Retention Sport Manager

Itcharm; Georgia (VT); Remote; USD 60,000 - 80,000; Full time

Job summary

A leading company in the online entertainment industry seeks a marketing professional specializing in sportsbook customer retention. This fully remote position requires experience in CRM systems and email marketing, emphasizing analytical skills and strategic execution. The role offers flexible hours and comprehensive benefits, including private insurance and training opportunities.

Benefits

Private insurance

Paid sick days

Sports program compensation

Free online English lessons

Training and workshops

Qualifications

• 1+ years in retention roles in betting is required.
• Knowledge of analytical tools and CRM systems is essential.
• Excellent English communication skills necessary.

Responsibilities

• Manage email campaigns and customer retention strategies.
• Analyze campaign performance and suggest improvements.
• Develop promo plans aligned with sporting events.

Skills

Analytical thinking

Strategic thinking

Knowledge of CRM systems

Experience with KPIs

Copywriting skills

Understanding of sports and betting markets

Tools

Google Analytics

Customer.io

Optimove

Xtreme push

Job description

We are a dynamic product company with a rich history in the online entertainment industry. Our mission is to deliver top level casino and betting products that not only meet, but also exceed the expectations of both players and partners.

Today, our company proudly covers well-known casino brands such as [ANON], [ANON], [ANON] and [ANON], along with betting and affiliate programs. We operate under respected licenses from Malta and Curaçao, as well as country licenses, and are actively expanding our projects in Nigeria, Serbia and Greece with 'white' licenses.

Our company cooperates with TIER 1 countries, including Germany, Austria, Australia, Netherlands, Norway and Canada, as well as with Tier 2 markets. We handle all types of traffic: SEO and PPC, as well as welcome platforms such as Facebook, TikTok, Twitch and more.

With a dedicated team of over 350 employees, our main offices are strategically located in Georgia (Tbilisi), Malta, Poland (Warsaw, Poznan), Serbia, Bulgaria and Greece, positioning us at the center of innovation and excellence in the online gaming world.

Responsibilities:

• Carrying out segmentation of the database and implementing sportsbook remarketing strategies;
• Compose and plan email newsletter campaigns according to the schedule of most valuable sport events;
• Sportsbook customers retention(including creation of new manual promo activities, gamification, etc.);
• Ensuring all email campaigns comply with current email best practice in the industry;
• Communication about promo events and segmentation by different GEOs` preferences in sport;
• Promo plan preparation in connection with sport events schedule;
• Preparing a technical task to designer and copywriter before every valuable event;
• A/B Testing on various email campaigns to establish the most effective;
• Tracking and reporting on email campaigns in order to guide improvements;
• Analysis of current email marketing campaigns and making recommendations for improvement;
• Analysis and monitoring of the main KPIs and CRM actions;
• Creation of and execution of customer engagement/acquisition strategies in line with the company’s; marketing and financial objectives.

Requirements:

• Analytical and strategic thinking skills;
• Knowledge of different CRM systems and experience in setting up the trial, and onboarding processes using them (Customer.io , Optimove, Xtreme push);
• Engagement;
• Prior experience in retention roles in BETTING (1+ years);
• Experience and knowledge working with main KPIs such as Churn Rate, Retention Rate, GGR, NGR;
• Good expertise in sports, odds, markets to create the safest bonus conditions for us;
• Knowledge of analytical tools, including Google Analytics. Ability to analyze, interpret, draw conclusions and implement solutions to a variety of complex issues;
• Excellent written communication and copywriting skills in English;
• Work experience with chatbots and AI would be highly appreciated;
• Responsibility for running end-to-end projects as required.

What we offer:

• Full time remote work opportunities and flexible working hours;
• Private insurance;
• Paid 4 Sick Days and 1 Day Off per calendar year;
• Sports program compensation;
• Free online English lessons with a native speaker;
• Training, internal workshops, and participation in international professional. conferences and corporate events.