Sales Director - Baxter Auto

Baxter Shared Services; Omaha (NE); On-site; USD 110,000 - 160,000; Full time

Benefits offered by this job

Competitive pay

Flexible schedule

Comprehensive benefits

Training & development

Employee discounts

Educational reimbursement

Paid holidays

Job summary

Baxter Auto Group is seeking a Sales Director to lead and develop Sales Managers and Product Specialists, ensuring exceptional guest experiences and strong sales results. You will shape leadership, provide coaching, and drive strategy across the sales team in a dynamic dealership environment.

You will oversee daily operations, align with the General Manager on goals, and foster a guest-first culture while promoting continuous learning and career growth for the department.

Qualifications

• Proven leadership experience elevating teams for growth.
• Strong knowledge of dealership operations, inventory and finance workflows.
• Experience with CRM and DMS platforms (Route One, Dealertrack, Tekion, Reynolds).

Responsibilities

• Lead and coach Sales Managers and Product Specialists to strengthen leadership and performance.
• Develop individualized development plans for career growth of sales staff.
• Oversee daily sales operations ensuring consistency with dealership standards.

Skills

Leadership

CRM systems

DMS systems

Communication

Multitasking

Dealership ops

Tools

Route One

Dealertrack

Tekion

Reynolds

Job description

Description

Do you want to help transform the auto industry? Come let Baxter Auto show you just how Remarkable you can be!

At Baxter Auto, our mission is to create a powerhouse of high-impact teams and leaders, deliver an exceptional and unforgettable experience for every guest every time, elevate and grow our manufacturer brands in our markets, and operate with discipline and focus to achieve operational and financial success. We are challenging the norm when it comes to both the car buying process and the employee experience, and as a Baxter Auto teammate, you will play a direct role in that mission.

We value individuals who:

• Stay curious by seeking different perspectives, learning constantly, and adapting quickly
• Make it matter by maximizing impact and focusing on what matters most
• Win together by operating with a team first perspective
• Be caring by genuinely caring for and supporting others
• Act with courage by choosing courage over comfort in their decisions and actions, even when it is hard to do.

At Baxter Auto we encourage and support career development, job opportunities across multiple professions, an inclusive culture where everyone is a leader (from entry level up to general management), and an almost obsessive focus on the employee and guest experience. Combine that with market-leading benefits and opportunities across multiple states, and we think you’ll agree that YOU BELONG AT BAXTER AUTO!

Your Purpose as a Sales Director:

Responsible for leading Sales Managers and Product Specialists to ensure that all sales processes and guest interactions are executed with excellence and a passion for delivering an exceptional guest experience. This role also focuses on developing and growing internal talent within the Sales Department to build a strong and future-ready leadership team.

In Your Role As Sales Director:

• Lead, coach, and mentor Sales Managers and Product Specialists to strengthen leadership, decision-making, and operational effectiveness.
• Create individualized development plans to prepare Sales Managers and Product Specialists for career growth.
• Provide regular performance feedback and conduct one-on-one coaching sessions focused on leadership growth.
• Model a positive, accountable, and guest-first culture that inspires the entire sales team.
• Identify skill gaps and provide targeted coaching in areas such as team motivation, process management, and guest engagement.
• Conduct workshops and role-play sessions to enhance sales leadership, deal structure knowledge, and team coaching abilities.
• Promote continuous learning by encouraging participation in internal and external leadership development opportunities.
• Oversee daily sales operations through Sales Managers, ensuring consistency and adherence to dealership standards.
• Monitor key performance indicators (KPIs) and guide Sales Managers and Product Specialists to improve results.
• Support Sales Managers and Product Specialists in managing guest satisfaction, lead response times, and overall process compliance.
• Ensure smooth collaboration between all departments to create a cohesive sales experience.
• Partner with the General Manager to set short- and long-term sales goals and align them with dealership objectives.
• Develop and communicate sales strategies that foster growth, retention, and profitability.
• Lead by example in demonstrating professional conduct, ethical standards, and a focus on team development over individual recognition.
• Identify high-potential leaders within the sales department and provide growth opportunities.
• Build a strong leadership pipeline by preparing Sales Managers and Product Specialists for future growth.
• Assist in recruitment, onboarding, and ongoing evaluation of Sales Managers and Product Specialists to ensure cultural and performance fit.
• Foster a collaborative environment where ideas are shared and best practices are implemented.
• Recognize and celebrate team and individual successes to maintain engagement and morale.
• Other duties as assigned by management.

Requirements

Basic Qualifications:

• Must be at least 18 years of age and have a valid driver’s license to operate a motor vehicle

Additional Qualifications:

• Strong leadership experience with ability to elevate employees for future roles.
• Strong knowledge of dealership operations, inventory management, and finance processes.
• Proficiency with CRM and DMS systems (e.g., Route One, Dealertrack, Tekion, Reynolds, etc.).
• Excellent communication, organization, and multitasking skills.
• Ability to work in a fast-paced environment and support multiple teams simultaneously.

Your Well-Being:

• Competitive Pay: Commensurate with experience
• Flexible Work Schedule: Monday-Friday; Saturdays as needed by the dealership
• Comprehensive Benefits Offering: Market-leading medical plans including PPO, HSA, and FSA options; Multiple Dental (includes orthodontics) and Vision plans; Varying Vacation and Sick Leave available Day 1; 4 Week-Paid Parental Leave available Day 1; 401(k) Match with 100% vesting after 1 year and immediate eligibility at age 18; Short- and Long-Term Disability options; Accident and Critical Illness Plans; Basic Life, Pet, Legal, & Identity Insurance
• Training and Development Opportunities for All Employees
• Extensive Employee Discounts: Vehicle purchases, parts, service, hotels, travel, and more
• Educational Reimbursement: General and specialized technical automotive degrees
• Employee Assistance Programs
• Paid Holidays: New Year’s Day, Memorial Day, Juneteenth, 4th of July, Labor Day, Thanksgiving, Christmas Eve, & Christmas Day

Baxter Auto Group

Baxter Auto Group is one of the nation's leading automotive retail groups, serving the metro areas of Omaha, Lincoln, Kansas City, Colorado Springs, and Madison. The company operates 20 dealerships and represents eight of the nation's top automotive brands, including Ford, Lexus, Toyota, Audi, Volkswagen, Honda, Subaru, and Mercedes-Benz.

Baxter Auto believes its exceptional employees truly distinguish the company in the marketplace. It continually invests in maintaining a remarkable employee experience, including industry-leading benefits, a flexible work-life balance, and an experience centered around four key pillars: purpose, growth, well-being, and belonging.

Employment with Baxter is contingent upon applicants’ successful completion of the background check process and drug screening test. Baxter embraces equal employment opportunity. We're committed to building a team that represents a variety of backgrounds, perspectives, and skills. Baxter is an equal opportunity employer and does not discriminate on the basis of race, religion, national origin, sex, gender, gender identity, sexual orientation, marital status, protected veteran status, disability, age, or any other legally protected status. In addition, Baxter will provide reasonable accommodation for qualified individuals with disabilities. If you are unable or limited in your ability to submit an application because of a disability, please contact us at [phone], option #4 to request accommodation.