Sales Associate - Loyalty & Upgrades

Carter Myers Automotive; Charlottesville, Northern (VA, KY); Hybrid; USD 40,000 - 60,000; Full time

Benefits offered by this job

ESOP

Medical insurance

Dental & vision

Life insurance

Short-term disability

Long-term disability

Employee assistance

401k match

Paid time off

Holiday pay

Associate discounts

Maternity leave

Closed Sundays

Job summary

Carter Myers Automotive is seeking a Sales Associate - Loyalty & Upgrades in Virginia to identify upgrade opportunities for service customers and deliver a seamless, personalized buying experience.

The role focuses on building long-term relationships, collaborating with service, appraisers, and finance to structure value-driven deals and maintain accurate CRM records. Independent, driven sales professionals are encouraged to apply.

Qualifications

• Proven automotive sales experience (1+ year preferred).
• Strong deal structuring and lender expectations understanding.
• Ability to work independently with confidence and accountability.
• Coachable mindset with willingness to improve.
• Detail-oriented with strong organizational skills.
• Strong computer literacy.
• Must have a valid driver's license.

Responsibilities

• Review daily service appointments to identify upgrade and equity opportunities.
• Engage customers in the service drive and present personalized solutions.
• Structure deals that create value for the customer, dealership, and lender.
• Collaborate with service, appraisers, and finance to ensure smooth transactions.
• Maintain detailed notes, follow-ups, and pipeline activity in CRM.
• Build long-term relationships that drive repeat and referral business.

Skills

Automotive sales

Deal structuring

Customer needs analysis

Independent work

Coachable

Detail oriented

Computer literacy

Driver's license

Tools

CRM software

Job description

Sales Associate - Loyalty & Upgrades Overview: The Sales Associate - Loyalty & Upgrades works directly with our existing service customers to identify vehicle upgrade opportunities and deliver a seamless, personalized buying experience. This role is designed for a self-sufficient sales professional who wants more control, better work-life balance, and access to warm, qualified opportunities—no cold calling required.

Location(s): CMA's Colonial Auto Center and CMA's Colonial Nissan

About Carter Myers Automotive (CMA)

Carter Myers Automotive is a family and employee-owned company proudly serving Virginia, Maryland, West Virginia, and North Carolina since 1924. Our locations include Charlottesville, VA; Lexington Park, MD; Lynchburg, VA; Martinsburg, WV; Richmond, VA; Rocky Mount, NC; Staunton, VA; Williamsburg, VA; and Winchester, VA. CMA represents top brands including Toyota, Cadillac, Chevrolet, GMC, Honda, Hyundai, Kia, Lincoln, Nissan, Subaru, Volkswagen, Volvo, Chrysler, Dodge, Jeep, Ram, Ford, and Buick.

Sales Associate - Loyalty & Upgrades Responsibilities

• Review daily service appointments to identify upgrade and equity opportunities
• Engage customers in the service drive and present personalized solutions
• Structure deals that create value for the customer, dealership, and lender
• Collaborate with service, appraisers, and finance to ensure smooth transactions
• Maintain detailed notes, follow-ups, and pipeline activity in CRM
• Build long-term relationships that drive repeat and referral business

Benefits

• Employee Stock Ownership Plan (ESOP)
• Competitive insurance benefits including medical, dental, vision, employer paid life insurance, short-term disability, long-term disability, and employee assistance program
• 401k plan with company matching
• Paid Time Off and Holiday pay
• Associate discounts on vehicle purchases, parts, and service
Paid maternity leave after one year of employment
• Closed on Sunday

Requirements

Qualifications:

• Proven success in automotive sales (1+ year preferred)
• Strong understanding of deal structure, lender expectations, and customer needs
• Ability to work independently with confidence and accountability
• Coachable mindset with a willingness to continuously improve
• Detail-oriented with strong organizational skills
• Strong computer literacy
• Must have a valid driver’s license

Carters Myers Automotive provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Employment offers are contingent upon the successful completion of a drug screening and background check.