Sales Director

Kessler Collection; Beaver Creek (CO); On-site; USD 90,000 - 150,000; Full time

Job summary

Kessler Hotels in Beaver Creek seeks a Director of Sales to lead and develop the Sales & Catering teams, grow key accounts, and drive revenue. You will coordinate group and transient bookings, initiate new leads, and ensure adherence to policies and budgets while maximizing occupancy and ADR in a luxury mountain setting.

Ideal candidates bring extensive hotel sales experience, supervisory background, and strong communication skills, with a track record of achieving revenue targets in a premium

Qualifications

• At least 6 years of progressive hotel sales experience; or a 4-year college degree with 3+ years of related experience; or a 2-year college degree with 5+ years in hotel sales.
• Supervisory experience required.
• Must have a driver’s license in the applicable state.
• Must be proficient in MS Windows (Excel, Word, PowerPoint, Outlook).
• Excellent verbal and written communication with employees and guests, in a courteous, service-oriented manner.
• Ability to multitask and prioritize departmental functions to meet deadlines.
• Attend all hotel required meetings and trainings.
• Participate in MOD coverage as required.
• Maintain regular attendance in compliance with hotel standards.
• Maintain high standards of personal appearance and grooming.

Responsibilities

• Direct, coordinate, train and supervise the Sales Managers and Catering Managers.
• Grow existing accounts and generate new business to maximize revenue and profits.
• Ensure sales activities align with budget targets and market strategy.
• Coordinate group, transient and catering bookings to maximize profits.
• Initiate and follow up on leads and maintain an active solicitation program.
• Monitor top accounts and evaluate market trends within territories.
• Administer training in Sales and Catering departments per SOPs.
• Prepare required reports in a timely manner.
• Conduct weekly sales meetings per hotel standards.
• Develop quarterly KRAs and review with the team.
• Conduct daily business reviews with Sales, operations and General Manager.
• Understand and apply selling techniques to maximize ADR and revenue.
• Conduct team performance appraisals and provide development guidance.
• Develop strategies to increase market share when revenue goals are not met.
• Use the property’s sales management system to generate reports, enter business, block space and build accounts.

Skills

Sales Experience

Supervisory Experience

Hotel Sales

Customer Service

Communication Skills

Education

Bachelor's degree

Two-year degree

Tools

MS Windows

Excel

PowerPoint

Outlook

Job description

Kessler Hotels

Kessler Hospitality’s portfolio of artistically inspired boutique hotels features unique design, luxurious accommodations, enriching ambiance, and intuitive service. With properties throughout Colorado, Georgia, Florida, North Carolina, and South Carolina, each hotel’s exquisite art, music, and cultural influences are intentionally approachable. Designed to inspire and create unforgettable experiences, Kessler guests are immersed in refined Bohemian luxury, whether at a cutting-edge downtown icon, a premier luxury lodge, Savannah’s entertainment destination, or an elite ski lodge. As the founding member of Marriott’s Autograph Collection, Kessler Hospitality has long championed bold, original hotels, each carefully created with distinctive style and the Individualist traveler in mind.

Yearly

Kessler Hospitality’s portfolio of artistically inspired boutique hotels features unique design, luxurious accommodations, enriching ambiance, and intuitive service. With properties throughout Colorado, Georgia, Florida, North Carolina, and South Carolina, each hotel’s exquisite art, music, and cultural influences are intentionally approachable. Designed to inspire and create unforgettable experiences, Kessler guests are immersed in refined Bohemian luxury, whether at a cutting-edge downtown icon, a premier luxury lodge, Savannah’s entertainment destination, or an elite ski lodge. As the founding member of Marriott’s Autograph Collection, Kessler Hospitality has long championed bold, original hotels, each carefully created with distinctive style and the Individualist traveler in mind.

Location

Nestled in the picturesque Village of Beaver Creek, the Beaver Creek Lodge Autograph Collection offers a luxurious retreat that seamlessly blends mountain charm with modern elegance. This upscale boutique lodge features beautifully appointed accommodations, ranging from spacious suites to condos, each designed with comfort and style in mind.

Experience our onsite restaurant Alpine + Antlers, which celebrates the flavors of the Rockies with a seasonal menu featuring locally sourced ingredients and stunning mountain views. The lodge's prime location provides easy access to world-class skiing, hiking trails, and vibrant village shops and restaurants, making it an ideal destination for both adventure seekers and relaxation enthusiasts. With personalized service and a commitment to creating memorable experiences, Beaver Creek Lodge stands out as a premier choice for travelers seeking the ultimate mountain getaway.

Overview

The Director of Sales is responsible for directing, coordinating, training and supervising the Sales Managers, Catering Manager(s) and/or Sales/Catering Administrators/Coordinators/Administrative Assistants in all sales-related activities, including direct sales efforts, follow-up and proper sales administration. He/she is also responsible for growing existing accounts and generating new business to ensure that Room revenues and Catering revenues meet or exceed budget in order to maximize revenue and profits, and to improve the hotel’s performance in the marketplace.

Responsibilities

• Supervise, administer and ensure timely completion of all activities of the Sales Department.
• Develop a full working knowledge of the operations of the hotel, including Food and Beverage, Guest Services and Reservations.
• Develop a complete knowledge of company sales policies and SOP’s, and ensure knowledge of and adherence to those policies by the sales team.
• Develop and maintain market awareness to ensure ability to predict revenue opportunities and set proactive strategies.
• Meet or exceed set goals
• Operate the Sales Department within established sales expense budget.
• Participate in required M.O.D. and Saturday office coverage as schedule
• Be responsible for developing a Manager in Development (MID or DOSID) as assigned by the Corporate including sign-off on all competencies, and assist in his/her placement.
• Coordinate group, transient and catering bookings to maximize profits.
• Initiate and follow up on leads.
• Maintain and participate in an active sales solicitation program.
• Monitor production of all top accounts and evaluate trends within your market and ensure that the Sales Team is held accountable for those accounts within their respective territories.
• Coordinate all non-group transient sales and catering solicitations to maximize overall profits.
• Administer training in the Sales and Catering departments, according to Highgate Hotel standards.
• Assist in the preparation of required reports in a timely manner.
• Conduct weekly sales meetings according to Highgate Hotel standards.
• Develop quarterly KRA’s, and review the KRA process with the Sales and Catering Team to ensure that deadlines are met.
• Conduct daily Highgate Hotel Business Review (HHBR) meeting with Sales and Catering, operations staff and General Manager.
• Be familiar with all Highgate Hotel sales policies and selling techniques with an emphasis on maximizing occupancy, Average Daily Rate (ADR) and Banquet and Catering revenues.
• Conduct all Sales and Catering Team Performance Appraisals according to Highgate Hotel SOP’s.
• Motivate, coach, counsel and discipline all Sales and Catering department personnel according to Highgate Hotel SOP’s.
• Review meeting planner evaluations as received to ensure that any problems are rectified.
• Conduct a professional, thorough site inspection of the hotel with clients, exhibiting key features and benefits of the property, and ensure that all Sales Managers conduct thorough site inspections.
• Develop strategies to increase share from competitors when the hotel revenue penetration goals are not being met.
• Use your property’s computerized sales management system to manage the hotel’s business, including (but not limited to) generating reports, entering business, blocking space and building accounts.
• Monitor the Sales incentive plans and ensure that Sales staff can explain their potential earnings and benefits, and assist in ensuring that incentives are processed and paid according to the specified time period for each plan.
• Ensure that Sales and Catering Managers are planning and executing sales trips as outlined in quarterly Key Result Areas (KRA’s) and in the Sales budget, including preplanning, setting appointments and executing sales calls.
• Coordinate the preparation of complete and accurate end-of-month reports, according to Highgate Hotel SOP’s. Ensure that Sales Managers can explain the importance and components of the report.
• Coordinate preparation of the annual revenue budget.
• Coordinate preparation of the annual Marketing Plan.
• Coordinate and direct preparation of the monthly Rooms revenue reforecast for the current and upcoming months and assist in ensuring accuracy within 5% margin of error.
• Meet and greet onsite contacts.
• Abide by Prime Selling Time (PST) and ensure that the Sales Team does the same.
• Understand all GDS systems.
• Understand ISIS.
• Understand loading rates into ISIS/GDS. M
• Develop networking opportunities through active participation in community and professional associations activities and events
• Entertain clients.
• React to negative trends in the market place by implementing blitzes or promotions.
• Handle inquiries as part of Inquiry Day Program.

Qualifications

• At least 6 years of progressive hotel sales experience; or a 4-year college degree and at least 3 years of related experience; or a 2-year college degree and at least 5 years of hotel sales experience.
• Supervisory experience required.
• Must have a driver’s license in the applicable state.
• Must be proficient in MS Windows (Excel, Word, Powerpoint, Outlook).
• Must be able to effectively communicate both verbally and written with all level of employees and guests in an attentive, friendly, courteous and service oriented manner.
• Must be effective at listening to, understanding, and clarifying concerns raised by employees and guests.
• Must be able to multitask and prioritize departmental functions to meet deadlines.
• Approach all encounters with guests and employees in an attentive, friendly, courteous and service-oriented manner.
• Attend all hotel required meetings and trainings.
• Participate in M.O.D. coverage as required.
• Maintain regular attendance in compliance with Highgate Hotel Standards, as required by scheduling, which will vary according to the needs of the hotel.
• Maintain high standards of personal appearance and grooming, which include wearing nametags.
• Comply with Highgate Hotel Standards and regulations to encourage safe and efficient hotel operations.
• Maximize efforts towards productivity, identify problem areas and assist in implementing solutions.
• Must be effective in handling problems, including anticipating, preventing, identifying and solving problems as necessary.
• Must be able to understand and evaluate complex information, data, etc. from various sources to meet appropriate objectives.
• Must be able to maintain confidentiality of information.
• Perform other duties as requested by management.