Sales Director

Barstool Sports; New York (NY); On-site; USD 150,000 - 160,000; Full time

Benefits offered by this job

Competitive medical, dental, andvision

4% 401(k) employer match

Unlimited vacation time

Cell phone reimbursement

Store discount

Origin financial wellness benefits

UberEats stipend

Job summary

Barstool Sports in New York is seeking an experienced Sales Director to lead our Ad Sales team. You will drive revenue growth, manage senior client relationships, and close high-value partnerships.

This role requires a proven digital media seller with autonomy, strong negotiation skills, and the ability to navigate complex, consultative sales cycles.

Join a fast-paced environment that rewards entrepreneurship and strategic thinking, with competitive benefits and a clear path to impact.

Qualifications

• 8+ years in digital media and advertising, with 5+ years in integrated sales.
• Proven track record meeting/exceeding revenue goals.
• Experience prospecting, developing, negotiating, and closing high-value partnerships.
• Strong understanding of digital media and branded content.

Responsibilities

• Own and grow a portfolio of key brand and agency relationships with accountability for revenue targets.
• Identify, prospect, and secure new business opportunities while expanding existing client partnerships.
• Manage the full sales cycle from prospecting and initial outreach through proposal development, negotiation, closing, and renewal.
• Build and maintain relationships with senior-level decision-makers across brands and agencies.
• Develop strategic account plans and identify opportunities to increase revenue across Barstool’s portfolio.
• Lead complex, high-value negotiations and develop customized partnership solutions.
• Partner with Marketing, Client Solutions, Content, and internal teams to develop programs for clients.
• Create compelling sales presentations and proposals leveraging market trends and case studies.
• Maintain understanding of client objectives, industry trends, and digital media landscape.
• Develop revenue forecasts, manage pipeline activity, and identify risks.
• Identify new opportunities, categories, and partnership models that drive incremental revenue.
• Serve as a trusted strategic partner to address evolving business needs.
• Represent Barstool Sports at industry events and meetings.

Skills

Digital media

Advertising

Integrated sales

CRM (Salesforce)

Communication

Negotiation

Relationship building

Presentation skills

Strategic thinking

Team leadership

Education

Bachelor’s degree

Tools

Salesforce

Google Workspace

Microsoft Office

Job description

Barstool Sports is looking for an experienced, results-driven Sales Director to join our Ad Sales team in New York. The ideal candidate is a proven digital media seller with a strong track record of driving significant revenue, developing high-value partnerships, and building lasting relationships with senior-level clients and agency partners.

This individual will be responsible for growing a portfolio of key accounts while proactively identifying and closing new business opportunities for the company. The ideal candidate brings an established network, deep knowledge of the digital media and advertising landscape, and the ability to navigate complex, consultative sales cycles. They are entrepreneurial, highly motivated, and comfortable operating autonomously in a fast-paced environment.

What You’ll Do

• Own and grow a portfolio of key brand and agency relationships with accountability for achieving and exceeding revenue targets
• Identify, prospect, and secure new business opportunities while expanding existing client partnerships
• Manage the full sales cycle from prospecting and initial outreach through proposal development, negotiation, closing, and renewal
• Build and maintain strong relationships with senior-level decision-makers across brands and agencies
• Develop strategic account plans and identify opportunities to increase revenue across Barstool Sports’ portfolio of advertising, content, social, experiential, and integrated partnership offerings
• Lead complex, high-value negotiations and develop customized partnership solutions that align client objectives with Barstool’s capabilities
• Partner closely with Marketing, Client Solutions, Content, and other internal teams to develop and execute strategic programs for clients
• Create compelling, insight-driven sales presentations and proposals leveraging market trends, audience insights, and relevant case studies
• Maintain a strong understanding of client business objectives, industry trends, competitive activity, and the evolving digital media landscape
• Develop accurate revenue forecasts, manage pipeline activity, and maintain visibility into account opportunities and risks
• Identify new opportunities, categories, and partnership models that can drive incremental revenue
• Serve as a trusted strategic partner to clients, providing recommendations and solutions that address their evolving business needs
• Represent Barstool Sports at industry events, client meetings, and other networking opportunities as needed

What You Have

• 8+ years of experience in digital media and advertising, with 5+ years of integrated sales experience, or a related revenue-generating role
• Proven track record of consistently meeting or exceeding significant revenue goals
• Demonstrated experience prospecting, developing, negotiating, and closing complex, high-value partnerships
• Deep understanding of digital media, branded content, social, experiential, and integrated advertising solutions
• Strong consultative selling skills with the ability to translate client objectives into creative, strategic partnerships
• Excellent communication, presentation, negotiation, and relationship-building skills
• Ability to confidently engage and influence senior-level and executive stakeholders
• Strong business acumen with the ability to analyze market trends, client needs, and revenue opportunities
• Highly organized and self-motivated with the ability to manage multiple accounts, opportunities, and priorities independently
• Experience with CRM platforms such as Salesforce and proficiency with Google Workspace and Microsoft Office
• Bachelor’s degree or equivalent professional experience

Salary Range

: $150,000-160,000 & commission eligible

Barstool Sports is a company that will drive the way media is created and consumed for years to come. Working at Barstool Sports means being part of a team that is solutions-oriented, celebrates creativity, and supports one another.

Joining means having access to competitive and valuable benefits and perks, including but not limited to:

• Competitive medical, dental, and vision insurance; Flexible Spending Accounts and Commuter Benefits
• A 4% 401(k) employer match
• Unlimited vacation time, including Summer break in July and Holiday break in December
• Monthly employer contribution towards cell phone reimbursement
• Employee discount to the Barstool Sports store
• Financial wellness benefits through Origin
• A monthly stipend for UberEats

What We Value

• Rep the brand as best you can
• We have lots of different brains, be open to them
• Never change who you are, that’s who we hired
• Find the solution, don’t be the problem
• Don’t be afraid to try something new
• Common Sense. Use it.
• Be there for your audience
• Always think about how you can help

Barstool Sports is for everyone. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.