Sales Communication Specialist

Protective Life; United States; On-site; USD 70,000 - 85,000; Full time

Benefits offered by this job

Health insurance

401(k) with company match

Pension plan

Job summary

Protective Asset Protection seeks a Sales Communications Specialist to develop and deliver clear, timely communications for the sales organization. You will translate complex product and policy information into practical messages and resources that support field readiness and selling effectiveness.

You will collaborate with leaders across Sales, Marketing, Product, and Compliance to plan, create, and distribute communications, newsletters, talking points, and job aids.

Qualifications

• Bachelor’s degree or equivalent practical experience.
• 3+ years of experience in internal, sales, or corporate communications.
• Proven ability to draft high-quality communications for varied audiences and channels.
• Experience translating complex information into clear, practical content.
• Strong project management and organizational skills in a fast-paced environment.
• Stakeholder management experience with cross-functional partners.

Responsibilities

• Develops and executes sales communication plans and calendars aligned with business priorities.
• Drafts clear, concise communications for sales audiences across multiple channels.
• Cllarifies complex product, policy, and tech changes into practical messages.
• Coordinates content governance, approvals, and distribution across channels.
• Gathers requirements from SMEs and aligns content with sales priorities.
• Tailors communications for different sales roles and channels.
• Supports launch materials, reinforcement communications, and post-event resources.
• Prepares briefing materials and talking points for sales leaders and events.
• Maintains templates, repositories, and editorial standards for consistency.

Skills

Sales Communications

Content Creation

Writing & Editing

Communication Planning

Change Communications

Audience Segmentation

Executive Communications

Stakeholder Management

Project Management

Communication Measurement

Digital Channels

Quality & Governance

Education

Bachelor’s degree in Communications, Marketing, Journalism, Business, English, or related field

Tools

Microsoft 365

CMS

Email distribution tools

Content analytics tools

Job description

The work we do has an impact on millions of lives, and you can be a part of it. We help protect our customers against life’s uncertainties. Regardless of where you work within the company, you’ll be helping provide protection and peace of mind when our customers need it most.

The Sales Communications Specialist develops and delivers clear, timely, and engaging communications that help Protective’s sales organization understand business priorities, adopt changes, and take action. Reporting to the Sales Training & Communications Manager, this role manages day‑to‑day sales communication activities across multiple channels, including communication planning, content development, editing, distribution, and measurement. The Sales Communications Specialist translates complex product, process, technology, and business information into practical, audience‑focused messages and resources that support field readiness, selling effectiveness, and a consistent customer experience. The role partners closely with Sales Leadership, Sales Training, Sales Events, Sales Operations, Sales Planning and Performance, Sales Technology, Product, Underwriting, Marketing, Operations, Compliance, and other subject‑matter experts to coordinate communications with sales priorities, launches, process improvements, and technology changes.

Responsibilities

• Develops, maintains, and executes sales communication plans and calendars aligned with business priorities, product launches, process changes, technology releases, sales programs, meetings, and required field actions
• Drafts and edits clear, concise, and compelling communications for sales audiences, including announcements, newsletters, presentations, talking points, leader messages, intranet content, FAQs, playbooks, job aids, and other field resources
• Translates complex product, technical, operational, policy, and compliance information into practical, audience‑appropriate messages that clarify what is changing, why it matters, and what action is required
• Coordinates communication intake, development, review, approval, scheduling, and distribution in accordance with established governance, brand, legal, and compliance requirements
• Partners with subject‑matter experts and business stakeholders to gather requirements, validate content, resolve gaps, and ensure communications are accurate, timely, and aligned across channels
• Segments and tailors communications for relevant sales roles, distribution channels, leaders, and partner audiences to improve message relevance, understanding, and adoption
• Supports coordinated change communications for product, process, technology, and organizational initiatives, including stakeholder messaging, launch materials, reinforcement communications, and follow‑up resources
• Prepares briefing materials, presentations, scripts, talking points, and other communication support for sales leaders, meetings, conferences, recognition programs, and field events
• Coordinates with Sales Trainers and Events Coordinators to align communications with learning programs, event objectives, agendas, participant needs, and post‑event follow‑up
• Maintains communication templates, standards, distribution lists, content repositories, and editorial practices to improve consistency, accessibility, quality, and reuse
• Reviews communication requests and competing priorities, identifies dependencies or timing conflicts, and recommends practical sequencing and channel approaches to the Sales Training & Communications Manager
• Monitors communication performance using available channel data, stakeholder feedback, readership, engagement, and action completion; identifies trends and recommends improvements
• Supports issue and escalation communications by gathering facts, coordinating rapid review, and preparing accurate, audience‑appropriate messages under the direction of the Sales Training & Communications Manager and relevant business partners
• Manages assigned communication projects and recurring deliverables independently, maintains project plans and deadlines, and provides clear status updates to stakeholders
• Contributes ideas and best practices that strengthen storytelling, communication effectiveness, field engagement, and the overall sales enablement experience

Knowledge, Skills, Attributes

• Sales Communications: Developing clear, timely, and audience‑focused messages that improve understanding, alignment, and action across the sales organization
• Content Creation and Storytelling: Producing engaging narratives and practical content tailored to audience needs, business priorities, and communication objectives
• Writing and Editing: Creating and refining well‑structured materials for clarity, accuracy, tone, consistency, and purposeful written, digital, and presentation formats
• Communication Planning: Coordinating audiences, messages, channels, timing, approvals, and reinforcement activities across multiple initiatives
• Change Communications: Developing communications that help sales teams understand and adopt product, process, technology, and organizational changes
• Audience Segmentation: Tailoring content and delivery approaches to sales roles, distribution channels, leaders, and partner groups
• Executive and Leader Communications: Preparing concise briefing materials, presentations, scripts, talking points, and messages for sales leaders and key stakeholders
• Stakeholder Management: Building productive relationships with subject‑matter experts and cross‑functional partners to gather input, align expectations, and deliver accurate content
• Project Management: Organizing multiple assignments, dependencies, reviews, and deadlines while maintaining quality and responsiveness
• Communication Measurement: Using channel data, stakeholder feedback, and engagement indicators to assess effectiveness and improve future communications
• Digital Communication Channels: Creating and publishing content across email, newsletters, intranet, presentations, collaboration platforms, and related sales enablement channels
• Quality and Governance: Applying communication standards, approval processes, brand guidelines, accessibility practices, and compliance requirements consistently

Requirements

• Bachelor’s degree in Communications, Marketing, Journalism, Business, English, or a related field, or equivalent practical experience
• 3+ years of experience in internal communications, sales communications, corporate communications, marketing communications, change communications, or a related role
• Demonstrated ability to draft and edit high‑quality communications for varied audiences and channels, with strong command of grammar, tone, structure, and plain‑language writing
• Experience translating complex business, product, process, technology, or policy information into clear, practical, and engaging content
• Strong project‑management and organizational skills, with the ability to manage multiple priorities, reviewers, and deadlines in a fast‑paced, multi‑stakeholder environment
• Strong interpersonal and stakeholder‑management skills, including the ability to gather requirements, incorporate feedback, and build alignment with sales leaders and cross‑functional partners
• Experience creating content for email, newsletters, presentations, intranet or collaboration platforms, job aids, talking points, and related digital channels
• Working knowledge of communication planning, audience segmentation, change communications, editorial standards, brand guidelines, and communication measurement
• Proficiency with Microsoft 365 applications; experience with content‑management, email‑distribution, collaboration, design, or analytics tools preferred
• Experience supporting a sales organization, financial services, insurance, automotive, F&I, or another regulated environment preferred
• Ability to work independently on recurring and project‑based assignments, exercise sound judgment, and seek guidance on sensitive, high‑impact, or rapidly‑evolving communications
• Ability to travel occasionally to business‑unit sites, sales meetings, training sessions, and events as needed

About Us – Asset Protection

Protective Asset Protection has been providing finance and insurance (F&I) solutions for the automotive industry for more than 60 years. We proudly serve thousands of dealerships and financial institutions in the automotive, marine, powersports and recreation vehicle industries throughout the U.S. providing innovative vehicle protection products, wealth‑building programs, training and technology. Our portfolio of vehicle protection plans, GAP coverage, limited warranties and ancillary products provide opportunities to generate revenue with products that help drive customer retention and satisfaction. Protective Asset Protection is part of the financial services holding company, Protective Life Corporation. For more information about Protective Asset Protection visit www.ProtectiveAssetProtection.com.

Employee Benefits

We aim to protect the wellbeing of our employees and their families with a broad benefits offering. In addition to offering comprehensive health, dental and vision insurance, we support emotional wellbeing through mental health benefits and an employee assistance program. Work/life balance is important and Protective offers a variety of paid time away benefits (e.g., paid time off, paid parental leave, short‑term disability, and a cultural observance day). The financial health of our employees is just as important as physical and emotional health. Some of the financial wellbeing benefits include contributions to healthcare accounts, a pension plan, and a 401(k) plan with Company matching. All employees are encouraged to protect their overall wellbeing by engaging in ProHealth Rewards, Protective’s platform to improve wellbeing while earning cash rewards.

Eligibility for certain benefits may vary by position in accordance with the terms of the Company’s benefit plans.

Accommodations for Applicants with a Disability

If you require an accommodation to complete the application and recruitment process due to a disability, please email [e-mail]. This information will be held in confidence and used only to determine an appropriate accommodation for the application and recruitment process.

Please note that the above email is solely for individuals with disabilities requesting an accommodation. General employment questions should not be sent through this process.

We are proud to be an equal opportunity employer committed to being inclusive and attracting, retaining, and growing an inclusive workforce.

Protective’s targeted compensation for this position is $70-85k. Actual salaries may vary depending on factors, including but not limited to, job location, skills, and experience. The range listed is just one component of Protective’s total compensation package for employees. This position also offers additional incentive opportunities through an annual incentive based on individual and Company performance.