Sales Development Representative, Lead

Anthology; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Blackboard is seeking a Lead Sales Development Representative to build the SDR function from the ground up. This remote role in the United States starts as an individual contributor and evolves into a leadership path, coaching new SDRs and potentially becoming SDR Manager.

You will design playbooks, tooling, and processes, prospect and book meetings, qualify inbound interest, and hand off to Account Executives. Strong cross-team collaboration with GTM, Marketing, and Sales is essential.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 3+ years in B2B sales development with a track record of meeting or exceeding goals.
• Experience selling into complex, multi-stakeholder buying groups.
• Evidence of building, not just running, process: a playbook, sequence library, onboarding program, or similar.
• Informal leadership experience such as mentoring, peer coaching, or leading a pod.
• Working fluency with Salesforce and a sales engagement platform.
• Comfort with ambiguity and building a function from zero.
• Clear written and verbal communication in English.

Responsibilities

• Sell prospects into target accounts via calls, email, LinkedIn, and multi-threaded outreach.
• Qualify inbound interest and hand off opportunities to Account Executives.
• Hit personal goals for qualified meetings and pipeline.
• Maintain accurate Salesforce activity, stages, and handoff notes.
• Build the SDR playbook from the ideal customer profile.
• Define qualification criteria and the SDR-to-AE handoff process.
• Partner with GTM Engineering on sequencing tools and reporting.
• Establish SDR metrics, dashboards, and weekly cadence.
• Onboard and coach new SDRs through reviews and training.
• Serve as the voice of sales development in GTM planning.
• Lead the team as it grows.
• Help define leveling framework and hiring profile.

Skills

3+ years in B2B sales development

Experience selling into complex, multi

Playbook and process design experience

Informal leadership

Salesforce & sales engagement platform

English fluency

Adaptability & initiative

Written and verbal communication

Education

Bachelor's degree or equivalent practical experience

Tools

Salesforce

Sales engagement platform

AI-assisted prospecting tools

Job description

Lead Sales DevelopmentRepresentative Remote - United States

About the Role

Blackboard is hiring its first Sales DevelopmentLeadto build the sales development function from the ground up. You will prospect and book meetings yourself while designing the playbooks, tooling, and processes the future team will run on. This is a player-coach role. You start as an individual contributor with a personal goal and no direct reports. As the team grows, youwillonboard and coach new SDRs, with a path to Sales Development Manager. You sit inside GTM Intelligence & Operations, part of the Marketing organization, and report to the VP of GTM Intelligence & Operations. You will work hand in hand with Sales, Marketing, Customer Advocacy, and teams across the business to turn interest into pipeline.

Why This Role

The brand has recognition. The sales development motion that a reborn Blackboard will run on is yours to build, from scratch, without inherited constraints. You will work directly with the VP of GTM Intelligence & Operations and a team of peers as driven as you are to win. You will be the first voice many institutions hear from Blackboard during one of the most interesting moments in the company's history, and you will build the team that carries it forward.

What You Will Do

• Sell Prospect into target accounts through calls, email, LinkedIn, and multi-threaded outreach
• Qualify inbound interest and hand off sales-ready opportunities to Account Executives
• Hit a personal goal for qualified meetings and pipeline generated
• Keep Salesforce activity, stages, and handoff notes accurate and complete
• Build the SDR playbook from the established ideal customer profile: personas, messaging, sequences, and objection handling
• Define qualification criteria and the SDR-to-AE handoff process with leadership
• Partner with GTM Engineering on sequencing tools, routing, and reporting
• Establish SDR metrics, dashboards, and a weekly operating cadence
• Test and document what works so it can scale to a team
• Lead (as the team grows)
• Help define the SDR leveling framework, hiring profile, and interview process
• Onboard and coach new SDRs through call reviews, role plays, and pipeline reviews
• Serve as the voice of sales development in GTM planning

What Success Looks Like

• 90 Days
  • Ramped on product and market
  • First version of the playbook live
  • Consistently booking qualified meetings
  • Handoff process agreed with Sales
• 6 Months
  • Hitting personal pipeline goal
  • SDR dashboard and weekly cadence in place
  • Playbook refined from results
  • Hiring profile drafted
• 12 Months
  • Sustained pipeline contribution
  • First SDR hires on board and ramping
  • Function ready to scale toward a Sales Development Manager role

What This is Not

This is not a seat where the playbook, lists, and sequences are handed to you. You will decide what the motion looks like, test it yourself, and document it so others can run it. The ideal customer profile gives you the starting point; turning it into meetings and pipeline is yours. It is also not a management role on day one. You earn the team by proving the motion works. The right person sees the current structure as an opportunity to shape how sales development grows at Blackboard, not a limitation on what is possible.

What You Bring

• High agency
• Adaptive learning
• Clear communication
• Intellectual humility

Required Skills and Experience

• Bachelor's degree or equivalent practical experience
• 3+ years in B2B sales development, with a track record of meeting or exceeding meeting and pipeline goals
• Experience selling into complex, multi-stakeholder buying groups
• Evidence of building, not just running, process: a playbook, sequence library, onboarding program, or similar
• Informal leadership experience such as mentoring, peer coaching, or leading a pod
• Working fluency with Salesforce and a sales engagement platform
• Comfort with ambiguity and building a function from zero
• Clear written and verbal communication, and the judgment to know when to use each
• Fluency in written and spoken English

Preferred Skills and Experience

• Experience selling into education, government, or other public sector markets
• Prior experience as an early SDR or on a newly formed team
• Exposure to AI-assisted prospecting, intent data, or account-based motions
• Experience partnering with marketing on campaign follow-up and inbound conversion

About Blackboard

Blackboard is a leading EdTech company and SaaS provider that delivers the digital environment for transformational teaching and learning. We serve thousands of institutions with the industry's most AI-advanced LMS, Blackboard Ally for accessibility, and institutional effectiveness solutions that put educators and learners at the cente