Customer Marketing Analyst

Polymarket; New York (NY); On-site; USD 110,000 - 160,000; Full time

Benefits offered by this job

Competitive salary & equity

Unlimited PTO

Health, Vision, & Dental coverage

401k match

Hardware setup: new MacBook Pro, big C

Job summary

Polymarket is seeking a CRM Analyst to drive retention across the US app and polymarket.com. You’ll implement campaigns across email, push, in-app, and SMS, optimizing for conversion, engagement, and reactivation around live markets and breaking news.

You’ll join a cross-functional team at the intersection of marketing, product, and data, running experiments, segmenting audiences, and reporting on LTV and engagement metrics.

Qualifications

• 1–3 years of experience in retention, lifecycle, or growth marketing.
• Flexibility to work evenings and weekends.
• Hands-on experience with CRM platforms (Braze, Customer.io, Optimove).
• Experience with segmentation across CDPs (Hightouch, Segment).
• Retention experience across web and mobile.
• Strong analytical instincts — cohorts, funnels, experimentation.
• Understanding of segmentation, personalization, and orchestration strategy.
• Clear communicator in a high-velocity, event-driven product.
• Comfortable with non-traditional hours around live events.
• Plus: Trading, OSBs, crypto, or real-time marketplaces experience.

Responsibilities

• Support end-to-end retention strategy across the customer lifecycle for Polymarket's US App and polymarket.com.
• Build and optimize email, push, and in-app campaigns to drive conversion.
• Help design programs covering engagement, cross-sell, churn mitigation, and reactivation.
• Support micro-segmentation strategies to deliver the right message, right channel, right moment.
• Support real-time triggered messaging tied to live market events.
• Run fast, data-driven experiments to increase engagement around key events, markets, and moments.
• Track core retention metrics; report weekly to marketing leadership and product on performance, experiment results, and LTV trends.
• Partner with Product on feature adoption, notification strategy, and real-time messaging systems.
• Collaborate with Data on modeling, cohort analysis, and predictive segmentation.
• Work with Design on campaign creative and to optimize content based on experimentation.

Skills

Retention marketing

Lifecycle marketing

Growth marketing

Analytics

Cohort analysis

Personalization

Tools

Braze

Customer.io

Optimove

Segment

Hightouch

Job description

About Polymarket

Polymarket is the world's largest prediction market platform. We enable individuals to express views on real-world events by trading on outcomes across politics, economics, sports, culture, and current affairs. Built as a peer-to-peer marketplace with no centralized "house," Polymarket aggregates diverse opinions into transparent, market-based probabilities that reflect collective expectations about the future.

We're growing fast — both in terms of volume ($21B traded in 2025) and adoption as an alternative news source. Our ambition is to become a ubiquitous beacon of truth in global media and we need your help adding fuel to the fire.

About the Role

Polymarket is looking for a CRM Analyst to support retention strategy across the customer lifecycle for Polymarket's US App and polymarket.com. You'll help build and optimize campaigns across email, push, in-app, and SMS — driving conversion, engagement, and reactivation across one of the fastest-moving products in media and finance.

This role sits at the intersection of marketing, product, and data. You'll run fast experiments, support micro-segmentation strategies, and help ensure Polymarket is always relevant when live markets and breaking news create moments that matter.

What You'll Do

• Support end-to-end retention strategy across the customer lifecycle for Polymarket's US App and polymarket.com
• Build and optimize email, push, and in-app campaigns to drive conversion across company initiatives
• Help design programs covering engagement, cross-sell, churn mitigation, and reactivation
• Support micro-segmentation strategies to deliver the right message, right channel, right moment — with proof it moved the needle
• Support real-time triggered messaging tied to live market events, ensuring Polymarket is always relevant when it matters most
• Run fast, data-driven experiments to increase engagement around key events, markets, and moments
• Track core retention metrics; report weekly to marketing leadership and product on performance, experiment results, and LTV trends
• Partner with Product on feature adoption, notification strategy, and real-time messaging systems
• Collaborate with Data on modeling, cohort analysis, and predictive segmentation
• Work with Design on campaign creative and to optimize content based on experimentation

What We're Looking For

• 1–3 years of experience in retention, lifecycle, or growth marketing
• Flexibility to work on evenings and weekends
• Hands-on experience with common CRM platforms (e.g. Braze, Customer.io, Optimove) used to build customer journeys
• Experience with segmentation across CDPs (e.g. Hightouch, Segment)
• Exposure to retention across web and mobile
• Strong analytical instincts — comfortable working with cohorts, funnels, and experimentation
• Working understanding of segmentation, personalization, and orchestration strategy
• Clear communicator who can move quickly in a high-velocity, event-driven product
• Comfortable working non-traditional hours around live events and breaking news, including evenings and weekends
• (Plus) Experience with trading, OSBs, crypto, or real-time marketplaces

Benefits

• Competitive salary & equity
• Unlimited PTO
• Full Health, Vision, & Dental coverage
• 401k match
• Hardware setup: new MacBook Pro, big display, & accessories