Remote PPC Specialist — ROI‑Driven Performance

Forbes Advisor; Wilmington (DE); On-site; USD 65,000 - 90,000; Full time

Job summary

Forbes Advisor is seeking a skilled PPC Specialist to join our Performance Marketing team, focusing on supporting one business vertical. You will report to the SEM Manager and are responsible for setting up, managing and optimizing paid search campaigns, while collaborating with the wider paid search team to grow online presence and conversions.

You should have a minimum of 2+ years in performance marketing, strong analytical skills, proficiency with Google/Bing Ads, and a track record of

Qualifications

• 2+ years of experience in performance marketing with paid search campaigns.
• Proficiency in MS Excel and data manipulation.
• Google/Bing ads certification is a plus.

Responsibilities

• Set up, manage, and optimize paid search campaigns on Google and Bing.
• Support SEM Manager with analyses and reporting.
• Collaborate with Sales, Data, and Product teams to achieve goals.
• Maintain bidding strategies, budgets, and target settings.
• Create large keyword lists and implement creative copy suggestions.
• Define budgets and align campaign goals with best practice principles.
• Provide recommendations for keyword opportunities and campaign structuring.
• Stay up to date with PPC trends and industry developments.
• Perform data-driven analyses to identify optimization opportunities.

Job description

Forbes Advisor is seeking a skilled PPC Specialist to join our Performance Marketing team, focusing on supporting one business vertical. You will report to the SEM Manager and are responsible for setting up, managing and optimizing paid search campaigns, while collaborating with the wider paid search team to grow online presence and conversions.

You should have a minimum of 2+ years in performance marketing, strong analytical skills, proficiency with Google/Bing Ads, and a track record of