Sales & Business Development Associate

Wolters Kluwer; Draper (UT); Hybrid; USD 34,000 - 57,000; Full time

Benefits offered by this job

Medical benefits

401(k) with match

Job summary

Wolters Kluwer seeks a Sales & Business Development Associate for a hybrid role in the United States. You will own prospecting across territories, manage multi-channel outreach, and collaborate with sales leaders to build pipeline.

You will qualify leads, input data into Salesforce, and support account executives with research and context. Weekly office attendance is required; candidates should thrive in a high-execution environment.

Qualifications

• Bachelor's degree preferred and 2+ years of relevant experience in sales/BD.
• Experience with outbound prospecting, multi-channel campaigns, and cold outreach.
• Strong data entry discipline and CRM hygiene; ability to manage high activity targets.

Responsibilities

• Prospecting & Outreach: execute multi-channel prospecting using email, phone, LinkedIn; create personalized strategies.
• Pipeline Management & Execution: qualify leads, log activity in Salesforce, support forecast accuracy.
• Cross-Functional Collaboration: align with Sales Leadership, AEs, and Marketing on accounts and messaging.

Skills

Prospecting

Outbound

Salesforce

Outreach

LinkedIn

ZoomInfo

Demandbase

AI tools

Communication

Organization

Education

Bachelor's degree in business, sales, marketing, or related field

Tools

Salesforce

Outreach

ZoomInfo

Demandbase

AI tools

Job description

This is a hybrid position requiring weekly attendance at a designated Wolters Kluwer office.

About the Role

As a Sales & Business Development Associate you will own prospecting and outreach across assigned territories and accounts. You'll generate pipeline through strategic outreach via multiple channels, build relationships with key decision-makers, and ensure quality handoffs to sales leadership. This is a high-execution role where you'll combine research, personalized outreach, and CRM discipline to drive consistent pipeline creation. You'll work closely with sales reps, account executives, and sales leadership to understand territory strategy and optimize your prospecting approach.

Key Responsibilities

• Prospecting & Outreach
  • Execute daily prospecting across email, phone, LinkedIn, and other channels using Outreach platform to manage sequences and track engagement
  • Research accounts and decision-makers using ZoomInfo and Demandbase to identify targets and build personalized outreach strategies
  • Create and orchestrate multi-touch sales plays that combine email cadences, calls, and LinkedIn outreach to break through to prospects
  • Manage outreach sequences from initial contact through qualification, adjusting messaging and timing based on response patterns
  • Leverage AI-powered tools and insights to prioritize accounts, personalize messaging at scale, and identify buying signals
• Pipeline Management & Execution
  • Qualify inbound and outbound leads using defined discovery process and territory criteria
  • Input prospect data into Salesforce with consistent, detailed hygiene to enable sales team efficiency and accurate forecasting
  • Maintain accurate activity logging (calls, emails, meetings) to ensure leadership visibility into outreach progress
  • Manage own territory or book of accounts, planning outreach priorities weekly based on account signals and sales goals
  • Support sales reps with research, outreach preparation, and account context to accelerate opportunity development
• Cross-Functional Collaboration
  • Partner with sales leadership to understand account strategy, territory goals, and ideal customer profiles
  • Work with Account Executives on warm introductions, meeting scheduling, and prospect context-setting
  • Collaborate with Sales Operations and Marketing on lead definitions, campaign execution, and program support
  • Provide feedback on messaging, targeting, and campaign performance to optimize future outreach

Required Skills & Experience

• Core Prospecting Ability
  • 1+ years of outbound prospecting or BDR experience (or equivalent outreach-focused sales development background)
  • Demonstrated success with cold outreach, email sequences, and multi-channel prospecting campaigns
  • Comfort with high daily activity targets (calls, emails, touches) and systematic approach to rejection
• Technical & Tools Proficiency
  • Proficient in Salesforce CRM with strong data entry discipline and activity logging
  • Hands-on experience with sales engagement platforms (Outreach or similar) for managing sequences and cadence
  • Comfortable learning and leveraging account research tools (ZoomInfo, Demandbase, or equivalent)
  • Basic comfort with AI-assisted prospecting tools, analytics platforms, or automation workflows
• Communication & Relationship Building
  • Strong verbal communication skills for cold calling and voicemails that engage prospects
  • Clear written communication for email prospecting with ability to personalize at scale
  • Ability to build rapport quickly and handle objections with professionalism
  • Active listening and curiosity about prospect business needs
• Organization & Execution
  • Strong time management and ability to execute on daily outreach targets without constant supervision
  • Detail-oriented approach to data entry and territory management
  • Ability to prioritize accounts and activities based on sales strategy and pipeline goal
  • Problem-solving mindset to test messaging, adjust approach, and optimize prospecting efficiency

Required Experience

• Bachelor's degree in business, sales, marketing, or related field preferred and 2+ years of relevant experience

Preferred Qualifications

• Experience with LinkedIn Sales Navigator or strategic LinkedIn prospecting
• Familiarity with ABM (account-based marketing) or account-based prospecting concepts
• Background in SaaS or B2B software sales
• Experience with AI tools for prospecting, lead scoring, or workflow automation
• Track record of exceeding activity targets or quota in previous role

What Success Looks Like

• Consistent daily execution on outreach targets (calls, emails, LinkedIn touches)
• Clean Salesforce data entry and activity logging for full sales team visibility
• Regular pipeline creation through qualified handoffs to sales team
• Positive feedback from AEs and sales leadership on prospect quality and context
• Continuous improvement in prospecting approach based on response rates and feedback
• Demonstrates understanding of business, customer segments, products, and market dynamics
• Takes ownership of assigned territory or account portfolio and plans prospecting approach independently
• Manages outreach processes, sequences, and account prioritization with moderate complexity
• Monitors own activities, pipeline metrics, and effectiveness; adjusts strategy based on results

Our Interview Practices

To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process. Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.

Compensation

$34,300.00 - $57,400.00 USD. This role is eligible for Commission. Compensation range listed is based on primary location of the position. Actual base salary offer is influenced by a wide array of factors including but not limited to skills, experience and actual hiring location. Your recruiter can share more information about the specific offer for the job location during the hiring process.

Additional Information

• Medical
• Dental
• Vision Plans
• 401(k)
• FSA/HSA
• Commuter Benefits
• Tuition Assistance PlanVacation and Sick Time
• Paid Parental Leave

Full details of our benefits are available upon request.

If making a difference matters to you, then you matter to us.

Join us, at Wolters Kluwer, and be part of a dynamic global technology company that makes a difference every day. We’re innovators with impact. We provide expert software and information solutions that the world’s leading professionals rely on, in the moments that matter most. You’ll make a real difference in the lives of millions of people. Together with our customers, we help to advance sustainability, health, justice, prosperity, and commerce around the world.

You can thrive at Wolters Kluwer, where diversity is core to our collective strength and high performance. Be your unique self, share your creative ideas, do your best work, and take time to grow in our caring and inclusive culture where you can belong.

Wolters Kluwer reported 2025 annual revenues of €6.1 billion. The group serves customers in over 180 countries, maintains operations in over 40 countries, and employs more than 21,000 people worldwide.

Our customers work in industries that impact the lives of millions of people every single day. Our mission is to empower our professional customers with the AI-powered solutions they need to make critical decisions, achieve successful outcomes, and increase productivity. We deliver trusted, AI-powered expert solutions that combine deep domain knowledge, proprietary content, and advanced technology to provide expert-validated insights, automate workflows, and drive better outcomes.

Today, nearly 70% of our digital revenues come from AI-powered solutions, reflecting our strategic focus on embedding AI into professional workflows and delivering measurable productivity gains. We are committed to helping professionals navigate complexity, improve the way they work, and solve critical challenges through cloud-based, AI-powered platforms that integrate seamlessly into their workflows and ecosystems.

Our solutions are designed to deliver impact when it matters most, especially in high-stakes environments where accuracy and trust are essential. With a nearly 190-year legacy, Wolters Kluwer continues to evolve its portfolio of digital solutions and services to meet the changing needs of professionals worldwide, enabling them to work faster, make smarter decisions, and deliver better outcomes.

For more information about our solutions and organization, visit www.wolterskluwer.com, or follow us on LinkedIn, Instagram and Facebook.

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