Lead Generation Specialist

Calqulate Metrics Ltd; New Milford (CT); Sur place; USD 45 000 - 65 000; Plein temps

Résumé du poste

Calqulate Metrics Ltd is seeking a motivated Lead Generation Specialist to identify prospective customers, qualify inquiries, and generate sales opportunities for the outside sales team. You will engage via outbound calls, email, LinkedIn, and research to schedule product demonstrations and appointments for the field team.

The ideal candidate will initiate conversations, understand customer needs, and persistently convert opportunities.

Qualifications

• Two or more years of experience in outbound calling, lead generation, inside sales, business development, or a related customer-facing role preferred.
• Experience in a technical, manufacturing, industrial, scientific, or B2B environment is a plus.
• Excellent verbal and written communication skills.
• Confident telephone presence and comfort initiating conversations with new prospects.
• Strong listening and discovery skills.
• Ability to manage a high volume of outbound calls and work toward measurable goals.
• Strong research, organization, and time-management skills.
• Ability to learn technical products and explain their value clearly.
• Proficiency with Microsoft Office, including Excel.
• Salesforce CRM experience preferred.

Responsabilités

• Prospecting & Lead Generation: Research prospective customers, target accounts, and opportunities; conduct high-volume outbound calls; use email/LinkedIn to support prospecting; identify decision-makers; build prospect lists; tailor outreach; generate qualified product demonstrations and appointments.
• Lead Qualification & Follow-Up: Respond to inquiries; ask discovery questions; develop early-stage opportunities; schedule demonstrations with field sales; re-engage inactive prospects; complete post-event follow-up; gather feedback.
• Customer Communication: Explain product features and benefits; develop product knowledge; use active listening; prepare professional follow-up emails; represent the client professionally.
• CRM & Reporting: Maintain prospect information in Salesforce; document calls and outcomes; hand off qualified opportunities; manage follow-up schedules; track activity against goals; maintain CRM accuracy.

Connaissances

Outbound calling

Lead generation

Inside sales

Business development

Communication skills

Telephone presence

Research skills

Time management

Outils

Salesforce CRM

Microsoft Excel

Description du poste

We are recruiting a motivated, results-driven Lead Generation Specialist on behalf of our client, a provider of inspection, microscopy, and measurement solutions.

This position focuses on identifying prospective customers, qualifying inbound inquiries, and generating sales opportunities for the outside sales team. Through outbound calling, email, LinkedIn, research, and consistent follow-up, you will connect with decision-makers and schedule qualified product demonstrations and sales appointments.

The ideal candidate is confident initiating conversations, curious about customer needs, and persistent in developing opportunities. Strong communication, organization, and follow-through are essential.

This position requires working on-site during regular business hours. Remote and hybrid arrangements are not available.

Key Responsibilities

Prospecting & Lead Generation

• Research prospective customers, target accounts, and relevant market opportunities.

• Conduct high-volume outbound calls to introduce solutions and engage potential customers.

• Use email, LinkedIn, and other appropriate channels to support prospecting efforts.

• Identify decision-makers, influencers, and potential product users within target organizations.

• Build prospect lists based on industry, application, territory, and marketing campaigns.

• Tailor outreach to each prospect’s business needs, applications, and operational challenges.

• Generate qualified product demonstrations and appointments for outside sales representatives.

Lead Qualification & Follow-Up

• Respond promptly to inquiries generated through the company website, trade shows, advertising, and marketing campaigns.

• Ask discovery questions to understand customer applications, requirements, purchasing potential, and next steps.

• Develop early-stage opportunities through timely, professional follow-up.

• Schedule demonstrations and sales discussions with the appropriate field sales representative.

• Re-engage previous inquiries, inactive prospects, and existing database contacts.

• Complete post-event and campaign follow-up to maximize sales opportunities.

• Gather prospect feedback to support future sales and marketing efforts.

Customer Communication

• Clearly explain product features, advantages, and business benefits.

• Develop sufficient product and application knowledge to engage prospects confidently.

• Use active listening and effective questioning to uncover customer needs.

• Prepare professional follow-up emails that maintain engagement and advance conversations.

• Represent the client professionally and build positive relationships with prospective customers.

CRM & Reporting

• Maintain accurate and current prospect information in Salesforce.

• Document calls, emails, customer requirements, follow-up activities, and next steps.

• Provide sales representatives with complete information when handing off qualified opportunities.

• Manage follow-up schedules to keep prospects engaged.

• Track activity and results against established performance goals.

• Maintain strong standards for CRM accuracy and completeness.

Qualifications

• Two or more years of experience in outbound calling, lead generation, inside sales, business development, or a related customer-facing role preferred.

• Experience in a technical, manufacturing, industrial, scientific, or B2B environment is a plus.

• Excellent verbal and written communication skills.

• Confident telephone presence and comfort initiating conversations with new prospects.

• Strong listening and discovery skills.

• Ability to manage a high volume of outbound calls and work toward measurable goals.

• Strong research, organization, and time-management skills.

• Ability to learn technical products and explain their value clearly.

• Proficiency with Microsoft Office, including Excel.

• Salesforce CRM experience preferred.

How Success Is Measured

Performance will be evaluated through both activity and the quality of opportunities generated, including:

• Outbound prospecting activity and new decision-makers identified.

• Qualified sales opportunities developed.

• Product demonstrations and appointments scheduled.

• Conversion of marketing inquiries into qualified opportunities.

• Timely completion of follow-up activities.

• Accurate, complete CRM records.