Sales Counselor - Senior Living

Buckner; Fort Worth (TX); On-site; USD 42,000 - 65,000; Full time

Job summary

The Stayton at Museum Way by Buckner in Fort Worth, TX is seeking a Sales Counselor to drive admissions and occupancy through professional selling and marketing efforts.

You will conduct tours, respond to inquiries, coordinate admissions, and build relationships with referral sources while traveling as needed and supporting Buckner’s mission.

Qualifications

• Bachelor's degree preferred; 1–3 years experience in hospital or retirement community marketing, sales, and/or admissions.
• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
• Willing to work nights and weekends as needed to meet business needs.
• Ability to travel domestically and internationally as part of outreach and enrollment efforts.

Responsibilities

• Communicate community retirement programs and meet sales goals using multiple lead sources.
• Conduct community tours for prospective residents and coordinate with Nursing/Executive staff for openings.
• Respond to inquiries and maintain inquiry files; arrange tours and admissions processing.
• Prepare and obtain signatures on admissions documents and oversee move-in processes.
• Develop speaking engagements and presentations to local churches and community groups.
• Travel to monitor programs and maintain referral networks.

Skills

Lead generation

Interpersonal communication

Sales & marketing

Education

Bachelor's degree in communications, marketing, or related field

Tools

Microsoft Word

Microsoft Excel

PowerPoint

Outlook

Job description

Community: Tarrant County Senior Living Center, LLC - The Stayton at Museum way by Buckner

Address: 2501 Museum Way, Fort Worth,TX76107

Job Status: Full Time - Salaried Exempt

The Sales Counselor is responsible for interacting with all leads using professional selling skills. The Sales Counselor also performs general and specific marketing duties and activities directed to secure admissions and increase occupancy to the community in the shortest realistic time frame; serves as a public relations liaison to the community. Come join our team and inspire happiness in the lives of our seniors!

Key Responsibilities/Tasks:

• Effectively communicate community’s retirement programs; increase sales to meet established goals and prospect lead base by using a variety of contacts to include but not limited to: community outreach programs, Buckner Retirement Services residents, in-house events and seminars, and other community programs.
• Conduct community tours for future residents and other visitors; communicate with Healthcare Administrator, Director of Nursing, Executive Director, and other team members to assist with community openings and transfer needs within Independent Living, Assisted Living, Memory Care, or Nursing Areas.
• Respond to computer generated, fax and telephone inquiries about community and admission requirements; maintain accurate and complete inquiry files in Marketing and Lead Management Program; and contact prospects by telephone or correspondence to arrange tours or follow up for future admissions. Conduct tours on a flexible schedule, often meeting prospects outside regular business hours that are convenient for them. Conduct home presentations to prospects as needed.
• Complete, review, and obtain appropriate signatures and process admissions documents accurately and completely in accordance with company policies and procedures; oversee, monitor and expedite the complete move-in process.
• Assist with special events for prospects, new residents and community organizations on-site.
• Cultivate and maintain on-going schedule of speaking engagements and presentations at local churches, community affairs, and trade or health fairs off-site for the purpose of communicating community programs and residential life.
• Assist with outreach visits to area resources that will provide immediate and future sales for the community; develop and maintain referral database from area resources and residents; develop and maintain monthly contact with these referral sources.
• Monitor, evaluate, and provide accurate Lead Management reports to Health Care Administrator, Executive Director and/or BRS Marketing Director according to established deadlines.
• Coordinate with insurance and Business Office to identify benefits and provide clinical indication for continued stay.
• Communicate and monitor short term and long term sales goals and objectives; sales quotas, and calendar of events; ensure departmental budget objectives are achieved by monitoring monetary expenses on a monthly basis as established by Executive Director and/or BRS Marketing Director.
• Expand knowledge and awareness of senior housing industry, sales and marketing trends, changes, methods, and techniques by attending professional training sessions, reviewing professional publications, and establishing personal networks; develop and maintain knowledge of primary and secondary market areas (competition, economy, demographics, etc.).
• Develop emerging leadership through professional growth and development.
• Perform duties in a courteous manner and maintain Buckner Retirement Services’ hospitality standards including but not limited to smiling and cheerfully interacting with referral sources, residents and families and others.
• Support and represent Buckner at special events, activities, and other assigned functions.
• Travel as needed to monitor, assess and help develop programs.
• Assist in creating and updating community brochures, program fliers, and event invitations; create and publish prospect newsletter.
• Submit articles and special interest stories to Buckner’s Communications Department for internal publications and website updates.
• Maintain compliance with all Buckner policies, procedures and requirements. Maintain compliance with all state and federal laws and regulatory requirements.
• Work successfully as part of a team and responsible for developing then maintaining strong working relationships with co-workers.
• Attend and participate in staff meetings and training as required.
• Perform general office tasks as required.
• Perform special assignments, projects, and other duties as required.

Requirements:

• Bachelor’s degree in communications, marketing, or other related field of study preferred. A minimum of 1-3 years prior related experience with hospital or retirement community marketing, sales, and/or admissions required.
• Requires high level of proficiency in the Microsoft Office Suite. Recent computer training or computer experience preferred. Word processing and spreadsheet experience required. Excellent aptitude for using other office equipment such as copy machines, fax machines, typewriters, and calculators.
• Requires job holder to work nights and weekends as needed to meet business needs.
• Requires proficient ability to speak, read and write English professionally.
• Requires a strong sense of diplomacy and demonstrated success in developing strong collaborative relationships with organizational peers and outside colleagues. Requires ability to relate positively, influentially, and sensitively to a broad spectrum of persons in a variety of multi-tiered relationships and settings.
• Requires recognized ability to meet multiple deadlines by maintaining a high level of organization.
• Requires demonstrated strong analytical skills, including an ability to synthesize large amounts of information and to focus quickly on the essence of an issue; strong commitment to producing measurable results.
• Requires ability to function in a fast-paced, high volume, multi-faceted, results-oriented work environment and to analyze issues, identify priorities, manage projects and make decisions expeditiously.
• Requires proficient problem solving skills.
• Requires ability to travel to various geographic locations, both domestic and international, and some overnight stays. Requires ability to obtain and maintain the necessary documentation to travel by air and to rent vehicles.
• Requires ability to drive assigned vehicle(s) or personal vehicle, with appropriate state license, following all laws applicable; must provide proof of liability insurance and must be eligible to be insured under Buckner’s insurance policy. Requires ability to rent vehicles both domestically and internationally using required documentation. Must be age 21 or older to drive on behalf of Buckner.
• Requires ability to maintain confidentiality.
• Requires proficient ability to exhibit detail-oriented skills necessary to understand and manage a wide-range of information.
• Proficient working knowledge and ability to accurately and timely operate and perform computer related tasks with specific equipment and software applications, including, but not limited to, Microsoft Word, Excel, Power Point, and Outlook, required.
• Requires professional commitment to Christian principles and teachings so as to perform tasks and responsibilities in alignment with Buckner’s mission, vision, and values.
• Requires ability to use up to 50 pounds of force occasionally and/or up to 20 pounds of force frequently and/or 10 pounds continuously to move objects.
• Requires ability to speak clearly and make self understood in face-to face interactions; to articulate with extreme accuracy and precisions to give directions speak on the phone, etc.
• Requires ability to communicate effectively orally and in writing.
• Requires ability to effectively work under pressure and remain flexible as priorities change; ability to effectively communicate orally and in writing and speak in front of groups.
• Requires ability to work under minimal supervision; exercise sound judgment and confidentiality.
• Requires sufficient good health to properly discharge duties. Employees shall not be permitted to work who have infectious disease or skin lesion for the duration of the communicability.

About Tarrant County Senior Living Center, LLC - The Stayton at Museum Way by Buckner

Our company comprises a network of senior living communities across Texas. As a not-for-profit, faith-based organization with over 60 years of experience, we're dedicated to providing exceptional care. Recognized as a Great Place to Work at all our locations, we offer rewarding opportunities for those passionate about working with seniors. If you're seeking a career in the senior living field, consider joining us at Buckner, where our purpose sets us apart. We are an Equal Opportunity Employer.