Sales and Marketing Manager - DRT

Banyan Software; United States; Remote; USD 80,000 - 120,000; Full time

Job summary

Banyan Software is looking for a Sales and Marketing Manager to drive growth for its ticketing platform in the dance industry. This role involves executing strategies for demand generation, refining messaging, and managing sales efforts. With a focus on technology and creativity, candidates should have significant experience in marketing, particularly in SaaS or event tech, and a passion for the arts.

Qualifications

• 5-7 years of experience in marketing, preferably in SaaS.
• Strong track record with lead generation and content creation.
• Experience with CRM tools and marketing automation.

Responsibilities

• Define and implement go-to-market strategy.
• Drive lead generation through direct marketing.
• Oversee social media and campaign performance.

Skills

Lead generation

Content creation

Direct marketing

Marketing automation

CRM tools

Strategic leadership

Education

Bachelor's degree in Marketing or related field

Tools

Pipedrive

Aloware

Job description

Banyan Software provides the best permanent home for successful enterprise software companies, their employees, and customers. We are on a mission to acquire, build and grow great enterprise software businesses all over the world that have dominant positions in niche vertical markets. In recent years, Banyan was named the #1 fastest-growing private software company in the US on the Inc. 5000 and amongst the top 10 fastest-growing companies by the Deloitte Technology Fast 500. Founded in 2016 with a permanent capital base setup to preserve the legacy of founders, Banyan focuses on a buy and hold for life strategy for growing software companies that serve specialized vertical markets.

Title : Sales and Marketing Manager

Reporting to - CEO

Remote – U.S. Based | Dance & Performing Arts | Full-Time

About DRT Performance Tix

DRT is the leading ticketing platform built exclusively for the dance industry. With over 2,500 active clients and partnerships with 3,500 venues, we’ve become the go-to choice for dance studios and organizations across the U.S. As we enter our next stage of growth, we’re expanding our reach to untapped markets both within and without the dance industry—and we’re hiring a strategic leader to help get us there.

About the Role

We’re looking for a Sales & Marketing Manager to own our growth engine—leading demand generation, managing messaging, and supporting outbound sales motion. This is a player-coach role that requires both strategic leadership and hands-on marketing execution. You’ll work directly with the CEO, oversee up to two sales reps, and collaborate with a designer and data-savvy dev team to drive adoption in an exciting, fast-paced niche.

What You’ll Do

• Define and implement DRT’s go-to-market strategy across both sales and marketing
• Refine messaging, outreach playbooks, and campaign calendars
• Represent DRT at trade shows and events to build client relationships
• Monitor seasonality and adjust planning in real-time (especially Q1 & Q2)
• Identify key KPIs and Scorecard elements and report on them weekly
  
  

Marketing Execution

• Drive lead generation through direct marketing (postcards, cold outreach, referrals)
• Oversee social media presence and performance
• Leverage automation and AI tools to create content, collateral, and emails
• Work with the designer and developer to support campaigns and data-driven targeting
  
  
• Manage one sales representative; support future BDR hire
• Align sales efforts with marketing campaigns for maximum impact
• Maintain Aloware, Pipedrive, and internal CRM for visibility across the pipeline
• Reinforce referral programs and partnerships with venues
  
  

About You

Must-Haves

• 5–7 years of experience in marketing (preferably small business, SaaS, or event tech)
• Strong track record with lead generation, direct mail, and content creation
• Experience with marketing automation, CRM tools, and dialers (e.g., Aloware)
• Affinity for technology, especially AI-assisted workflows
• Highly accountable, self-motivated, and eager to own a function
• A personality that will appeal to our Dance Studio clients

Nice-to-Haves

• Background in dance, performing arts, or having run a studio
• Prior experience in a ticketing or event software company
• Leadership experience managing sales or marketing teams
• Remote: Open to candidates anywhere in the U.S. (Augusta, Georgia preferred)
• Impact: Report directly to the CEO and shape the future of DRT
• Tools: Pipedrive, internal CRM, Aloware, creative freedom
• Start Date: ASAP – we’re ready when you are
  
  

Why Join Us?

This is your chance to take the reins of sales and marketing for a loved and growing brand with loyal customers and massive untapped potential. If you’re a strategic marketer who leads from the front, understands small-business customers, and wants to make a measurable difference, we’d love to talk to you.

Diversity, Equity, Inclusion & Equal Employment Opportunity at Banyan: Banyan affirms that inequality is detrimental to our Global Teams, associates, our Operating Companies, and the communities we serve. As a collective, our goal is to impact lasting change through our actions. Together, we unite for equality and equity. Banyan is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.

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