Sales Account Executive

Lamar Advertising Company; Lake Charles (LA); On-site; USD 45,000 - 65,000; Full time

Benefits offered by this job

Unlimited earning potential with no commission cap

Monthly auto and cell allowances

Comprehensive training program

Job summary

Lamar Advertising Company in Lake Charles, Louisiana, seeks an Account Executive to develop innovative outdoor advertising campaigns and foster strong client relationships. You will drive sales by engaging with both local businesses and national brands, leveraging your sales skills to exceed targets and support community connections.

The role offers significant earning potential, comprehensive training, and extensive benefits, including health insurance, paid time off, and a supportive workplace culture.

Qualifications

• Proficient in sales techniques and building long-term relationships.
• Motivated with intrinsic drive to meet sales quotas.
• Experience in outdoor advertising sales preferred.

Responsibilities

• Meet and exceed sales targets and monitor personal sales data.
• Develop long-term advertising relationships with businesses.
• Use computer tools to locate prospects and prepare proposals.

Skills

Communication skills

Sales techniques

Time management

Relationship building

Technical proficiency

Education

College degree preferred

Valid Driver’s License

Tools

Microsoft Office Suite

CRM experience

Job description

Are you in search of a workplace that thrives on community connections through advertising? If so, we’d love to have you join our sales team! Our Lamar office in Lake Charles, Louisiana, is now hiring a new Account Executive (salary + commission) to help us bring innovative outdoor advertising campaigns to life for brands in Lake Charles, LA, and the surrounding areas. We need someone who understands the connection between marketing and sales and genuinely gets excited with each and every sale – big or small!

Why Lamar?

Lamar is a certified Great Place to Work, with 86% of employees in agreement. Lamar Advertising has also been named a “Best Company to Work For” in U.S. News & World Report’s annual ranking. Our Sales Account Executives are the connection between Lamar and the communities we serve, meeting and exceeding sales objectives in their assigned territory by using professional sales techniques to develop long‑term advertising relationships that grow both Lamar advertising sales and community relationships.

What’s in it for you?

• Monday–Friday schedule with paid holidays and a combination of time spent in‑office and selling in the field
• First‑year earning potential of $45,000–$65,000, including commissions, dependent on experience and selling ability
• No commission cap, so earning potential is unlimited as you grow your book of business
• Monthly auto and cell allowances for work‑related expenses

What can you expect from us?

• Comprehensive training program with opportunities to participate in our corporate‑hosted Lamar Sales School
• Multiple medical plan options and a health savings account
• Hospital, Accident, and Critical Illness coverage
• Dental and vision insurance
• Short‑ and long‑term disability and paid parental leave
• 120 hours of paid time off that increases with tenure
• 12 paid company holidays, including Presidents Day and Juneteenth
• Employee Stock Purchase Plan
• 401(k) plan with company match
• Up to $1,200 value in employer‑paid HSA contributions and cash rewards for engaging in our wellness program
• A people‑first culture that invests in connection, community involvement, and transparency around employee feedback

What we’re looking for in YOU

• Comfort making cold calls over the phone and in‑person
• Ability to make oral presentations and clearly articulate policies and procedures
• Alignment with our values of inclusivity and effective communication with people of various backgrounds
• Motivation to learn new technology and systems
• Effective time management and self‑organization
• Willingness to immerse yourself in the outdoor advertising industry and sell its benefits to businesses and customers
• Professional verbal and written communication skills
• Ability to perform effectively under fluctuating workloads
• A knack for making connections and gaining the trust of others
• Ability to meet a sales quota and utilize general sales techniques
• Intrinsic self‑motivation to overcome challenges and meet goals
• Resilience in response to rejection

Education and experience

• Current and valid Driver’s License required
• College degree preferred
• Previous outdoor advertising sales experience preferred
• Proficiency in Microsoft Office Suite
• CRM experience preferred

A day in the life

• Meet and exceed sales targets and monitor personal sales data and reports
• Target businesses in the assigned area and visit each established Lamar client as well as competitor's clients in a specified time frame
• Exhibit working knowledge of local and national competition
• Cluster accounts to work them efficiently
• Identify potential growth areas and open new accounts
• Use Lamar computer tools to locate prospects, follow up on leads, and prepare proposals, written presentations, and research
• Develop presentation skills by utilizing computer tools and presenting to clients on a regular basis
• Develop new product knowledge and selling skills
• Actively participate in sales meetings, regional meetings, seminars, and trade shows
• Perform administrative duties, including:
  • Maintaining daily, weekly, and monthly sales plans a month in advance
  • Following up on all client production orders and problem‑solving any issues that may arise
  • Maintaining organized and up‑to‑date records of clients and sales activity

Physical demands and work environment

• Combination of office environment and field work making sales calls and servicing existing accounts
• Light lifting; vision required for reading, color distinction, acuity, depth perception, and peripheral vision; sitting less than 50% of the time; standing, talking, turning, and walking
• Nights spent away from home traveling less than 10%

Who we are

Founded in 1902, Lamar Advertising Company is one of the largest outdoor advertising companies in the world. With over 360,000 displays across the United States and Canada, Lamar is dedicated to helping both local businesses and national brands reach broad audiences every day.

We provide ad space through:

• Billboards
• Interstate logos
• Hand‑painted murals
• Transportation and airports
• The largest network of digital billboards in the United States

We live by the Golden Rule, operating with honesty and integrity. We are open with employees, transparent with customers, and loyal to the communities in which we serve. While Lamar is a large company, each office has its own culture and family atmosphere, making employees feel connected locally and nationally.

We are committed to sustainable and environmentally friendly practices and use innovative strategies to reduce our environmental impact. Learn more about Lamar’s green initiatives.

Lamar is an EEO/AA employer including Individuals with Disabilities, Protected Veterans, and any other State or Federally protected characteristic.

Please note: Lamar Advertising does not sponsor or take over sponsorship of a work visa. Only candidates with U.S. work authorization not requiring sponsorship will be considered for employment.