Retention Marketing Manager

360training; United States; Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

401k match

Health coverage

Disability insurance

Life insurance

HSA

Flexible time off

Company holidays

Annual bonus

Job summary

360training is seeking a Retention Marketing Manager to lead lifecycle marketing, retention strategy, and performance across channels from email to direct mail and brand reputation. You will guide a team, set priorities, and align efforts to business goals while collaborating with Product, Data Analytics, and other teams to enhance customer experience.

This full-time remote role reports to the Director of Marketing Services and offers growth opportunities, performance-based rewards, and

Qualifications

• Bachelor’s degree in Marketing, Business, or related field, or equivalent experience.
• 5+ years of lifecycle, retention, or email marketing, with at least 2 years in a people management role.
• Strong understanding of customer lifecycle marketing, segmentation, and personalization.
• Proven experience leading and developing high-performing marketing teams.
• Experience working with email marketing platforms and customer data.
• Strong analytical skills with the ability to translate data into clear insights and actions.
• Excellent communication and stakeholder management skills.
• Ability to operate effectively in a fast-paced, evolving environment.
• Competitive salary and annual bonus.
• Flexible time off and company-recognized holidays.
• 401k pension plan with company match contributions.
• Short-term and long-term disability.
• Life insurance, including basic, voluntary, and AD&D.
• Healthcare coverage including medical, dental, vision, and MDLive.
• Flexible spending and health savings accounts (HSA)

Responsibilities

• Manage retention performance across the customer lifecycle, including engagement, renewal, and win-back.
• Manage and develop channel owners across email, social, direct mail, and reputation.
• Set priorities and ensure work is aligned to business impact, not just activity.
• Review plans, improve decision-making, and raise the quality of execution across the team.
• Partner with Product, Support, Traffic, CRO, and Data teams to identify and address drivers of churn and customer experience issues.
• Represent retention marketing in cross-functional initiatives, including acquisition integrations.
• Use data and testing to improve performance and inform decisions.
• Communicate performance, risks, and recommendations clearly to leadership.

Skills

Lifecycle marketing

Email marketing

Team leadership

Analytics

Communication

Stakeholder management

Education

Bachelor's degree or equivalent

Tools

Email marketing platforms

Customer data platforms

Job description

360training

At 360training, we’re a trusted leader in online training and certifications, dedicated to empowering individuals and organizations to achieve their goals. With an expansive library of regulatory-approved courses and a commitment to innovation, we help customers get and keep the jobs they want.

Our culture is built on two core values: Deliver Results and Do the Right Thing. These values shape every aspect of our work, creating a collaborative environment where employees thrive. We invest in our people with opportunities for professional growth, performance-based rewards, and comprehensive benefits that support you personally and professionally.

If you’re ready to make an impact, grow your career, and join a team that values your contributions, 360training is the place for you.

We are looking to hire in the following states: AZ, FL, GA, NJ, PA, TN, TX, UT, ID, MI, MO and WI.

Retention Marketing Manager

We are looking for a Retention Marketing Manager to manage customer retention strategy and performance across the customer lifecycle. This role manages a team responsible for lifecycle email, organic social, direct mail, reviews, and brand reputation. You will help set direction, prioritize work, and improve performance across channels, while ensuring efforts are aligned to business goals.

You will also work closely with the various Marketing channels, Product, Data Analytics, and other teams to improve customer experience and retention outcomes and serve as a key retention marketing partner reporting to the Director of Marketing Services. This is a full-time remote position.

Key Responsibilities

• Manage retention performance across the customer lifecycle, including engagement, renewal, and win-back
• Manage and develop channel owners across email, social, direct mail, and reputation
• Set priorities and ensure work is aligned to business impact, not just activity
• Review plans, improve decision-making, and raise the quality of execution across the team
• Partner with Product, Support, Traffic, CRO, and Data teams to identify and address drivers of churn and customer experience issues
• Represent retention marketing in cross-functional initiatives, including acquisition integrations
• Use data and testing to improve performance and inform decisions
• Communicate performance, risks, and recommendations clearly to leadership

Qualifications and Requirements

• Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience
• 5+ years of experience in lifecycle, retention, or email marketing, with at least 2 years in a people management role
• Strong understanding of customer lifecycle marketing, segmentation, and personalization
• Proven experience leading and developing high-performing marketing teams
• Experience working with email marketing platforms and customer data
• Strong analytical skills with the ability to translate data into clear insights and actions
• Excellent communication and stakeholder management skills
• Ability to operate effectively in a fast-paced, evolving environment
• Competitive salary and annual bonus
• Flexible time off and company-recognized holidays
• 401k pension plan with company match contributions
• Short-term and long-term disability
• Life insurance, including basic, voluntary, and AD&D
• Healthcare coverage including medical, dental, vision, and MDLive
• Flexible spending and health savings accounts (HSA)