Sales Communications Manager

The Campbell's Company; Camden (NJ); On-site; USD 108,000 - 148,000; Full time

Job summary

Campbell's is seeking a seasoned communications professional to lead internal and marketing communications strategies across Meals & Beverages and Snacks. You will partner with cross-functional teams to develop and deliver engaging messages that align with business goals.

You will manage content across platforms, create multimedia assets, and drive adoption of digital tools to enhance employee engagement. This role emphasizes change management and collaboration at scale.

Qualifications

• 6+ years of experience in corporate communications, internal communications, marketing communications, or a related field.
• Bachelor’s degree in Communications, Journalism, Marketing, or a related discipline.
• Experience developing and executing communication strategies across multiple channels and audience groups.
• Strong written, verbal, and visual communication skills with the ability to simplify complex information.
• Experience managing content within content management systems and enterprise communication platforms.
• Proficiency with SharePoint and Microsoft Office applications, particularly PowerPoint.
• Experience utilizing creative and design tools such as Adobe Creative Suite (Photoshop, Acrobat) and Canva.
• Ability to manage multiple projects simultaneously in a fast-paced, deadline-driven environment.
• Strong stakeholder management and cross-functional collaboration skills.

Responsibilities

• Partner with cross-functional teams to plan and execute internal communications initiatives.
• Create and deliver consistent communications across platforms including email, SharePoint, and presentations.
• Lead the strategy, planning, and execution of DSD communications with distributor partners and field teams.
• Support major internal and external events such as Sales Town Halls and National Sales Meetings.
• Develop communication strategies that drive awareness, engagement, and adoption of key initiatives.
• Drive adoption of communication platforms and technologies to improve engagement.
• Manage day-to-day distribution of communications through email platforms.
• Oversee content governance for internal communication platforms like SharePoint.
• Create impactful multimedia content including graphics, videos, and animations.
• Drive change management and employee engagement communications across audiences.
• Ensure communications projects align with organizational objectives and best practices.

Skills

Corporate communications

Internal communications

Marketing communications

Stakeholder management

Cross-functional collaboration

Written communication

Verbal communication

Visual communication

Project management

Education

Bachelor’s degree in Communications, Journalism, Marketing, or related discipline

Tools

SharePoint

PowerPoint

Adobe Creative Suite

Canva

Job description

Since 1869 we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Michael Angelo’s, Pace, Pacific Foods, Prego, Rao’s Homemade, Swanson, and V8. In our Snacks division, we have brands like Cape Cod, Goldfish, Kettle Brand, Lance, Late July, Pepperidge Farm, Snack Factory, and Snyder’s of Hanover. Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.

Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners). Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting. Campbell’s offers unlimited sick time along with paid time off and holiday pay. If in WHQ – free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store. Giving back to the communities where our employees work and live is very important to Campbell’s. Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually. Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.

HOW YOU WILL MAKE HISTORY HERE…

You will build best-in-class communications and engagement strategies that drive alignment, awareness, and action across sales audiences. Success in this role will come from developing strong partnerships across the Sales organization and collaborating effectively with cross-functional teams to deliver consistent, impactful communications. You will bring innovative thinking and strategic communications expertise to enhance engagement, improve communication effectiveness, and elevate the employee experience. As a versatile communications professional, you will create presentations, graphics, videos, and compelling messaging while managing digital content across multiple platforms. You will also champion communications excellence by simplifying complex information and delivering seamless, audience-focused experiences across all communication channels.

WHAT YOU WILL DO…

Communications

• Partner with cross-functional teams and stakeholders to plan, develop, and execute internal communications initiatives for Meals & Beverages and Snacks sales organizations.
• Create and deliver consistent, engaging communications across multiple platforms, including email, SharePoint, presentations, and other digital channels.
• Lead the strategy, planning, and execution of DSD (Direct Store Delivery) communications, driving clear, consistent messaging across independent distributor partners, field sales teams, and key stakeholders.
• Support major internal and external events, including Sales Town Halls, customer meetings, National Sales Meetings, and other key sales events.
• Develop communication strategies that drive awareness, engagement, and adoption of key initiatives.
• Leverage innovative communication practices, tools, and technologies to enhance audience experience and effectiveness.

Technology & Digital Communications

• Manage the day-to-day distribution and deployment of communications through email platforms.
• Oversee content management and governance for internal communication platforms, including SharePoint.
• Create impactful communication assets using graphics, presentations, videos, animations, and other multimedia content.
• Drive user adoption of key communication platforms and technologies.
• Ensure connectivity and consistency across communication channels, creating seamless pathways between email, web, mobile, and other platforms.
• Identify and recommend new tools, platforms, and technologies that improve communication processes and employee engagement.

Leadership & Strategy

• Serve as a communications lead supporting day-to-day sales communications activities.
• Champion best practices in communications strategy, execution, and audience engagement.
• Drive change management and communication efforts across diverse audiences.
• Ensure communications projects align with organizational objectives and reflect best-in-class communication standards.

WHO YOU WILL WORK WITH…

In this role, you will partner closely with the Associate Director, Sales Communications, while supporting both the Meals & Beverages and Snacks Sales organizations. You will collaborate with cross-functional business partners, stakeholders, and sales leadership teams to develop and execute communication strategies that drive engagement and alignment. You will also work alongside event teams supporting Sales Town Halls, customer meetings, and National Sales Meetings, as well as internal platform owners and technology partners to enhance communication channels and user experiences. Additionally, you will build strong relationships with communications, marketing, and creative services teams to deliver compelling, integrated communications across the organization.

WHAT YOU BRING TO THE TABLE… (MUST HAVE)

• 6+ years of experience in corporate communications, internal communications, marketing communications, or a related field.
• Bachelor’s degree in Communications, Journalism, Marketing, or a related discipline.
• Experience developing and executing communication strategies across multiple channels and audience groups.
• Strong written, verbal, and visual communication skills with the ability to simplify complex information.
• Experience managing content within content management systems and enterprise communication platforms.
• Proficiency with SharePoint and Microsoft Office applications, particularly PowerPoint.
• Experience utilizing creative and design tools such as Adobe Creative Suite (Photoshop, Acrobat) and Canva.
• Ability to manage multiple projects simultaneously in a fast-paced, deadline-driven environment.
• Strong stakeholder management and cross-functional collaboration skills.

IT WOULD BE GREAT IF YOU HAVE… (NICE TO HAVE)

• Experience supporting sales organizations or field communications.
• Familiarity with email marketing and distribution platforms.
• Experience creating video content, animations, and digital communications assets.
• Knowledge of communication governance and content lifecycle management.
• Experience supporting large-scale internal events, town halls, conferences, or sales meetings.
• Passion for emerging technologies and digital communication trends.
• Change management or employee engagement communications experience.
• Experience evaluating and implementing new communications tools, platforms, or technologies.

Compensation and Benefits

The target base salary range for this full-time, salaried position is between $107,500-$147,800. Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.

The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.