Sales Associate

A-SHA Foods USA Co Inc; Alhambra (CA); On-site; USD 50,000 - 70,000; Full time

Benefits offered by this job

Bonus based on performance

Competitive salary

Dental insurance

Employee discounts

Health insurance

Opportunity for advancement

Paid time off

Career growth opportunities

Job summary

A-SHA Foods USA Co Inc is seeking a Sales Associate to support and expand sales operations in Alhambra, CA. The ideal candidate will manage distributor and retailer relationships, drive sales initiatives across channels, and help identify new business opportunities.

The role requires a Bachelor's degree and 2-3 years of experience in the food or CPG industry. We offer competitive salary, bonuses, and opportunities for growth in a fast-paced, entrepreneurial environment.

Qualifications

• 2–3 years of experience in sales, preferably within food, beverage, or CPG industries.
• Experience working with food distributors such as KeHE or UNFI preferred.
• Familiarity with retail promotions and basic retailer launch processes.

Responsibilities

• Develop and maintain strong relationships with distributors and retailers.
• Support sales growth initiatives across multiple sales channels.
• Identify new business opportunities and market expansion strategies.

Skills

Sales experience

Relationship building

Communication skills

Negotiation skills

Microsoft Office / Google Workspace

CRM experience

Education

Bachelor’s degree

Job description

Benefits

• Bonus based on performance
• Competitive salary
• Dental insurance
• Employee discounts
• Health insurance
• Opportunity for advancement
• Paid time off

Sales Associate – Food CPG

Location: Alhambra, CA
Industry: Food & Beverage / Consumer Packaged Goods (CPG)
Employment Type: Full-Time

About Us

We are a growing food CPG company focused on expanding our retail footprint, strengthening distributor partnerships, and developing new sales channels. We are looking for an ambitious, relationship-driven Sales Associate who is eager to grow with our team and help scale our sales efforts across Southern California and beyond.

Position Overview

The Sales Associate will support and expand our sales operations by managing distributor and retailer relationships, identifying new business opportunities, and helping execute sales initiatives across multiple channels. This role is ideal for someone with 2–3 years of sales experience in the food or CPG industry who is motivated, coachable, and ready to take ownership in a fast‑growing environment.

Key Responsibilities

• Develop and maintain strong relationships with distributors, retailers, and key accounts
• Support sales growth initiatives across grocery, specialty, foodservice, and emerging sales channels
• Identify and pursue new business opportunities and market expansion strategies
• Conduct regular store visits, distributor meetings, and customer follow‑ups
• Assist with promotional planning, merchandising execution, and product launches
• Coordinate and support promotional activities including temporary price reductions, off‑invoice promotions, demos, and retail programs
• Work with distributor partners such as KeHE, UNFI, and regional distributors to support account growth and promotional execution
• Understand and assist with retailer onboarding and launch requirements, including promotional calendars, item setup coordination, and basic retailer/distributor processes
• Monitor sales performance, customer feedback, and market trends
• Coordinate with internal teams on inventory, forecasting, and customer support
• Represent the company at trade shows, industry events, and client meetings
• Travel within assigned territories as needed to support sales efforts

Qualifications

• Bachelor’s degree required
• 2–3 years of experience in sales, preferably within food, beverage, or CPG industries
• Experience working with food distributors such as KeHE, UNFI, or similar distributor networks preferred
• Familiarity with retail promotions, off‑invoice programs, and basic retailer launch processes
• Understanding of distributor‑retailer workflows and sales support execution
• Strong communication, relationship‑building, and negotiation skills
• Self‑starter mentality with a strong desire to learn and grow
• Comfortable working in a fast‑paced, entrepreneurial environment
• Proficient in Microsoft Office / Google Workspace; CRM experience is a plus
• Valid driver’s license and willingness to travel regularly

Preferred Traits

• Hungry, motivated, and proactive attitude
• Passion for food brands and consumer products
• Strong organizational and follow‑through skills
• Ability to identify opportunities and help drive execution independently
• Team‑oriented mindset with a willingness to wear multiple hats
• Willingness to learn the operational side of distributor and retail account management

What We Offer

• Competitive salary + performance incentives
• Career growth opportunities within a growing CPG company
• Exposure to multiple sales channels and strategic initiatives
• Collaborative and entrepreneurial work environment
• Travel and networking opportunities within the food industry

To Apply

Please submit your resume along with a brief introduction outlining your relevant sales and CPG experience.