Sales and Support Specialist - Bobcat of Lancaster

Crownstone Equipment; Ephrata (Lancaster County); Sur place; USD 61 000 - 100 000; Plein temps

Avantages offerts par ce poste

Medical benefits

401(k) retirement plan

Paid holidays

Paid time off

Employee discounts

EAP

Résumé du poste

Crownstone Equipment is seeking a customer-focused Sales & Support Specialist to join our Lancaster County, PA team. The role blends sales, customer service, and branch operations to deliver exceptional experiences and generate new business opportunities.

Responsibilities include outbound outreach and lead follow-up, qualifying opportunities, and routing customers to the right Sales, Parts, Service, or Rental team member. Prioritize relationships and CRM accuracy to drive results.

Qualifications

• Experience in sales, customer service, or related equipment industries.
• Ability to generate leads and manage customer interactions.
• Strong communication skills and CRM proficiency.

Responsabilités

• Deliver exceptional customer experience and assist with sales opportunities.
• Identify customer needs and connect to Sales, Parts, Service, or Rental.
• Execute outbound outreach, follow up quotes, and document CRM activities.
• Provide backup support across Sales, Parts, Service, and Rental as needed.

Connaissances

Sales experience

Customer service

CRM

Outbound sales

Formation

High school diploma

Outils

CRM software

MS Office

Description du poste

Crownstone Equipment is seeking a motivated, customer-focused Sales & Support Specialist to join our team. This role is ideal for an outgoing professional who enjoys building customer relationships, creating sales opportunities, and helping customers find the right equipment and solutions.

Compensation: $20–$28/hour, depending on experience, plus incentive compensation. Expected total annual earnings are approximately $61,000–$100,000, based on individual performance and business generated.

The Sales & Support Specialist serves as a key customer contact for the branch while supporting retail sales, business development, and day-to-day branch operations. This position combines customer service, sales, business development, and cross-department support, with responsibilities spanning Sales, Parts, Service, and Rental.

The position is expected to provide exceptional customer experience, proactively develop customer relationships, conduct outbound sales and business-development activities, follow up on opportunities, and provide backup support across the branch as needed. This role is well suited for someone who is self-motivated, comfortable initiating conversations, and motivated by the opportunity to generate business and earn incentive compensation.

Company Description

Crownstone Equipment, an affiliate of McGrew Management Company, is a leading dealership proudly representing premium brands such as Bobcat®, Toro®, Echo®, and Stihl®. With multiple locations across Pennsylvania (Reading, Lancaster, York) and Maryland (Frederick, Hagerstown), Crownstone is committed to delivering exceptional equipment, service, and customer support. Our team takes pride in professionalism, collaboration, and care — serving customers like family and building lasting partnerships in the construction and landscaping industries.

What McGrew Management Company Offers You

• A growing company with opportunities for career advancement
• Comprehensive medical benefits for full-time employees
• Dental, vision, life, and disability insurance for full-time employees
• 401(k) retirement plan with company match
• Paid holidays for full-time employees
• Paid time off for full-time and part-time employees
• Employee Assistance Program (EAP)
• Exclusive employee discounts & access to year-round employee merchandise store
• Supportive, team-oriented workplace culture

Role Description

The Sales & Support Specialist is responsible for delivering an exceptional customer experience while contributing to the sales and operational success of the branch. This position serves as a primary point of contact for customers entering or contacting the dealership. The Sales & Support Specialist identifies customer needs, provides knowledgeable assistance, sells assigned retail products, generates new business opportunities, and connects customers with the appropriate Sales, Parts, Service, or Rental team member when additional support is needed. The role includes outbound customer outreach, quote and lead follow-up, CRM documentation, qualified lead generation, and retail sales. The position also provides backup support to Parts, Service, Rental, and Sales as business needs require. The position requires strong communication skills, sales aptitude, initiative, and a consistent commitment to professional, responsive customer service. This position reports directly to the Branch Manager.

Essential Duties & Responsibilities

Customer Service & Customer Experience

• Greet every customer promptly, professionally, and enthusiastically and provide a welcoming first point of contact for the branch.
• Deliver an exceptional customer experience during every customer interaction and represent Crownstone Equipment professionally.
• Identify customer needs and connect customers with the appropriate Sales, Parts, Service, or Rental team member.
• Respond to customer inquiries promptly and provide appropriate follow-up.
• Assist customers in identifying equipment, products, and services that meet their needs.
• Resolve customer concerns professionally and elevate issues to management when appropriate.
• Maintain accurate customer information and CRM documentation.

Sales & Business Development

• Sell assigned retail product lines, including lawn and garden equipment, compact tractors, handheld equipment, attachments, implements, and related products.
• Assist customers throughout the sales process, from initial inquiry through purchase completion.
• Prepare, track, and follow up on retail sales quotes and opportunities.
• Identify customer needs and recommend appropriate equipment, products, and solutions.
• Complete assigned list of outbound business development leads each week.
• Proactively contact new, existing, inactive, and prospective customers to identify sales and business development opportunities.
• Follow up on previous quotes, inactive customers, lost opportunities, and other assigned leads.
• Generate qualified leads for Product Specialists and Outside Sales Representatives.
• Accurately document customer interactions, leads, opportunities, and follow-up activities in the CRM.
• Track personal retail sales, qualified lead referrals, and new customer acquisitions eligible for incentive compensation.
• Submit monthly incentive reports in accordance with Crownstone Equipment sales compensation procedures and reporting requirements.

Branch & Department Support

• Provide backup support for the Sales, Parts, Service, and Rental departments as business needs require.
• Assist with customer outreach and follow-up activities for Parts and Rental during slower business periods.
• Assist with customer pickups, deliveries, paperwork, and other general branch operations.
• Assist with reinforcing outbound business development and customer follow-up expectations with Parts and Rental counter personnel as directed by the Branch Manager.
• Develop and maintain working knowledge of products, services, and processes across Sales, Parts, Service, and Rental.
• Support branch events, equipment demonstrations, promotional activities, and other customer engagement initiatives.
• Complete required manufacturer and company training.
• Attend department meetings, training sessions, and other required company activities.
• Perform all other duties as assigned.

Educational & Experience Requirements

• High school diploma or equivalent required.
• Previous experience in sales, customer service, equipment, agriculture, construction, automotive, retail, or a related industry preferred.
• Demonstrated ability to provide exceptional customer service and build strong customer relationships.
• Strong verbal and written communication skills.
• Ability to initiate conversations with new and existing customers, including outbound prospecting and follow-up calls.
• Strong sales aptitude with the ability to identify customer needs and recommend appropriate products and solutions.
• Strong organizational and time-management skills with the ability to prioritize multiple responsibilities.
• Self-motivated with the ability to work independently and without constant supervision.
• Strong computer skills and the ability to learn dealership, CRM, manufacturer, and other company software systems.
• Ability to work effectively in a fast-paced dealership environment.
• Professional appearance and demeanor.
• Valid driver's license with an acceptable driving record.

Preferred Qualifications

• Experience in a dealership or equipment-related environment.
• Experience with Bobcat®, Toro®, Echo®, Stihl®, or similar construction, agricultural, or outdoor power equipment brands.
• Experience with CRM systems and customer relationship management practices.
• Previous experience in retail equipment sales, business development, or outbound sales.
• Knowledge of construction, agricultural, landscaping, lawn and garden, or compact equipment.

Essential Physical Requirements

While performing the duties of this job, the employee is regularly required to talk and hear. The employee frequently is required to stand, walk, sit, use hands to finger, handle or feel and reach with hands and arms. The employee must occasionally lift and/or move up to twenty-five (25) pounds and may infrequently lift and/or move up to fifty (50) pounds. Specific vision abilities required of this job include close vision, distance vision, color vision, and peripheral vision.

Note:

This position is considered safety sensitive.

Equal Employment Opportunity

McGrew Management Company and its affiliates provide equal employment opportunities to all employees and applicants for employment and prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.