Route Sales Rep - Beverage Distribution - Small Format

Coastal Beverage Company; Leland (NC); On-site; USD 42,000 - 68,000; Full time

Benefits offered by this job

Competitive salary

Benefits package including 401(k)

Health and dental coverage

Paid time off

Job summary

Coastal Beverage Company, Inc. in Eastern North Carolina, is seeking a SALES REPRESENTATIVE-SMALL FORMAT to drive growth in Wilmington, Leland and Southport.

This field-based role demands professionalism, solid time management and superior customer service to expand market share in assigned accounts. Responsibilities include maintaining relationships with decision-makers, placing orders, forecasting sales, and ensuring accurate pricing and POS, while complying with ABC regulations and company

Qualifications

• Possess associate’s degree or equivalent from two-year college or technical school, 2-5 years of related experience.
• Intermediate communication skills for reading, writing, and presenting to customers.
• Ability to calculate figures, discounts, and percentages; basic algebra and geometry.
• Ability to obtain and maintain an active beer and wine sales license.
• Valid driver’s license with driving record compliant with company standards.
• Regular in-person attendance to support sales operations and service customer accounts.

Responsibilities

• Increase Coastal Beverage Company’s market share in assigned accounts.
• Maintain presence in customer accounts during standard business hours to ensure satisfaction.
• Develop and maintain relationships with decision-makers through professionalism and product knowledge.
• Stay current with ABC and industry regulations.
• Place product orders and communicate with CSR and Merchandisers on instructions or issues.
• Analyze and plan for account sales activity influenced by events, promotions, and weather.
• Recommend sales improvement techniques through merchandising and displays.
• Ensure pricing and POS are current; keep product, coolers, and back stock tidy.
• Maximize opportunities by communicating pricing promotions and new products.
• Rotate products and avoid out-of-code products in accounts.
• Resolve customer complaints; escalate to supervisor as needed.
• Achieve monthly sales goals and monitor performance with reporting tools.
• Manage POS forecasts, orders, and inventory for assigned brands.
• Stay informed through flyers, meetings, and internal systems.

Skills

Customer service

Time management

Sales

Education

Associate degree or equivalent

Tools

Inventory software

Route accounting software

Job description

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

Schedule: Monday - Friday; 6:00 AM - approximately 3:00 PM (and as needed).

Territory: Wilmington, Leland, Southport

Join the COASTAL CREW!

Coastal Beverage Company, Inc., the leading beverage distributor in Eastern North Carolina is looking for a SALES REPRESENTATIVE-SMALL FORMAT. If you are a service driven professional looking for a solid career with a growing company, then we invite you to join our CREW!
As a SALES REPRESENTATIVE-SMALL FORMAT; you will be responsible for safely increasing our market share in assigned accounts. Professional appearance, excellent time management, and outstanding customer service skills required.

DUTIES AND RESPONSIBILITIES:

1. Increase Coastal Beverage Company, Inc.’s market share in assigned accounts.

2. This is a field-based role requiring consistent presence in customer accounts throughout the day during designated standard business hours to ensure customer satisfaction.

3. Develop and maintain strong relationships with decision-makers through professionalism, product knowledge, and excellent sales/service techniques.

4. Stay current and comply with ABC and industry regulations.

5. Place product orders and communicate with CSR and Merchandisers concerning any special instructions, account issues, or displays.

6. Analyze, forecast and plan for account sales activity impacted by special events, advertising, holidays, price promotions, weather, etc.

7. Recommend product sales improvement techniques to customers through merchandising, displays, promotions, and advertising.

8. Ensure pricing and POS is current and accurate; ensure product, coolers, and back stock are all kept neat and clean.

9. Maximize opportunities by communicating pricing promotions and new products.

10. Rotate products and ensure that there is no out-of-code product in account.

11. Resolve customer complaints regarding products or service; elevate customer issues to a supervisor or manager as needed.

12. Achieve monthly sales goals and maintain knowledge of performance using tools and technology to stay abreast of current account sales.

13. Manage POS forecasts, orders, and inventory for N/A brands.

14. Stay abreast of industry and company information through communication resources such as flyers, bulletin boards, reading materials, sales meetings, Intranet, and route accounting systems.

15. Responsible for assigned company vehicle (maintenance, cleanliness, etc.) assigned company equipment, and invoice payments accepted from customers.

16. Comply with all internal policies/procedures, supplier requirements/agreements, laws, and regulations.

17. Works in a safe manner using PPE, applying safe driving techniques, and lifting properly at all times.

18. All other duties and responsibilities as assigned.

REQUIRED QUALIFICATIONS:

1. Possess and display Coastal Beverage Company’s Core Values at all times:

a. Craft It

b. Own It

c. Protect It

d. Celebrate It

2. Possess associate’s degree or equivalent from two-year college or technical school, 2-5 years of similar/related experience, or equivalent combination of education and experience.

3. Possess intermediate communication skills including the ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals. Possess the ability to write routine reports and correspondence and to speak effectively before groups of customers or employees of an organization.

4. Possess intermediate math skills including the ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Possess the ability to apply concepts of basic algebra and geometry.

5. Possess intermediate reasoning skills including the ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Possess the ability to deal with problems involving several concrete variables in standardized situations.

6. Possess basic computer skills requiring knowledge of or capacity to learn inventory software, route accounting software, Internet, e-mail, and basic word processing or spreadsheet software.

7. Possess the ability to maintain regular and punctual in-person attendance to regularly support sales operations and service customer accounts.

8. Possess ability to obtain and maintain an active beer and wine sales license.

9. Possess ability to drive, valid driver’s license, and a driving record compliant with company standards.

PHYSICAL REQUIREMENTS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

Regularly/constantly (>66% of workday)

Employees must regularly/constantly walk/stand, lift/carry up to 46 pounds, lift one-handed, and reach knee to shoulder.

Frequently (34-66% of workday)

Employees must frequently push/pull using force up to 40 pounds (carts), reach below knee, reach above shoulder, handle/grasp, talk, hear, and see. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, color vision, depth perception, eye-hand coordination, acuity, and ability to adjust focus.

Occasionally (<34% of workday)

Employees must occasionally sit, climb, balance, twist of trunk, finger/pinch and see in color.

Coastal Beverage Company offers a competitive salary and benefits package including 401(k) plan, health, dental, S125 plans, life, and disability coverage.

All candidates must consent to pre-employment inquiries and tests including criminal background, MVR check, physical assessment (job simulation) and drug tests.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities