Sales And Marketing Specialist

El Negocio Tequila; Los Angeles (CA); On-site; USD 50,000 - 70,000; Full time

Job summary

A leading company in the spirits industry is seeking a Sales and Marketing Specialist in Los Angeles. The role focuses on expanding market share, enhancing product availability, and building strong relationships within the Southern California region. Ideal candidates will possess proven sales experience and a passion for tequila.

Qualifications

• 2+ years of successful sales experience within the alcoholic beverage industry.
• Deep understanding of the Southern California market.
• Conversational Spanish fluency highly preferred.

Responsibilities

• Exceed revenue targets and expand market share in Southern California.
• Develop strategic sales plans for both on-premise and off-premise accounts.
• Conduct staff trainings and tastings for brand education.

Skills

Sales Experience

Relationship Building

Organization & Time Management

Technical Proficiency

Bilingual Skills

Job description

6 days ago Be among the first 25 applicants Get AI-powered advice on this job and more exclusive features. Direct message the job poster from El Negocio Tequila Responsibilities :

Exceed revenue targets and expand market share within the Southern California region. Develop and execute strategic sales plans for both on-premise (restaurants, bars, nightclubs) and off-premise (retail stores, liquor stores) accounts. Secure key account placements, negotiate favorable shelf space, and ensure consistent product availability. Develop and maintain strong relationships with key decision-makers at accounts. Cultivate relationships with bartenders and bar managers. Secure cocktail menu placements and drive cocktail program development. Conduct staff trainings and tastings to educate bar personnel on the brand and its unique qualities. Organize and execute in-bar promotions and events, such as brand ambassador appearances and cocktail competitions. Conduct retail demos and tastings to drive consumer awareness and trial. Ensure effective merchandising at retail locations, including shelf talkers, bottle tags, and point-of-sale displays. Build relationships with retail buyers and managers to secure prime shelf space and drive sales. Market Development : Identify and pursue new business opportunities within the Southern California market. Actively seek out and participate in local events and festivals. Build and maintain strong relationships with local influencers and media. Operational Excellence : Accurately track sales performance and key metrics using a CRM system. Prepare weekly sales reports and communicate market updates to the sales and marketing teams. Manage sales expenses within budget. Work closely with the distribution partner and their sales team to achieve shared goals. Collaborate with the marketing team on the development and execution of local marketing campaigns. Requirements :

Proven Sales Experience : 2+ years of successful sales experience within the alcoholic beverage industry (spirits preferred). Market Knowledge : Deep understanding of the Southern California market, including key accounts, competitive landscape, and consumer trends. Relationship Building : Excellent interpersonal and communication skills with the ability to build and maintain strong relationships with customers and colleagues. Passion for Tequila : Enthusiasm for and in-depth knowledge of tequila, including production methods, tasting notes, and cocktail applications. Results-Oriented : Highly motivated and driven to achieve sales targets and exceed expectations. Organization & Time Management : Strong organizational and time management skills with the ability to prioritize tasks and manage multiple projects simultaneously. Technical Proficiency : Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and CRM software. Bilingual Skills : Conversational Spanish fluency highly preferred. (Not required) Flexibility : Willingness to work weekends and travel within the Southern California region as needed. Seniority level

Entry level Employment type

Full-time Job function

Sales and Business Development

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Sales And Marketing Specialist • Los Angeles, CA, United States