Sales Development Representative (SDR)

OnPay; Atlanta (GA); On-site; USD 45,000 - 70,000; Full time

Job summary

OnPay is hiring a Sales Development Representative (SDR) to join our growing team in the U.S. This entry-level role supports Account Executives by handling inbound inquiries and outbound prospecting to build new pipeline for small and midsize businesses.

This position is remote-friendly and can be done from anywhere in the U.S., with optional work from the Atlanta HQ. The role offers base pay plus uncapped commission and is ideal for candidates with 0–2 years in client-facing roles and a desire

Qualifications

• 0-2 years in a client-facing role or sales development role
• B2B software or payroll experience is a plus
• College experience strongly preferred
• Superior interpersonal skills with clients
• Must be coachable with attentiveness, flexibility, patience and empathy
• Excellent written and verbal communication
• Ability to manage multiple tasks with urgency
• Collaborative problem-solver with a team-first mentality
• Resourceful, self-starter motivated to make an impact at a fast-growing company

Responsibilities

• Strategically manage and call a high volume of inbound leads, prioritize and organize the pipeline to maximize conversion
• Leverage sales tools and understand client payroll, benefits, and HR needs to show OnPay solutions
• Create a great first impression as the initial contact and show enthusiasm for OnPay
• Partner with Account Executives to schedule initial conversations and move qualified pipeline
• Engage with prospective clients as an educational resource to identify needs and build trust
• Learn to anticipate, prepare, and overcome objections
• Build credibility and trust with internal and external stakeholders
• Demonstrate adaptability and flexibility in a growing sales organization
• Seek self-development opportunities to grow with OnPay
• Be open to changing processes through testing and collaboration

Skills

Client-facing

B2B software

Written & verbal communication

Interpersonal skills

Coachable

Time management

Team player

Self-starter

Empathy

Education

College experience strongly preferred

Job description

About OnPay

OnPay is a fast-growing software company headquartered in Atlanta, offering a modern cloud-based payroll, HR, and benefits solution for small to midsize businesses. We’re currently seeking talented and curious individuals to join our team. We want to hear from you if you are interested in joining an exciting and fast-growing company!

OnPay.com

We’re on a mission to combine excellent customer service with payroll expertise and superb technology — and we are scaling fast as we’ve just raised $100 million in growth funding led by Carrick Capital Partners.

The Role

The Sales Development Representative (SDR) role serves as the entry point into a client-facing sales career at OnPay, providing your initial experience in selling our product suite. Our SDR team plays a vital role in supporting our Account Executives by fielding inbound inquiries and generating new pipeline through strategic outbound prospecting by leveraging phone, email, and social outreach to identify, engage, and qualify net-new small and midsize businesses beyond our inbound lead engine. Successful SDRs critically think and learn through coaching from their mentors, building upon and improving their skills throughout their tenure in this role.

This role is remote-friendly and open to talented sales professionals anywhere in the U.S. With the opportunity to work from our beautiful Atlanta HQ at Ponce City Market, if you reside in the Atlanta metro area.

What Sets This Opportunity Apart

• Our marketing and channel partner engine delivers thousands of qualified leads to this team every month, providing a strong, consistent pipeline from day one.
• You’ll represent a platform that rivals any in the payroll and HR space — consistently rated a top performer for usability, customer satisfaction, and service.
• OnPay’s transparent, straightforward pricing and exceptional client experience make your job easier — no hidden fees, no surprises, just a product you can stand behind with pride.

What You’ll Do

• Strategically managing and calling a high volume of inbound leads, effectively prioritizing and organizing your pipeline to maximize conversion.
• Leverage our sales tools and Get to know our clients' business challenges along with their Payroll, Benefits, and HR needs to show them how OnPay's solutions can make their lives easier and their businesses run smoother.
• Create a great first impression as the initial point of contact by showing enthusiasm about OnPay.
• Partnering closely with Account Executives to schedule initial conversation and help move along qualified pipeline through the sales cycle.
• Energetically engage with prospective clients as an educational resource to discover our customer’s needs and help them feel comfortable about our solutions.
• Learning how to anticipate, prepare, and overcome objections
• Building credibility and trust with internal and external stakeholders
• Demonstrating adaptability and flexibility as part of an ever-growing sales organization
• Seek out cross self-development opportunities and industry knowledge to better perform in your current role and grow with OnPay.
• Be open and willing to adapt to changes in your process through testing and collaboration with your teammates - Always look to improve.

What You Bring

• 0-2 years in a client-facing role and/or sales development role
• B2B software or Prior Payroll experience is a plus
• College experience (degree strongly preferred)
• Superior interpersonal skills with the ability to work with various types of clients
• Must be coachable while showing attentiveness, flexibility, patience, and empathy
• Excellent written and verbal communication
• Ability to manage multiple tasks simultaneously, with an extreme sense of urgency
• A collaborative problem solver who enjoys helping others
• A dynamic attitude with a team-first mentality
• A resourceful, self-starter who is highly motivated to make a meaningful impact at a fast-growing, exciting company

Why OnPay?

• Momentum that matters: We’re backed by over $100MM in new funding and scaling rapidly.
• Market-leading product: OnPay consistently ranks among the highest-rated payroll solutions, earning top marks for usability, customer satisfaction, and support.
• Lead engine that delivers: Our marketing and partner network drives thousands of qualified leads monthly — you’ll always have warm opportunities to close.
• Remote flexibility: Work from anywhere in the U.S., or join our collaborative HQ team in Atlanta’s Ponce City Market if you reside in the Atlanta metro area.
• Competitive compensation: Base salary + uncapped commission + stock options = real upside for high performers.
• Comprehensive benefits: 4 weeks PTO + paid holidays, Medical/Dental/Vision, Short- & Long-Term Disability, Life Insurance, Fertility Benefits, Parental Leave, and a 401(k) with company match.
• Growth culture: Join a team with deep payroll expertise, modern SaaS momentum, and a genuine commitment to helping employees grow their careers.
• Client-first ethos: OnPay is built on a culture of transparency and service — from our transparent pricing to our commitment to making small business simpler.

Location & Compensation

• Remote (U.S.) | Atlanta HQ Optional

Compensation includes a range of up to $70k OTE (uncapped commission). Final offer amounts are determined by multiple factors, including candidate experience and expertise, and may vary from the amounts listed above.

OnPay is proud to be an equal opportunity workplace dedicated to pursuing and hiring a diverse workforce. We want candidates from multiple backgrounds and lifestyles to create a broader set of perspectives. We make all employment decisions without regard to gender, sexual orientation, gender identity, race, color, religion, age, pregnancy, national origin, veteran status, disability, or any other classification protected by applicable laws.