ROI-Driven Paid Search Specialist

Bosun; Alpharetta (GA); Hybrid; USD 65,000 - 90,000; Full time

Job summary

Bosun is seeking a highly independent Paid Search / SEM Specialist with 3–5 years of hands-on experience to own setup, execution, optimization, and reporting of paid search campaigns across Google and Bing.

You will focus on search marketing performance, keyword strategy, audience targeting, bidding, bid automation, and conversion optimization, with additional support across broader digital paid media channels. Real estate or healthcare experience is a plus but not required.

Qualifications

• 3–5 years hands-on experience managing paid search campaigns (Google Ads, Bing)
• Deep understanding of SEM best practices including keyword planning, match types, bidding strategies, and conversion tracking
• Experience with analytics tools (GA4, Google Tag Manager, Looker Studio)
• Comfortable optimizing toward KPIs and interpreting performance metrics
• Strong communication skills & able to present insights and recommendations clearly and effectively
• Comfortable managing multiple clients/campaigns in a fast-paced environment

Responsibilities

• Plan, build, launch, and optimize paid search campaigns in Google Ads and Microsoft Advertising (Bing).
• Conduct keyword research and develop high-performance keyword lists.
• Execute bidding and budget strategies to maximize ROI and meet performance goals.
• Implement tracking, conversion measurement, and campaign QA.
• Identify opportunities through search query reports and audience segmentation.
• Run A/B testing for copy, extensions, landing pages, and bidding strategies.
• Pull and interpret performance data; provide actionable insights to improve results.
• Support paid display, social, and other digital campaigns as needed.
• Collaborate with creative, analytics, and account teams on integrated campaigns.
• Analytics & Reporting
• Build dashboards and reports in Google Analytics (GA4), Looker Studio or similar.
• Track KPIs (CPC, CPA, ROAS, Quality Score, impression share, etc.).
• Present performance results and optimization recommendations to internal teams and clients when applicable

Skills

Paid search management

Keyword research

Bidding optimization

Analytics & reporting

Communication

Multi-client management

Tools

Google Ads

Microsoft Advertising (Bing)

GA4

Looker Studio

Google Tag Manager

Job description

Bosun is seeking a highly independent Paid Search / SEM Specialist with 3–5 years of hands-on experience to own setup, execution, optimization, and reporting of paid search campaigns across Google and Bing.

You will focus on search marketing performance, keyword strategy, audience targeting, bidding, bid automation, and conversion optimization, with additional support across broader digital paid media channels. Real estate or healthcare experience is a plus but not required.