Customer Marketing Analyst

Polymarket; United States; On-site; USD 90,000 - 150,000; Full time

Benefits offered by this job

Competitive salary

Equity

Unlimited PTO

Health coverage

401k match

Equipment provided

Job summary

Polymarket is seeking a CRM Manager to own end-to-end retention strategy across the US App and Polymarket.com. You will build and optimize campaigns across email, push, in-app, and SMS—driving conversion, engagement, and reactivation during fast-moving market moments.

This role sits at the intersection of marketing, product, and data. You’ll run experiments, develop segmentation, and partner with product and data teams to keep Polymarket relevant when live events and breaking news require rapid

Qualifications

• 3–6+ years in retention, lifecycle, or growth marketing.
• Hands-on experience with CRM platforms to build customer journeys.
• Experience owning retention across web and mobile.
• Strong analytical instincts, comfortable with cohorts, funnels, and experimentation.
• Deep understanding of segmentation and personalization strategies.
• Clear communicator in a high-velocity, event-driven product.
• Willingness to work non-traditional hours around live events.
• Experience with trading, OSBs, crypto, or real-time marketplaces is a plus.

Responsibilities

• Own end-to-end retention strategy for Polymarket's US App and Polymarket.com; drive retention and reactivation.
• Build and optimize email, push, in-app, and SMS campaigns to boost conversions.
• Design programs for engagement, cross-sell, churn mitigation, and reactivation.
• Develop micro-segmentation strategies with measurable impact.
• Own real-time triggered messaging tied to live market events.
• Partner with Product on feature adoption and notification strategy.
• Collaborate with Data on modeling, cohort analysis, and segmentation.
• Run fast experiments to improve engagement around key events and moments.
• Define and report core retention metrics to leadership and product.

Skills

CRM platforms

Lifecycle marketing

Analytics

Segmentation & personalization

Communication

Flexible hours

Trading/crypto experience

Job description

About Polymarket

Polymarket is the world's largest prediction market platform. We enable individuals to express views on real-world events by trading on outcomes across politics, economics, sports, culture, and current affairs. Built as a peer-to-peer marketplace with no centralized "house," Polymarket aggregates diverse opinions into transparent, market-based probabilities that reflect collective expectations about the future.

We're growing fast — both in terms of volume ($21B traded in 2025) and adoption as an alternative news source. Our ambition is to become a ubiquitous beacon of truth in global media and we need your help adding fuel to the fire.

About the Role

Polymarket is looking for a CRM Manager to own end-to-end retention strategy across the customer lifecycle for Polymarket's US App and Polymarket.com. You'll build and optimize campaigns across email, push, in-app, and SMS — driving conversion, engagement, and reactivation across one of the fastest-moving products in media and finance.

This role sits at the intersection of marketing, product, and data. You'll run fast experiments, develop micro-segmentation strategies, and ensure Polymarket is always relevant when live markets and breaking news create moments that matter.

What You'll Do

• Own end-to-end retention strategy across the customer lifecycle for Polymarket's US App and Polymarket.com
• Build and optimize email, push, in-app, and SMS campaigns to drive conversion across company initiatives
• Design programs covering engagement, cross-sell, churn mitigation, and reactivation
• Develop micro-segmentation strategies to deliver the right message, right channel, right moment — with proof it moved the needle
• Own real-time triggered messaging tied to live market events, ensuring Polymarket is always relevant when it matters most
• Partner closely with Product on feature adoption, notification strategy, and real-time messaging systems
• Collaborate with Data on modeling, cohort analysis, and predictive segmentation
• Run fast, data-driven experiments to increase engagement around key events, markets, and moments
• Define and track core retention metrics; report weekly to marketing leadership and product on performance, experiment results, and LTV trends

What We're Looking For

• 3–6+ years of experience in retention, lifecycle, or growth marketing
• Hands-on experience with common CRM platforms used to build customer journeys
• Experience owning retention across web and mobile
• Strong analytical instincts — comfortable working with cohorts, funnels, and experimentation
• Deep understanding of segmentation, personalization, and orchestration strategy
• Clear communicator who can move quickly in a high-velocity, event-driven product
• Comfortable working non-traditional hours around live events and breaking news, including evenings and weekends
• (Plus) Experience with trading, OSBs, crypto, or real-time marketplaces

Benefits

• Competitive salary & equity
• Unlimited PTO
• Full Health, Vision, & Dental coverage
• 401k match
• Hardware setup: new MacBook Pro, big display, & accessories