Sales Director

Wayoh; United States; Remote; USD 150,000 - 180,000; Full time

Job summary

Wayoh, a growing fintech company, seeks a Director of Sales to spearhead their expansion on the East Coast. You will lead market entry strategies and build essential relationships with grocery operators, while also recruiting your team after establishing early victories. The ideal candidate has over 8 years of B2B sales experience, a proven track record in new market development, and thrives in fast-paced environments.

Qualifications

• 8+ years of B2B sales experience, with territory ownership and leadership.
• Track record of opening new markets and exceeding quota.
• Comfortable leading by doing and then scaling.

Responsibilities

• Own revenue number and expansion strategy for East Coast markets.
• Lead sales efforts to close flagship accounts.
• Recruit and manage a high-performing AE pod.

Skills

B2B sales experience

territory ownership

building trust

strategic player-coach

consultative selling

relationships with grocery operators

Job description

This range is provided by Wayoh. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$150,000.00/yr - $180,000.00/yr

Direct message the job poster from Wayoh

Institution: Fintech (Series B)

Role: Director of Sales (EST)

Location: REMOTE - EST Major City

Salary: 150,000 - $180,000 Base (Inc Commission: $275K-$325K, Options: 25K-55K)

Our client, a fast growing Fintech / vertical AI startup that provides an integrated operating system — POS, payment processing, and inventory management is looking for an exceptional Sales professional to lead their sales organization on the East Coast. This business helps local and regional grocery businesses thrive and compete against retail giants like Walmart and Amazon.

The Director of East Coast Sales will lead the expansion into the most strategic markets on the East Coast—from NYC to Atlanta, Boston, Philadelphia, and beyond...

You'll start as a senior individual contributor, mapping the market and closing landmark deals in high-value territories. Within 1–2 quarters, you'll hire and lead a team of AEs to expand the footprint city-by-city, unlocking the next phase of regional growth.

This role is perfect for a seasoned operator who's both a deal-closer and team-builder—someone who thrives in early-stage environments and knows how to win trust across local and multi-location accounts!

The Role:

Go-to-Market Leadership

• Own the revenue number and expansion strategy for top East Coast metros
• Develop and execute market entry strategies grounded in data, local insight, and urgency
• Collaborate with marketing and product to tailor messaging, GTM assets, and local proof points

Enterprise-Caliber Selling

• Personally lead sales efforts in your first territory to close flagship accounts
• Build deep relationships with grocery operators, independents, and regional groups
• Sell consultatively to family-run and professionally managed businesses

Team Formation & Management

• Recruit, onboard, and manage a high-performing AE pod after your first few wins
• Coach your team on territory development, sales process, and value-based selling
• Instill a culture of ownership, grit, and excellence
• Report directly to the Head of U.S. Sales, with visibility to the CEO and leadership team
• Partner cross-functionally to inform product roadmap, pricing strategy, and operational playbooks
• Serve as the voice of the East Coast market internally—bringing insights, urgency, and truth

Requirements:

• 8+ years of B2B sales experience, with territory ownership and leadership in fast-growing companies
• Have a track record of opening new markets, building trust with buyers, and consistently exceeding quota
• Are a strategic player-coach—comfortable leading by doing, then scaling with excellence
• Know how to navigate and close deals with SMBs, mid-market, and multi-location operators
• Have experience in vertical SaaS, POS, fintech, retail tech, or logistics a strong plus
• Are based in or willing to relocate to a major East Coast metro to be close to customers

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Industries

  Technology, Information and Media and Financial Services

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