Sales and Marketing Director

The Wyndmoor Group; Vertland (IN); On-site; USD 65,000 - 90,000; Full time

Job summary

The Wyndmoor Group seeks a Sales and Marketing Director to drive community sales and marketing efforts in Indiana. You will work under the Executive Director to attract residents, lead marketing plans, and manage outreach, tours, and relationships with prospective residents and families.

You will track prospects, oversee the marketing budget, and ensure census targets are met, while coordinating move-ins and reporting on progress to leadership.

Qualifications

• 1–5 years of sales and/or marketing experience.
• Excellent communication and compassion for older adults.
• Strong computer skills including Excel and Microsoft Office; experience with PointClick Care and CRM.
• Knowledge of aging, older adults, and caregiver needs.
• Strong interpersonal, organizational, and time-management abilities.
• Leadership, initiative, and problem-solving skills.
• Valid driver’s license.
• Understanding of Medicaid Waiver and Assisted Living.

Responsibilities

• Lead Sales and Marketing for the community.
• Give tours to potential residents and families.
• Develop and implement marketing plans.
• Organize networking and outreach programs.
• Track prospects using the sales software.
• Maintain census targets and marketing budgets.
• Oversee move-in process coordination with the team.
• Conduct weekly sales meetings and report to the Executive Director.

Tools

Microsoft Excel

Microsoft Office

PointClick Care

CRM

Job description

*Sales and Marketing position offers a base salary along with a monthly bonus program*

Responsibilities

• Under the general direction and support from the Executive Director, the Sales Director assumes the overall responsibility for Sales and Marketing of their community


• As an advocate for potential residents, the Sales and Marketing Director shares information about the community, gives tours to potential residents and their family members, and works with the Executive Director to create and maintain an inviting and welcoming community to all residents


• Ensure effective communication to Leadership team regarding marketing, sales, and occupancy issues


• Develop and implement marketing plans


• Organize and manage a successful networking and community outreach program


• Effectively track and cultivate all prospects utilizing the sales software


• Ensure that a census of budgeted occupancy or higher is maintained


• Monitor and manage the marketing budget


• Set, track, and accomplish goals on a timely basis for completed calls, mailings, leads generated, appointments set, presentations, and closings as outlined within Monthly Marketing Plan


• Maintain a thorough working proficiency on the lead management system


• Develop a rapport and positive relationship with prospective residents and families


• Ensure that model suites are well maintained


• Assist in the planning and implementation of in service training, touring, and presentations


• Provide tour training and customer service training to staff


• Make written and weekly oral reports and meet as directed with the Executive Director


• Oversee and/or coordinate new resident move-in process with appropriate team members


• Work in conjunction with other members of the Leadership Team


• Conduct effective sales meetings


• Submit recommendations to the Executive Director for the budget completion, equipment, and supplies


• Ensure adequate supplies and equipment is available to meet the day-to-day operational needs of the Community Relations Department


• Participate in weekly occupancy call and focus calls as required

Qualifications

• 1-5 years experience in sales and/or marketing


• Excellent communication skills and a compassion for older adults


• Excellent computer skills, working proficiency in Microsoft Excel and Microsoft Suite of products, PointClick Care, CRM


• Knowledge of the physiology and psychology of the older adults and the needs of the caregiver


• High degree of interpersonal relationship skills


• Strong organizational and time-management skills


• Considerable initiative, judgment, and leadership skills


• Problem solving and logic skills


• Must possess valid driver’s license


• Must posses a clear understanding of Medicaid Waiver and Assisted Living