Sales Director

Holiday Inn Roanoke-Tanglewood-Rt 419&i581; Roanoke (VA); On-site; USD 100,000 - 140,000; Full time

Job summary

Holiday Inn Roanoke-Tanglewood-Rt 419&i581 in Roanoke, VA seeks a Sales Director to lead on-site sales initiatives and grow revenue across rooms, meetings, and events. You will identify opportunities, build relationships with corporate, group, and leisure clients, and manage key accounts to drive profitability.

The role requires expertise in sales strategy, contract negotiation, market analysis, and cross-functional collaboration with operations and front office teams.

Qualifications

• Strong skills in sales and business development to grow revenue.
• Experience with sales operations, pipelines, forecasting, and contracts.
• Customer service mindset to deliver professional guest support.
• Ability to lead and coach a sales team toward goals.
• Experience in hotel or hospitality sales, including group and corporate accounts.
• Excellent negotiation, communication, and presentation abilities.
• On-site availability and ability to manage multiple priorities.
• Bachelor-level degree in Business, Hospitality Management, Marketing, or equivalent experience.

Responsibilities

• Identify new business opportunities and develop client relationships.
• Manage key accounts to drive revenue across rooms, meetings and events.
• Create and execute sales strategies, conduct site visits and presentations.
• Negotiate contracts and monitor market trends and competitor activity.
• Prepare regular sales reports and forecasts and collaborate with operations and front office.

Skills

Sales & Business Development

Sales Operations

Customer Service

Team Management

Hospitality Sales Experience

Education

Bachelor's degree in Business, Hospitality Management, Marketing, or related field

Job description

Company Description

Holiday Inn Roanoke-Tanglewood-Rt 419&i581 is a full-service hotel located at 4468 Starkey Road in Roanoke, Virginia, serving business and leisure travelers in the Roanoke Valley. The property offers guests comfortable accommodations, flexible event and meeting spaces, and convenient access to local businesses, attractions, and major highways. As part of the Holiday Inn brand family, the hotel is committed to delivering consistent service, clean and well-maintained facilities, and a welcoming environment for guests. Team members at this location work collaboratively to create positive guest experiences and support the hotel's reputation in the community.

Role Description

The Sales Director is a full-time, on-site role based at Holiday Inn Roanoke-Tanglewood-Rt 419&i581 in Roanoke, VA. This position oversees all sales activities, including identifying new business opportunities, developing relationships with corporate, group, and leisure clients, and managing key accounts to drive revenue across rooms, meetings, and events. Day-to-day responsibilities include creating and executing sales strategies, conducting site visits and presentations, negotiating contracts, monitoring market trends and competitor activity, and preparing regular sales reports and forecasts. The Sales Director collaborates closely with the operations, revenue management, and front office teams to ensure seamless delivery of guest services and fulfillment of group and event needs. The role also involves leading and coaching the sales team, setting performance goals, and maintaining brand standards in all sales and marketing efforts.

Qualifications

• Candidates should possess strong skills in Sales and Business Development to identify opportunities, build client relationships, and grow revenue.


• Candidates should possess skills in Sales Operations to manage pipelines, reporting, forecasting, and contract processes.


• Candidates should possess skills in Customer Service to deliver responsive, professional support to clients and guests.


• Candidates should possess skills in Team Management to lead, coach, and develop a sales team toward shared goals.


• Relevant experience in hotel or hospitality sales, including group and corporate accounts, is highly beneficial.


• Strong negotiation, communication, and presentation skills, with the ability to engage decision-makers at multiple levels.


• Ability to work on-site, manage multiple priorities, and use CRM and hotel sales systems effectively.


• Bachelor's degree in Business, Hospitality Management, Marketing, or a related field, or equivalent professional experience.