Retention Marketing Specialist

CyberCoders; Town of Texas (WI); Remote; USD 90,000 - 130,000; Full time

Job summary

A leading healthcare technology company is looking for a Retention Marketing Specialist to drive customer engagement and reduce churn. This role involves developing retention strategies and optimizing lifecycle campaigns across multiple channels. Ideal candidates will have 4-6 years of relevant experience and strong analytical skills. Competitive compensation and great benefits are offered.

Benefits

Highly competitive compensation package ($90-130k DOE)

100% Company-Paid Medical, dental, vision coverage

401(k) employer match

Free lunch daily

Qualifications

• 4-6+ years in retention, lifecycle, or CRM marketing.
• Experience with data interpretation and insights.
• Understanding of subscription economics.

Responsibilities

• Develop and execute retention strategies.
• Launch and optimize lifecycle campaigns.
• Analyze customer behavior to deliver personalized experiences.

Skills

Retention marketing

CRM automation platforms

Data analysis

Multi-channel campaign management

Cross-functional collaboration

Tools

Braze

Iterable

Klaviyo

Job description

Overview

Retention Marketing Specialist Our high-growth consumer brand is seeking a Retention Marketing Specialist to lead lifecycle strategy and drive long-term customer engagement. This role will focus on reducing churn, increasing loyalty, and maximizing customer lifetime value through data-driven marketing initiatives. Ideal for someone who thrives in fast-paced environments and knows how to turn insights into impact.

Key Responsibilities

• Develop and execute retention strategies across onboarding, engagement, and reactivation
• Launch and optimize lifecycle campaigns across email, SMS, push, and in-app channels
• Analyze customer behavior and segmentation to deliver personalized experiences
• Build and test win-back, loyalty, and referral programs
• Partner with Product, CX, and Creative teams to improve customer satisfaction and reduce friction
• Monitor KPIs including churn rate, repeat purchase rate, and LTV
• Use analytics tools to assess campaign performance and inform future strategy
• Conduct A/B and multivariate testing to refine messaging and improve conversion

Qualifications

• 4-6+ years in retention, lifecycle, or CRM marketing (DTC or subscription-based experience preferred)
• Proficiency with CRM and automation platforms such as Braze, Iterable, or Klaviyo
• Strong analytical skills with experience interpreting performance data and customer insights
• Proven ability to manage multi-channel campaigns and optimize customer journeys
• Excellent communication and collaboration skills across cross-functional teams
• Familiarity with A/B testing, segmentation frameworks, and loyalty program design
• Understanding of subscription economics and customer value metrics

Benefits

• Highly competitive compensation package ($90-130k DOE)
• Great company culture and working environment, fast-paced environment with tons of growth potential
• Opportunity to join a rapidly growing company within Healthcare Technology/Pharmaceutical space
• PTO, Holidays, Sick Pay
• 100% Company-Paid Medical, dental, vision coverage
• 401(k) employer match
• Free lunch daily