Sales Account Executive

Lamar Advertising Company; Reading (Berks County); Hybrid; USD 45,000 - 72,000; Full time

Benefits offered by this job

Hybrid work after training

Paid holidays

120 hours of PTO

401(k) plan with company match

Employee stock purchase plan

Medical/dental/vision insurance

Job summary

Lamar Advertising Company in Reading, PA is seeking a Sales Account Executive to drive outdoor advertising sales across Reading and adjacent areas. This role blends office work and field visits to cultivate relationships, close deals, and grow the client book.

You will join a team recognized for strong performance and a robust training path, with hybrid work after training, a comprehensive benefits package, and opportunities to advance within the sales organization.

Qualifications

• Current and Valid Driver's License required.
• College Degree preferred.
• Previous Outdoor Advertising sales experience preferred.
• Proficiency in Microsoft Office Suite.
• CRM experience preferred.

Responsibilities

• Meet and exceed sales targets and monitor personal sales data and reports.
• Target businesses in the assigned area and visit Lamar clients and competitors' clients in a set time frame.
• Demonstrate knowledge of local and national competition and cluster accounts for efficiency.
• Identify growth areas and open new accounts.
• Use Lamar computer tools to locate prospects, follow up on leads, and prepare proposals and presentations.
• Develop presentation skills with computer tools and present to clients regularly.
• Develop new product knowledge and selling skills and participate in sales meetings, regional meetings, and trade shows.
• Perform administrative duties and maintain organized client records and sales activity.

Skills

Cold calling & field visits

Oral presentations

Effective communication

Tech adaptability

Time management

Networking & trust-building

Sales quota achievement

Self-motivation

Resilience under rejection

Education

College degree preferred

Tools

Microsoft Office Suite

CRM experience

Job description

Description

Are you in search of a workplace that thrives on community connections through advertising? If so, we’d love to have you join our sales team! Our Lamar office in Reading, Pennsylvania, is now hiring a new Sales Account Executive (salary + commission) to help us bring innovative outdoor advertising campaigns to life for brands in Reading, PA and the surrounding areas. We need someone who understands the connection between marketing and sales and genuinely gets excited with each and every sale - big or small!

Why Lamar?

Rated #1 Sales team for 2025 on Comparably , our Sales Account Executives are the connection between Lamar and the communities we serve. Our AEs meet and exceed sales objectives in their assigned territory by using professional sales techniques to develop long-term advertising relationships that grow not only Lamar advertising sales, but also our relationships in our communities.

Lamar is a certified Great Place to Work , with 86% of employees in agreement. Lamar Advertising has also been named as a “Best Company to Work For” in U.S. News & World Report’s annual ranking.

• Learn more about us on our official YouTube channel (https://www.youtube.com/@TheLamarChannel) .

• Check reviews and company updates on our Glassdoor page (https://www.glassdoor.com/Overview/Working-at-Lamar-Advertising-EI_IE5998.11,28.htm)

• Learn more about our Great Place to Work certification. (https://www.greatplacetowork.com/certified-company/1000144)

What’s in it for you?

• A Monday-Friday 8am - 5pm schedule with paid holidays, with a combination of time in-office and selling in the field

• First-year earning potential of $45,000 - $72,000 including commissions, dependent on experience and selling ability

• No commissions cap, so earning potential is unlimited as you grow your book of business!

• Monthly auto and cell allowances for work-related expenses

What can you expect from us?

• Comprehensive 6-week training program with opportunities to participate in our corporate-hosted Lamar Sales School

• Opportunity for Hybrid work after training

• Multiple medical plan options and health savings plan

• Hospital, Critical Illness, and Accident coverage

• Dental and vision insurance

• Short and long-term disability and paid parental leave

• 120 hours of paid time off (PTO) that increases with tenure

• 12 paid company holidays including Presidents Day and Juneteenth

• Employee Stock purchase plan

• 401(k) plan with company match

• Wellness program incentives such as medical plan premium holidays and HSA contributions

• Ongoing professional development and internal leadership programs to maximize your career potential

• Advancement opportunities, as our goal is to promote all Sales Managers from within!

What we’re looking for in YOU:

• Comfort making cold calls over the phone and in-person

• Ability to make oral presentations and clearly articulate policies and procedures

• Align with our values of inclusivity and effectively communicate with people of various social, cultural, economic, and educational backgrounds

• Motivation to learn new technology and systems

• Ability to exhibit effective time management and self-organization

• Willingness to immerse yourself in the outdoor advertising industry with the intent of selling its benefits to businesses and customers

• Ability to communicate professionally both verbally and in writing

• Ability to perform effectively under fluctuating workloads

• A knack for making connections and gaining the trust of others

• Ability to meet a sales quota and utilize general sales techniques

• Intrinsic self-motivation to overcome challenges and meet goals

• Resilience in response to rejection

Education and experience:

• Current and Valid Driver’s License required

• College Degree preferred

• Previous Outdoor Advertising sales experience preferred

• Proficiency in Microsoft Office Suite

• CRM experience preferred

A day in the life:

On a regular basis, you will:

• Meet and exceed sales targets and monitor personal sales data and reports

• Target businesses in the assigned area and visit each established Lamar client as well as competitor's clients in a specified time frame

• Exhibit working knowledge of local and national competition

• Cluster accounts to work them efficiently

• Identify potential growth areas and open new accounts

• Use Lamar computer tools to locate prospects & follow up on leads, as well as prepare proposals, written presentations, and research

• Develop their presentation skills by utilizing computer tools, and present to clients on a regular basis

• Develop new product knowledge and selling skills

• Actively participate in sales meetings, regional meetings, seminars, and trade shows

• Perform administrative duties, such as:

• Maintaining daily, weekly, and monthly sales plans a month in advance

• Follow up on all client production orders and problem-solve any issues that may arise

• Maintaining organized and up-to-date records of clients and sales activity

Physical demands and work environment:

• The work environment is a combination of an office environment and work in the field making sales calls and servicing existing accounts.

• The physical demands for this position include light lifting, seeing (with a focus on reading, color distinction, acuity, depth perception, and peripheral vision), sitting less than 50% of the time, standing, talking, turning, and walking.

• Nights spent away from home traveling are less than 10%.

Who we are:

Founded in 1902, Lamar Advertising Company is one of the largest outdoor advertising companies in the world. With over 351,000 displays across the United States and Canada, Lamar is dedicated to helping both local businesses and national brands reach broad audiences every day.

We provide ad space through:

Billboards

Interstate logos

Handpainted murals

Transportation and airports

The largest network of digital billboards in the United States

We live by the Golden Rule, and we operate with honesty and integrity in every aspect of our business. We are open with our employees, transparent with our customers, and loyal to the communities in which we serve. While Lamar is a large company, each office has its own culture and family atmosphere, making employees feel connected both locally and nationally.

We are committed to sustainable and environmentally friendly business practices and use a number of innovative strategies to reduce our environmental impact. We are actively working to reduce our annual greenhouse gas emissions and are projecting a 70% decrease by 2026 as a result of our efforts.

Lamar is an EEO/AA employer including Individuals with Disabilities, Protected Veterans, and any other State or Federally protected characteristic.

Please note: Lamar Advertising does not sponsor or take over sponsorship of a work visa. Only candidates with U.S. work authorization not requiring sponsorship will be considered for employment.

#Reg56ID #EarlyTalent

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

This employer is required to notify all applicants of their rights pursuant to federal employment laws.

For further information, please review the Know Your Rights (https://www.eeoc.gov/poster) notice from the Department of Labor.