Sales Development Manager

Athletetoathlete; Santa Monica (CA); On-site; USD 110,000 - 170,000; Full time

Benefits offered by this job

Equity

On-site in Santa Monica

Job summary

Athlete to Athlete in Santa Monica, CA is seeking a Sales Development Manager to build and lead a fast-growing SDR team focused on inbound leads and rapid qualification. You will hire, coach, and scale the playbook, cadences, and daily rhythm while ensuring high-volume, high-quality meetings for Account Executives.

You'll live on the floor, run huddles, and own weekly targets, collaborating with Marketing and Sales Ops to optimize lead scoring and tooling.

Qualifications

• Competitive athletic background and coaching experience.
• Experience in high-velocity consumer sales (education, youth programs, fitness, coaching, or similar).
• Experience standing up an SDR team from a small group to a large one.
• Passion for youth and college sports.

Responsibilities

• Own weekly/monthly qualified meetings targets and pipeline metrics.
• Recruit, hire, and ramp SDRs with onboarding plan.
• Coach daily with live calls, reviews, and development plans.
• Build and iterate the SDR playbook: talks, qualification, objections, sequences.

Skills

Competitive athletic background

High-velocity consumer sales

Building SDR teams

Coaching and mentoring

Job description

About Athlete to Athlete

Athlete to Athlete pairs youth athletes with current Division 1 college athletes who play their sport and have already walked the road they're on. Our mentors don't just run drills — they help young athletes build confidence, find their path, and take real ownership of their game.

Our mission is to unlock every athlete's potential by connecting them with those who've lived it. Our vision is a world where every athlete rises and lifts the next.

We're a venture-backed, fast-growing sports technology company based in Santa Monica, and we run the way we coach: human-first, tech-forward, and built on the same values we ask of our athletes — Meaningful Connections, Coachable, Pathfinders, Teamwork, and Resilience.

About the Role

The Sales Development Manager leads the team that opens every door for us. You'll hire, coach, and run our Sales Development Representatives — known to families as Program Advisors — whose job is to reach inbound leads fast, qualify them in one conversation, and book Program Planning Calls onto our Account Executives' calendars.

We're scaling this team quickly, and you'll be building it: the playbook, the cadences, the daily rhythm, and the culture. You'll spend most of your day on the floor — listening to calls, running huddles, coaching reps in the moment — and you'll own the number of qualified meetings the team delivers every week.

You report to the Head of Sales and partner closely with the Account Executive Manager to keep the handoff between the two teams clean and the feedback loop honest.

This is an on-site position based in Santa Monica, CA.

• Own the team's weekly and monthly qualified-meeting targets, show rates, and meeting-to-close contribution.

• Recruit, interview, hire, and ramp SDRs on an aggressive growth plan. Build the onboarding that gets a new rep productive in weeks, not months.

• Coach daily. Live call listening, recorded call reviews, role plays, and one-on-ones with clear development plans for every rep.

• Build and iterate the SDR playbook: talk tracks, qualification framework, objection handling, texting and email sequences, and disposition standards.

• Run the daily operating cadence — morning huddles, activity tracking, end-of-day reviews — and hold the team to high standards on volume, speed-to-lead, and CRM hygiene.

• Partner with the AE Manager on lead routing, meeting quality, and no-show reduction. Make sure every booked call arrives with complete notes.

• Work with Marketing and Sales Ops on lead scoring, sequences, and tooling so reps spend their time talking to families, not fighting systems.

• Report clearly to the Head of Sales on pipeline created, team performance, and what's working or not.

• Identify and develop your next Team Lead and future Account Executives from within the team.

• You coach, you don't just manage. Your reps get measurably better every month, and they can tell you exactly what you're working on with them.

• You build. You'd rather create the playbook than inherit one, and you're comfortable when the process doesn't exist yet.

• You're on the floor. You lead from the middle of the room, not from a conference call.

• You're competitive. You keep score for the team and you take a miss personally.

• You're resilient. Early-career reps struggle, quit, and surprise you. You reset and keep the standard high.

• You're a teammate. You want the AEs to win as much as your own team, and you build that into how SDRs work.

• You take ownership. The team's number is your number.

• Competitive athletic background, you've been coached hard and you know how to coach.

• Experience in high-velocity consumer sales (education, youth programs, fitness, coaching, insurance, or similar).

• Experience standing up an SDR team from a small group to a large one.

• Passion for youth and college sports.

Why Join Athlete to Athlete

• Build a sales development team from the ground up at one of the fastest-growing sports technology companies in the country.

• Lead a product you'll believe in: every meeting your team books puts a young athlete one step closer to a mentor who's lived their path.

• Work directly with the Head of Sales and the CEO on how the go-to-market engine gets built.

• Develop the next generation of sellers, many of your SDRs will become the company's AEs and leaders.

• Earn meaningful equity alongside a high-growth startup.

Athlete to Athlete is an Equal Opportunity Employer. We are committedto providing a workplace free from discriminationand harassment. We do not discriminate on the basis of legally protected characteristics under applicable federal, state or local law.

Athlete to Athlete is also committed to providing reasonable accommodations to qualified candidates and employees with disabilities. If you need a reasonable accommodation during the application or interview process, please let the recruiter know.