress code, and flexible Fridays, which allow us to wrap up meetings for dedicated focus time or to start our weekends sooner, year-round. Our commitment to employee growth and development is demonstrated through our offering of facilitated courses and certificate programs and our investment in resources that enable self-paced learning.
The Role at a Glance
The Director, Sales leads the strategic direction, execution, and performance of the national sales function, driving revenue growth and customer acquisition across the division. This role has full ownership of the sales strategy, from formulation through execution, while overseeing a high-performing team of Regional Sales Managers, manufacturer representatives, and direct sales personnel.
As a key contributor to the executive leadership team, the Director, Sales delivers regular performance updates and insights that shape corporate strategy and decision-making. The position champions data-driven sales management, fosters strategic customer relationships, and drives cross-functional collaboration to ensure alignment between commercial, product, and operational goals. This role positions the business for long-term success, scaling sales efforts in targeted markets, and building a customer-centric culture within the sales organization.
Key Duties & Responsibilities
Sales Leadership & Organizational Management
- Lead, mentor, and develop the national sales team, including Regional Sales Managers and manufacturer representatives
- Set and communicate the sales vision and strategic priorities across all levels
- Build and maintain a culture of accountability, collaboration, and continuous improvement.
- Align organizational structure and talent with evolving business needs
Sales Strategy & Executive Reporting
- Own the creation and implementation of comprehensive sales strategies that drive divisional growth and market expansion
- Deliver strategic sales insights and reports to executive leadership to inform company planning and forecasting
- Monitor market trends, customer behaviors, and competitive activity to proactively adapt commercial plans
- Translate high-level corporate goals into actionable sales plans and KPIs
Key Account & Territory Oversight
- Support and guide strategic account development and retention, ensuring value delivery to top customers
- Provide direct oversight and strategic input on key regions and accounts as needed
- Assist in complex negotiations and large-scale customer engagements
- Ensure all territories are aligned with growth potential and organizational priorities
Cross-Functional Collaboration
- Serve as the key liaison between Sales and Marketing, Product Development, and Operations
- Influence product roadmaps, pricing, and promotional strategies through sales insights
- Ensure alignment of sales initiatives with broader company goals and customer experience standards
- Represent Sales in cross-functional executive planning forums
Sales Enablement & Process Optimization
- Evaluate and optimize sales tools, CRM usage, and training programs
- Implement best practices for pipeline management, forecasting, and reporting
- Establish performance metrics, dashboards, and continuous feedback loops
Key Experience & Qualifications
Education
Bachelor's Degree (or equivalent experience) Business, Marketing, or related field
Required
Experience
A combination of experience spanning the following areas: Minimum 10 years
Required
- Developing, implementing, and executing sales strategies within industrial or technical markets
- Experience managing and leading sales teams, including direct oversight of Regional Sales Managers and/or manufacturer representatives
- Demonstrated ability to manage key accounts, negotiate contracts, and build long-term customer relationships
- Proven expertise in setting and achieving KPIs to meet divisional sales goals
A combination of experience spanning the following areas: Minimum 5 years
Preferred
- Experience in the gearmotor, automation, or related industrial equipment industry, with a focus on selling to OEMs
- Experience in territory management, particularly in U.S. manufacturing regions
- Experience in managing both direct and indirect sales channels, including distributor and representative networks
- Experience working in a fast-paced, growth-oriented environment with a focus on scaling sales efforts
Software/Technical Skills
- Knowledge of Microsoft Office (Word, Outlook, PowerPoint, Excel) Intermediate Required
- Knowledge of Customer Relationship Management Software (Salesforce preferred) Intermediate Required
Other Skills/Knowledge/Abilities
- Strong ability to strategically analyze data, think and execute on long-term action plans Required
- Ability to build strong, trusted relationships within and outside of the organization Required
- Strong aptitude for crafting creative strategies to achieve business growth and divisional profit Required
- Knowledge in all aspects of sales management, including but not limited to: forecasting, goal setting, team planning, account mapping, resource management, time management, selling to the relevant executive, conducting executive briefings Required
- Strong communication skills (written/verbal/interpersonal) and ability to build relationships internally and externally Required
- Strong ability to build and deliver effective executive presentations Required
- Ability to lead, motivate, develop and mentor others Required
- Excellent negotiation skills Required
Compensation & Schedule For This Role
This role will be a remote role.
- The salary (or hiring) range for this position is $140,000-$160,000 per year
- Starting salary to be determined by the education, experience, knowledge, skills and abilities of the applicant, internal equity, location, and alignment with market data
- This position is eligible to participate in the relevant Brother variable pay incentive plan(s). Applicable bonus awards are discretionary and contingent upon 1) achievement of your individual objectives and 2) Brother achieving its corporate and business-level objectives
- Benefits include, but are not limited to, healthcare and wellness coverage, life and disability insurance, 401K, tuition reimbursement, and Paid Time Off. Details are available at https://mybenefits.nfp.com/Brother/2025/guidebook/
What We Offer Our Employees
At Brother USA, we believe in investing in our employees and providing them with an environment that fosters growth, creativity, and a healthy work-life balance. Here are some of the benefits of working with us:
- Competitive Compensation: We offer a competitive salary and bonus program to reward your hard work and dedication
- Comprehensive Benefits: Our benefits package includes health, dental, and vision insurance, as well as a 401(k) plan with company match
- Professional Development: We're committed to helping you grow in your career with opportunities for training and development
- Work-Life Balance: We support your well-being with flexible work arrangements and a focus on work-life balance
- Employee Engagement: Join a team that values your contributions and celebrates success together
Benefits
We offer a comprehensive benefits package with diverse plan options to meet your family’s needs, including health, vision, and dental insurance—all effective from day one of employment. Under our 401(k) retirement savings plan, we match up to 100% of the first 4% of employee contributions, with employer matches vesting immediately. Additionally, we offer an educational assistance program that reimburses up to 100% of tuition, lab fees, textbooks, and other related expenses for qualifying programs. To learn more, visit our benefits page: https://careers.brother-usa.com/benefits
Our Mission, Vision, & Culture
Our mission is to live our “at your side” promise to simplify and enrich the lives of our customers, employees, and communities. We aim to be where people and technology meet, providing products and solutions that enhance how people live, work, and create. We look to our strategic culture drivers - accountability, authenticity, boldness, and excellence - to enable us to consistently deliver on our vision, mission, and shared values. These drivers help us shape a culture that empowers the business to succeed. To learn more about our culture drivers and company culture, visit: https://careers.brother-usa.com/ourculture
About Where We Work
Brother’s corporate headquarters for the Americas is in Bridgewater, NJ, across from the Bridgewater Commons Mall. This location houses key corporate functions, including HR, legal, finance, IT, and supply chain, and a significant presence of our business unit leadership and marketing teams. Our manufacturing and distribution facility in Bartlett, TN spans an impressive 1.5 million square feet - equivalent to 26 football fields - and is located on Brother Boulevard. In addition to the distribution center operations team, this facility hosts several other departments, including our customer service group. Brother also has employees based in other locations, such as Westminster, CO, where many of our marketing and product engineering team members from the mobile solutions division operate, as well as our distribution centers in Richmond, VA and Perris, CA. Additionally, our outside sales teams work remotely within their territories, staying geographically close to the accounts they support to ensure they are always “at your side” for our customers.
Links to Learn More
To hear more about our business and culture, visit these helpful links:
- Brother’s Product Categories: https://careers.brother-usa.com/our-products
- Diversity, Equity, and Inclusion (DEI) and Employee Resource Groups (ERGs): https://careers.brother-usa.com/employee-resource-groups-diversity
- Corporate Social Responsibility: https://careers.brother-usa.com/our-corporate-social-responsibility-sustainability
- Work-Life and Flexibility: https://careers.brother-usa.com/lifeatbrother
- Growth and Development: https://careers.brother-usa.com/career-development
- Follow us on LinkedIn: https://www.linkedin.com/company/brother-usa/
Brother International Corporation ("Brother") is an equal opportunity employer and does not discriminate or make employment decisions on the basis of race, color, religion, sex, disability, or any other characteristic protected by applicable state or federal laws. If you require any physical or other assistance in completing this application or any other aspect of the application or interview process, a reasonable accommodation will be made upon request.
Seniority level
Employment type
Job function
Job function
Sales and Business DevelopmentIndustries
Computers and Electronics Manufacturing
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