ROI-Driven SEM Campaign Manager

Forbes Advisor; Wilmington (DE); On-site; USD 60,000 - 90,000; Full time

Job summary

Forbes Advisor is seeking a skilled SEM Campaign Manager to join the Performance Marketing team, focusing on supporting one of Forbes business verticals. You will set up, manage and optimize paid search campaigns and assist with analyses and reporting to grow online presence and conversions.

Reporting to the SEM Manager, you will work with the wider paid search team and collaborate with Sales, Data and Product to meet performance goals and deliver results.

Qualifications

• 2+ years of experience in performance marketing, managing paid search campaigns.
• Experience with Google Ads and Bing Ads platform optimization.
• Strong analytical skills and ability to translate data into actionable insights.

Responsibilities

• Set up, manage and optimize paid search campaigns across Google/Bing.
• Provide analyses and reporting to the SEM team.
• Collaborate with Sales, Data, Product to drive ROI and conversions.
• Maintain bidding strategies, budgets, and targeting settings.
• Create large keyword lists and implement creative copy suggestions.
• Recommend and execute strategies for campaign structure and optimization.
• Stay updated on PPC trends and industry developments.

Skills

Paid search

Google Ads

Bing Ads

Excel

Data analysis

Keyword research

PPC strategy

Tools

SEMrush

Google Search Console

MS Excel

Job description

Forbes Advisor is seeking a skilled SEM Campaign Manager to join the Performance Marketing team, focusing on supporting one of Forbes business verticals. You will set up, manage and optimize paid search campaigns and assist with analyses and reporting to grow online presence and conversions.

Reporting to the SEM Manager, you will work with the wider paid search team and collaborate with Sales, Data and Product to meet performance goals and deliver results.