Sales Development Representative

Greenlever; Santa Monica (CA); Hybrid; USD 52,000 - 75,000; Full time

Benefits offered by this job

Health insurance

Equity awards

Life insurance

Disability benefits

Parental leave

Wellness benefits

Paid time off

Global mental health resources

Life/retirement options (401(k))

Commuter benefits

Incentive compensation

Job summary

Roku is seeking a Sales Development Representative (SDR) to scale Roku Ads Manager from its Santa Monica base. You will lead demand generation, onboard advertisers, and collaborate with Account Executives to grow the self-serve streaming ad platform.

The role offers an opportunity to impact revenue, learn AI-enabled workflows, and work in a hybrid model with Friday remote flexibility. 1–2 years in sales or related roles is desirable, with strong communication and CRM experience.

Qualifications

• 1–2 years of experience in a sales, business development, or customer-facing role.
• A passion for advertising, media, or technology.
• Excellent communication and interpersonal skills.
• A self-starter mindset with strong organizational skills.
• Experience with CRM tools like Salesforce or HubSpot (a plus)

Responsibilities

• Prospect and qualify inbound and outbound leads for Roku Ads Manager
• Educate potential advertisers on the benefits of streaming and our self-serve platform
• Collaborate with Account Executives to build and maintain a healthy sales pipeline
• Track and manage leads using CRM tools and outreach platforms
• Provide feedback to marketing and product teams to improve messaging and user experience
• Stay up to date on industry trends and Roku’s evolving ad solutions

Skills

Sales experience

Lead qualification

CRM tools

Communication skills

Team collaboration

Tools

Salesforce

HubSpot

Job description

Sales Development Representative Advertising | Santa Monica, United States | ID: 11169

Kiosk mode

Roku is Changing How The World Watches TV

Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

What does the team work on?

The world is cutting the cord and streaming its TV online, a shift that has dramatically changed how advertisers target, reach and measure their preferred audiences in ways that broadcast TV and cable never could.

Roku Ads Manager is our answer to the growing demand in streaming advertising. Our self-serve platform just entered General Availability (GA) in September 2024 and has picked up major momentum. Our Ads Manager team is small, gritty, and focused on scaling the best streaming ad platform in the market. We move fast, pivot quickly, and work hard. We rally around decisions, challenge assumptions, and push the limits on what advertising can do for growth marketers, performance agencies, and any other business interested in making the big screen work for their brands’ objectives.

The Roku Ads Manager team is looking for a Sales Development Representative to help us scale our platform.

What is the role?

TV ads were once reserved for large national brands. Roku believes that it’s better for streamers, brands, and our company that all businesses have a path to advertising in streaming. Roku Ads Manager is our answer to democratizing streaming advertising, creating a self-serve path for businesses of any size to get their brand on the big screen.

Roku Ads Manager is looking for a Sales Development Representative (SDR) to help lead demand generation and client growth for our self-serve streaming ad platform. This role will join two existing SDRs and will play a crucial role in attracting and onboarding new advertisers, ensuring their success on the platform, and driving revenue growth.

Sound like fun?

The estimated annual salary for this position is between $52,000 and $75,000 annually.

Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location.

This role is eligible for incentive compensation/commissions, health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

How will I use AI at Roku?

At Roku, we don’t just use AI, we work with it. AI agents and smart tools help power drafts, analysis, and repetitive workflows, while our people bring direction, judgment, and accountability.

We value

Curious, adaptable builders, who can show how they’ve used AI, agents, or automation to move faster, improve quality, and scale their impact. Strong candidates know how to frame problems, guide AI-assisted work, check the output, and learn quickly. Above all, they bring curiosity, adaptability, and sound judgment.

What are the responsibilities of the role?

• Prospect and qualify inbound and outbound leads for Roku Ads Manager
• Educate potential advertisers on the benefits of streaming and our self-serve platform
• Collaborate with Account Executives to build and maintain a healthy sales pipeline
• Track and manage leads using CRM tools and outreach platforms
• Provide feedback to marketing and product teams to improve messaging and user experience
• Stay up to date on industry trends and Roku’s evolving ad solutions

What experience would help someone be successful in this role at Roku?

• 1–2 years of experience in a sales, business development, or customer-facing role
• A passion for advertising, media, or technology
• Excellent communication and interpersonal skills
• A self-starter mindset with strong organizational skills
• Experience with CRM tools like Salesforce or HubSpot (a plus)
• A collaborative spirit and a drive to learn and grow

What's Roku's approach to hybrid working?

Roku fosters an inclusive and collaborative environment where teams generally work in the office Monday through Thursday. Fridays are generally flexible for remote work, except for employees whose specific roles or assigned office location require five days' a week attendance.

What are some of the benefits?

• Health insurance (medical, dental, and vision)
• Equity awards
• Life insurance
• Disability benefits
• Parental leave
• Wellness benefits
• Paid time off
• Global access to mental health and financial wellness support and resources
• Life, accident, and retirement options (401(k)/pension)
• Commuter benefits
• Incentive compensation/commissions

Accommodations

Roku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law. If you require reasonable accommodation at any point in the hiring process, please direct your inquiries to [e-mail].

What should I know about Roku's culture?

Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV.

We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.

To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.

By providing your information, you acknowledge that you want Roku to contact you about job roles, that you have read Roku's Applicant Privacy Notice, and understand that Roku will use your information as described in that notice. If you do not wish to receive any communications from Roku regarding this role or similar roles in the future, you may unsubscribe at any time by emailing [e-mail].