Sales Development & Lead Generation Specialist

Rococo Creative LLC; United States; Remote; USD 55,000 - 75,000; Full time

Job summary

Rococo Creative, a boutique marketing and digital strategy agency focused on the construction industry, seeks a proactive sales development professional. You’ll drive outbound prospecting, build targeted lists, and start conversations with decision-makers.

The role is hands-on, requiring research, phone outreach, and timely follow-ups to book qualified meetings. You’ll work with GoHighLevel and Airtable, maintaining CRM hygiene and clear handoffs to client teams.

Qualifications

• Proven experience in cold calling, outbound sales, appointment setting, or sales development.
• Clear, confident spoken English and strong written communication.
• Comfort initiating conversations with business owners and senior professionals.
• Strong research skills and attention to detail.
• Consistent follow-through and organized CRM habits.
• Ability to work independently while following a defined strategy.

Responsibilities

• Find the right people: Research prospective customers and referral partners using LinkedIn, company websites, directories, and other approved sources.
• Identify relevant decision-makers, including business owners, architects, interior designers, and real estate professionals.
• Build targeted prospect lists and verify contact information.
• Research each prospect enough to explain why they're a fit.
• Start conversations: Make outbound cold calls to introduce our clients, identify potential fit, and secure a clear next step.
• Conduct personalized email and LinkedIn outreach using approved messaging and accounts.
• Adapt talking points naturally rather than reading a script word for word.
• Handle initial questions and objections professionally.
• Follow up consistently with prospects who haven't responded or aren't ready yet.
• Qualify and book meetings: Determine whether a contact represents a relevant project opportunity or referral relationship.
• Gather useful context about their needs, location, timing, and decision-making process.
• Schedule qualified introductory calls for the appropriate client team member.
• Provide clear handoff notes so the next conversation doesn't start from scratch.
• Keep the pipeline organized: Maintain accurate contact records, call notes, outreach history, and next steps.
• Work in GoHighLevel, Airtable, and other approved tools.
• Track outreach activity, responses, qualified conversations, and meetings held.
• Share feedback on messaging, objections, and prospect quality.
• Follow our outreach policies, respect opt-outs, and represent each client's brand accurately.

Skills

Cold calling

Outbound sales

Appointment setting

Sales development

Research skills

CRM discipline

Independent work

Tools

GoHighLevel

Airtable

LinkedIn prospecting

Sales dialers

Job description

About Rococo Creative

Rococo Creative is a boutique marketing and digital strategy agency focused on the construction industry. We help builders strengthen their brands, improve their systems, and connect with the right opportunities.

We're looking for a proactive sales development professional to support outbound prospecting and lead generation for our construction-sector clients.

This is a hands-on outreach role. You should be comfortable researching prospects, picking up the phone, starting conversations, and following through without constant reminders.

What You'll Do

Find the right people

• Research prospective customers and referral partners using LinkedIn, company websites, directories, and other approved sources.
• Identify relevant decision-makers, including business owners, architects, interior designers, and real estate professionals.
• Build targeted prospect lists and verify contact information.
• Research each prospect enough to explain why they're a fit.

Start conversations

• Make outbound cold calls to introduce our clients, identify potential fit, and secure a clear next step.
• Conduct personalized email and LinkedIn outreach using approved messaging and accounts.
• Adapt talking points naturally rather than reading a script word for word.
• Handle initial questions and objections professionally.
• Follow up consistently with prospects who haven't responded or aren't ready yet.

Qualify and book meetings

• Determine whether a contact represents a relevant project opportunity or referral relationship.
• Gather useful context about their needs, location, timing, and decision-making process.
• Schedule qualified introductory calls for the appropriate client team member.
• Provide clear handoff notes so the next conversation doesn't start from scratch.

Keep the pipeline organized

• Maintain accurate contact records, call notes, outreach history, and next steps.
• Work in GoHighLevel, Airtable, and other approved tools.
• Track outreach activity, responses, qualified conversations, and meetings held.
• Share feedback on messaging, objections, and prospect quality.
• Follow our outreach policies, respect opt-outs, and represent each client's brand accurately.

What We're Looking For

• Demonstrated experience in cold calling, outbound sales, appointment setting, or sales development.
• Clear, confident spoken English and strong written communication.
• Comfort initiating conversations with business owners and senior professionals.
• Strong research skills and attention to detail.
• Consistent follow-through and organized CRM habits.
• Ability to work independently while following a defined strategy.
• Reliable internet, a quality headset, and a quiet calling environment.
• Availability for agreed calling windows during North American business hours.
• Cold calling is a regular part of this position. This is not a data-entry-only or email-only role.

Helpful, but Not Required

• Experience with construction, architecture, interior design, real estate, or professional services.
• Familiarity with GoHighLevel, Airtable, LinkedIn prospecting, or sales dialers.
• Experience developing referral partnerships as well as finding direct customers.
• Experience supporting multiple client accounts without mixing up their messaging or records.

What Success Looks Like

• Accurate, relevant prospect lists.
• Consistent outreach and timely follow-up.
• Genuine conversations with the right people.
• Qualified meetings that prospects attend.
• Clear records and useful handoffs to the client team.
• We care about the quality of opportunities created, not just how many calls you make or messages you send.
• You will focus on prospecting, initial qualification, and appointment setting. The client team handles proposals, pricing, and closing.