Sales Counselor

Integrated Real Estate Group; Conroe (TX); On-site; USD 126,000 - 180,000; Full time

Job summary

Integrated Real Estate Group (IREG) seeks a relationship-driven Sales Counselor to drive occupancy at Watermere at Woodland Lakes, guiding prospective residents and families through the senior living journey with warmth and professionalism. This role focuses on strong follow-up, personalized tours, and turning inquiries into move-ins while delivering an exceptional experience.

You'll work with leadership, operations, and resident services to manage the full sales cycle from inquiry to lease.

Qualifications

• 2+ years of successful sales experience
• Experience in senior living, independent living, memory care, or multifamily housing
• Proven track record of meeting or exceeding sales goals
• Strong communication and relationship-building skills
• Experience with CRM/lead management systems
• Able to work weekends and occasional evenings

Responsibilities

• Manage the full prospect journey from inquiry to move-in
• Conduct personalized tours for prospective residents and families
• Respond promptly to phone, email, walk-in, and referral inquiries
• Maintain guest cards, prospect notes, and CRM documentation
• Build referral relationships with partners, healthcare professionals, and community organizations
• Support occupancy and move-in goals through pipeline management

Skills

Sales

Relationship building

CRM systems

Interpersonal communication

Time management

Education

High school diploma or GED

Bachelor’s degree preferred

Tools

CRM software

Job description

Your Ambition. Your Earnings. Your Success.

Competitive base salary + uncapped commission!

$125,500 in total compensation last year, with top performers exceeding $180,000!

If you're driven, competitive, and motivated by results, we offer the opportunity to turn your ambition into exceptional earnings.

Compensation is performance-based, and individual earnings will vary based on sales results. The figures above reflect actual earnings from the previous year and are not guaranteed.

About Integrated Real Estate Group (IREG)

Innovation Through Integration.

Integrated Real Estate Group (IREG) is a vertically integrated real estate company with more than 1,200 employees across 46+ communities - and growing.

For over 20 years, we've developed and operated multifamily and senior living communities across Texas and Oklahoma, delivering more than 15,000 units and $2 billion in total development.

What sets IREG apart is our integrated approach, bringing together development, construction, and operations to create high-performing communities across affordable housing, workforce housing, and market-rate living, including multifamily, active adult, independent living, assisted living, and memory care.

At IREG, innovation isn't just what we build - it's how we operate, grow, and develop our people.

We build communities and develop the people who lead them.

Help Families Navigate One of Life's Biggest Decisions.

We're looking for a relationship-driven Sales Counselor to support occupancy growth at Watermere at Woodland Lakes by guiding prospective residents and families through the senior living journey with confidence, compassion, and professionalism.

This role is ideal for a strong closer who thrives on follow-up, relationship-building, personalized tours, and converting inquiries into move-ins while delivering an exceptional experience every step of the way.

About the Opportunity

Watermere at Woodland Lakes is a luxury independent living community focused on delivering a high-quality lifestyle experience for residents and families. As a Sales Counselor, you will serve as one of the first impressions of the community and play a critical role in driving occupancy, maintaining prospect engagement, and supporting the resident transition process.

This position works closely with community leadership, operations, and resident services teams while managing the full sales cycle from inquiry through move-in. The ideal candidate understands that senior living sales is both highly relational and highly performance-driven.

What You'll Own

• Manage the full prospect journey from initial inquiry through signed lease and move-in
• Conduct personalized community tours for prospective residents and families
• Respond promptly to phone, email, walk-in, and referral inquiries
• Maintain accurate guest cards, prospect notes, and CRM documentation
• Build trust with seniors and families while identifying needs and overcoming objections
• Maintain consistent outbound follow-up through calls, emails, thank-you notes, and relationship nurturing
• Support occupancy and move-in goals through proactive pipeline management
• Coordinate lease file setup and move-in documentation for Executive Director approval
• Develop and maintain relationships with referral partners, healthcare professionals, and community organizations
• Participate in outreach events, networking opportunities, and marketing initiatives
• Monitor local market conditions, competitor activity, occupancy trends, and pricing updates
• Conduct and review competitive market surveys to support sales strategy

What Success Looks Like

• Consistently contributes to occupancy and move-in goals
• Maintains strong follow-up discipline with timely prospect communication
• Creates a warm, professional, and high-touch experience for residents and families
• Builds strong referral relationships within the local market
• Maintains organized and accurate prospect management records
• Demonstrates professionalism, urgency, and accountability in a fast-paced sales environment

Who This Role Is For

• Professionals with 2+ years of successful sales experience
• Candidates with prior experience in:
  • Senior living
  • Independent living
  • Assisted living
  • Memory care
  • Multifamily housing
  • Hospitality
  • Healthcare sales
• Individuals with a proven track record of meeting or exceeding sales goals
• Strong communicators with excellent interpersonal and relationship-building skills
• Candidates comfortable working within CRM or lead management systems
• Professionals who are organized, proactive, and follow-through driven
• Individuals comfortable working flexible schedules including weekends and occasional evenings
• High school diploma or GED required; bachelor's degree preferred

What Sets You Apart

• You combine empathy and emotional intelligence with a strong sales mindset
• You are highly responsive and understand the importance of speed-to-lead and follow-up
• You thrive in a goal-oriented environment and enjoy building relationships that lead to results
• You maintain professionalism and composure while helping families through emotional decisions
• You bring energy, accountability, and a hospitality-focused approach to every interaction