Rural Hospital Marketing & Communications Lead

RiverPeak Health; Riverton (WY); On-site; USD 60,000 - 90,000; Full time

Job summary

RiverPeak Health is seeking a Marketing and Communications Manager to lead local outreach, patient engagement, and public relations in a rural hospital setting. The role translates healthcare initiatives into clear messaging for patients, employees, and community stakeholders.

The successful candidate will develop a comprehensive annual plan, maintain brand consistency, monitor local demographics, and manage metrics and budgets while collaborating with leadership and HR on recruitment marketing.

Qualifications

• Education: Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, or related field.
• Experience: 3–5 years in marketing or public relations; healthcare/nonprofit preferred.
• Proficiency with CMS, email marketing, social tools; basic analytics.
• HIPAA/privacy compliance knowledge for communications.
• Graphic design and content creation experience preferred.
• Maintain hospital website accuracy and branding.
• Ability to work autonomously in a rural CAH environment.
• Excellent written, editorial, verbal, and interpersonal skills.
• Occasional evening/weekend event attendance flexibility.

Responsibilities

• Strategy Execution: Develop and implement a comprehensive annual marketing plan.
• Brand Consistency: Maintain visual identity across departments and channels.
• Market Analysis: Monitor local demographics and patient migration trends.
• Performance Tracking: Analyze engagement, reach, and patient acquisition.
• Budget Management: Oversee marketing budget with ROI focus.
• Media Relations: Serve as hospital liaison; draft press releases.
• Community Outreach: Represent hospital at events and schools.
• Internal Communications: Draft messaging for staff and leadership.
• Crisis Communication: Support emergency communication protocols.
• Recruitment Marketing: Collaborate on campaigns for open roles.
• Employer Branding: Promote RiverPeak Health as an employer of choice.
• Content Creation: Produce patient stories, provider spotlights, digital ads.
• Digital Management: Oversee content calendar, SEO, and social channels.

Skills

Marketing strategy

Public relations

CMS proficiency

Email marketing

Social media management

Brand management

Content creation

HIPAA compliance

Graphic design basics

Website maintenance

Education

Bachelor’s degree in Marketing or related field

Tools

CMS

Canva/Adobe Creative Suite

Analytics tools

Job description

RiverPeak Health is seeking a Marketing and Communications Manager to lead local outreach, patient engagement, and public relations in a rural hospital setting. The role translates healthcare initiatives into clear messaging for patients, employees, and community stakeholders.

The successful candidate will develop a comprehensive annual plan, maintain brand consistency, monitor local demographics, and manage metrics and budgets while collaborating with leadership and HR on recruitment marketing.