Sales Development Representative

Associated Materials Innovations; Cuyahoga Falls, Northern (OH, KY); Hybrid; USD 51,000 - 69,000; Full time

Job summary

Alside is seeking a Sales Development Representative (SDR) to be the first touch for prospective customers in the building materials space. You will drive targeted outbound outreach, qualify leads, and nurture early opportunities into sales-ready prospects using phone, email, and digital tools across our markets.

If you’re a proactive communicator who thrives in an outbound sales environment, you’ll grow with a national brand making big moves, helping contractors, remodelers, and builders

Qualifications

• 1-3 years in outbound sales, inside sales, or business development.
• Strong communication skills, confident on the phone and clear in writing.
• Familiarity with lead engagement tools like Salesloft, Outreach, or Apollo.
• Experience working in CRM systems (Salesforce preferred).
• Highly organized and self-motivated with a persistent, goal-driven mindset.
• Bonus: background in construction, building products, distribution, or a trade-related industry.

Responsibilities

• Prospect new leads through outbound calls, personalized emails, LinkedIn outreach, and follow-up cadences.
• Nurture early-stage leads and re-engage dormant accounts using structured sequences and personalized touchpoints.
• Qualify leads based on target customer profiles, project timelines, and decision-making authority.
• Schedule discovery calls and appointments for the outside sales team; ensure smooth hand-off.
• Maintain accurate, up-to-date records of lead activity, notes, and status in CRM (e.g., Salesforce).
• Collaborate with sales and marketing to align messaging, campaigns, and follow-up strategies.
• Monitor and report on outreach effectiveness, response rates, and conversion metrics.
• Continuously improve outreach templates and nurture sequences using data and prospect feedback.

Skills

Outbound sales

Communication skills

Organizational skills

Construction industry experience

Tools

Salesloft

Outreach

Apollo

Salesforce

Job description

At Alside , we combine our rich history in exterior building products with an unwavering commitment to continuous improvement and the customer experience. We are uniquely positioned to expand our product offerings, strengthen our supplier network, and deliver even greater value to the market.

As a leading distributor of windows, vinyl siding, and cladding products and the primary distributor of Associated Materials Innovations, you'll have the opportunity to contribute ideas in a welcoming and supportive work environment driven by safety and our core values. Join the Alside team where you can be AMazing as we shape our future together.

Position Summary

As a Sales Development Representative (SDR) at Alside, you'll be the first point of contact for new prospective customers in the building materials space. This role focuses on targeted outbound outreach, lead qualification, and nurturing early-stage opportunities into sales-ready prospects. You'll use phone, email, and digital tools to drive engagement with contractors, remodelers, and builders across our markets.

If you're a proactive communicator who thrives in an outbound sales environment, and you're excited about turning cold leads into warm opportunities, this is your chance to grow with a national brand making big moves!

Key Accountabilities

• Prospect new leads through outbound calls, personalized emails, LinkedIn outreach, and follow-up cadences
• Nurture early-stage leads and re-engage dormant accounts using structured sequences and personalized touchpoints
• Qualify leads based on target customer profiles, project timelines, and decision-making authority
• Schedule discovery calls and appointments for the outside sales team; ensure smooth hand-off
• Maintain accurate, up-to-date records of lead activity, notes, and status in CRM (e.g., Salesforce)
• Collaborate with sales and marketing to align messaging, campaigns, and follow-up strategies
• Monitor and report on outreach effectiveness, response rates, and conversion metrics
• Continuously improve outreach templates and nurture sequences using data and prospect feedback

Preferred Education, Experience & Skills

• 1 to 3 years of experience in outbound sales, inside sales, or business development
• Strong communication skills, confident on the phone and clear in writing
• Familiarity with lead engagement tools like Salesloft, Outreach, or Apollo
• Experience working in CRM systems (Salesforce preferred)
• Highly organized and self-motivated with a persistent, goal-driven mindset
• Bonus: background in construction, building products, distribution, or a trade-related industry

About Us

When you join Alside, you are part of a leading exterior building products distribution business serving residential and commercial remodeling and new construction markets. We strive to provide high-quality windows, siding, metals, and other essential building products to contractors, remodelers, builders, and architects. Headquartered in Atlanta, Georgia, Alside operates more than 100 supply centers across the U.S. and is owned by Associated Materials, LLC.

Associated Materials, LLC, provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, ancestry, age, disability, medical condition, genetic information, military and veteran status, marital status, pregnancy, gender, gender expression, gender identity, sexual orientation, or any other characteristic protected by local law, regulation, or ordinance. We also make reasonable accommodations for disabled employees and applicants, as required by law.

Additional Information

The pay range for this position is $60,000.